Headline

Performance Marketer | WordPress Blogger @ muthusblog.com |

About

Hey there! 🙋‍♂️ I'm Muthu, and I've got a story to share about my journey to become a digital marketer. I never expected to end up in this field if I'm being honest. In fact, I graduated from SRM University with a degree in Electrical and Electronics. But the pandemic changed everything. 🌪️ When the world went into lockdown, my dad's business took a hit. He needed to go online, but he had no idea how to do it. That's where I came in. I started researching digital marketing and helping him set up his online presence. 💻 And you know what? I loved it. ❤️ I loved learning about SEO, user behavior, and customer touchpoints. I loved creating websites and seeing the results of my hard work. So I decided to turn my passion into a career. 🚀 I completed professional certifications in digital marketing and kept learning as much as I could. To get some hands-on experience, I even created two personal websites using WIX and WordPress: muthusblog.com and meforge-precisionforging.com. (No longer active moved to WordPress Meforge.in)💡 On my WordPress site Muthusblog, I post weekly book summaries on a variety of topics. Marketing, advertising, self-help - you name it. I love sharing what I learn with others. 📚 Now, I'm ready to take my skills to the next level. I'm building a network of like-minded content writers, SEOs, and performance marketers. If you're in the marketing field and want to connect, just shoot me a message on LinkedIn or send me an email at mail@muthusblog.com. I'll get back to you as soon as possible. 📨 Thanks for reading!

Location

Bengaluru

AI stack

n8n

notion

openai

replit

Work experience

Performance Marketing Manager at Swivl, Oct 2024 - Present · 1 yr 8 mos, Bangalore Urban, Karnataka, India, B2B Performance Marketer at Swivl | Driving Growth Through Paid Media, Funnel Optimization & Lead Generation

Performance Marketer at Growth Panda, Jul 2023 - Aug 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, ● Managed successful Performance Marketing campaigns for clients across various industries, including Real Estate, coworking spaces, and education. ● Adept at allocating and managing advertising budgets across various platforms to maximize reach and impact. ● Specialize in executing lead generation campaigns on Google Ads and Facebook Ads to drive targeted traffic and increased client conversion while maintaining a strong focus on ROI.

Freelance Performance Marketer at Self Employed, Nov 2022 - Apr 2023 · 6 mos, Bengaluru, Karnataka, India, ✅ Implemented, managed and optimized paid campaigns on Meta ad platform. ✅ Managed daily paid media operations, including bid management, quality score monitoring. ✅ Conducted ongoing research and development to improve campaign strategies and tactics. ✅ Identifying and recommending innovative tools to enhance data-driven insights. ✅Built landing pages, worked on daily and monthly reports and back end automations. ✅ Setting up the tag-management/UTM to improve website tracking and optimize marketing efforts

Search Engine Optimization Specialist at Zocket, Jul 2022 - Oct 2022 · 4 mos, Bangalore Urban, Karnataka, India

Search Engine Optimization Executive at Webenza, Jan 2022 - Jun 2022 · 6 mos, Bengaluru, Karnataka, India

SEO Intern at Webenza, Sep 2021 - Dec 2021 · 4 mos

Education

Bachelor of Technology - BTech, Electrical and Electronics Engineering, SRM IST Chennai