---
title: "Muskan Sharma - Brand and Marketing Lead in Bengaluru | Tal"
description: "Meet Muskan Sharma, Brand, Content & Employer Branding Strategist | Story-led, Strategy-backed | 0-1 | Multi-Market | Ex Grab, Jar based in Bengaluru. AI stack includes claude, gemini, and notion. Explore public work links including muskansharma-portfolio.netlify.app."
image: "https://tal.club/meet/muskan-sharma-5/share-image"
---

# Muskan Sharma on Tal

## Headline

Brand, Content & Employer Branding Strategist \| Story\-led, Strategy\-backed \| 0\-1 \| Multi\-Market \| Ex Grab, Jar

## About

I'm endlessly curious about brands\. Not just how they look or what they say, but why they make us feel the way they do\. Why one earns trust and another doesn't\. Why some ideas spread and others never take off\. Why two companies selling nearly identical products leave completely different impressions\. That curiosity became a career\. For 5\+ years, I've worked across Brand Strategy, Content Strategy and Employer Branding \- helping high\-growth companies figure out what they stand for, shape how they say it and build the systems that hold it together as they scale\. A campaign people share\. A product people return to\. A careers page that pulls the right talent\. A launch people remember\. Content that's unmistakably on\-brand\. I don't treat these as separate disciplines — they're the same idea, expressed differently\. I've built a fintech's voice from scratch during hypergrowth\. I've made a superapp feel like one company across 11 Southeast Asian markets\. Different problems, same underlying work: turning strategy into something people can actually experience\. If you're building a brand, scaling one, or just trying to make it all feel more coherent, my DMs are open, or reach me at muskansharmawrites@gmail\.com\.

## Location

Bengaluru

## AI stack

claude

gemini

notion

openai

Glean

Wispr Flow

## Work experience

Brand and Marketing Lead at Stealth Startup, Aug 2026 \- Present · 2 mos, Bengaluru, Karnataka, India

Regional Employer Branding & Content Strategy at Grab, May 2023 \- Jan 2026 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Part of the Regional Employer Branding team\. Translated Grab's EVP into a reusable messaging framework adopted across 11 Southeast Asian markets\. Owned the regional LinkedIn channel end to end \- editorial strategy, content creation and ad campaigns\. Built frameworks for local teams to execute without losing brand coherence across regions\. Rebuilt grab\.careers into persona\-led journeys for tech, business and early careers audiences with location\-specific pages\. Reactivated a dormant employee advocacy platform into a high\-yield earned media engine by rebuilding the content strategy from the ground up\. Redesigned the careers chatbot from robotic scripts into human conversation flows\. Shaped brand narrative and attendee journey for GrabHack, scaled into a Campus Edition following strong results\. Recognised: 3x Rally Awards · LinkedIn Best Employer Brand 2024 · 3x Great Place to Work Certified 2025

Brand & Content Strategist at Jar, Dec 2021 \- Apr 2023 · 1 yr 5 mos, Bengaluru, Karnataka, India, Reported directly to CMO at a Tiger Global\-backed fintech scaling from zero\. Wrote the Founding Employee Handbook \- a brand writing guide that gave everyone from product to recruiters a shared language as the team grew 10x\. Owned always\-on content strategy across LinkedIn, blogs, Twitter and Instagram — long form, explainer video scripts for the app, and short form as part of a lean team\. Built the employee storytelling and UGC program from zero\. Contributed to campaign ideation and built the content systems that extended visibility beyond the ad cycle \- across a Bollywood villain film series, an IPL partnership, and Vasooli Bhai, a feature campaign that went viral on LinkedIn within days of launch\.

Content Writer at 91Labs, Jun 2021 \- Dec 2021 · 7 mos, \(Acquired by Jar\), Brand storytelling and long\-form content for early and growth\-stage startups\. Contributed to measurable improvements in organic traffic and page engagement across accounts\.

Assistant Manager \- PR & Comms at Aakhya India, Oct 2020 \- Apr 2021 · 7 mos, New Delhi, Delhi, India, Managed integrated PR campaigns for corporate and government clients\. Built narratives across media, policy, and stakeholder communications\.

## Education

Bachelor's degree, Journalism and Mass Communication, Vivekananda Institute of Professional Studies

## Public links

- muskansharma\-portfolio\.netlify\.app: https://muskansharma\-portfolio\.netlify\.app/

[View the original profile](https://tal.club/meet/muskan-sharma-5)

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