Headline

Digital Customer Experience Consultant at ZS | Strategy & Analytics

About

I help organizations turn customer insights and data into actionable product and business decisions. My experience spans consulting, analytics, customer research, experimentation, and AI enabled customer engagement strategies. At ZS, I worked on customer journey design, AI-driven engagement programs, requirement gathering, UAT, and analytics initiatives that helped teams make more informed decisions and improve customer experiences. I also have experience conducting market and expert research, synthesizing insights, and translating complex business problems into practical recommendations. Areas I can support: • Customer research & insights • Product strategy & discovery • Customer journey mapping • Experimentation & A/B testing • Analytics & reporting • AI adoption and customer engagement initiatives • Requirements gathering and UAT Currently open to freelance, contract, and fractional consulting opportunities with teams looking for a combination of strategic thinking, analytical rigor, and execution support.

Location

Maharashtra

AI stack

claude

lovable

notion

openai

Work experience

Digital Customer Experience Associate Consultant at ZS, Jul 2023 - Jun 2026 · 3 yrs, New York, United States, Alliance Strategy: Crafted and executed a comprehensive alliance strategy with C-level executives of two pharmaceutical partners, driving 25% process efficiency in launching joint marketing campaigns for a co-promoted product Partner Adoption: Achieved a 70% adoption rate for a newly launched Gen AI product among enterprise stakeholders by designing and executing a strategic change enablement plan Performance Reporting: Directed a 3-person team to build an automated reporting system tracking 8 core partner-performance KPIs, delivering recommendations that lifted campaign performance by 20% Growth Analytics: Collaborated cross-functionally to deploy a predictive model on sales and customer behavior data, sustaining a 10% YoY revenue increase for a client partner Partnership Delivery: Managed project timelines and stakeholder alignment for a MedTech client partner by maintaining a RAID log and prioritizing a 55+ item enhancement backlog, leading to an on-time product launch

Decision Analytics Associate at ZS, Sep 2020 - Jun 2023 · 2 yrs 10 mos, Content Personalization: Implemented an AI personalization solution for a client partner to tailor marketing communications to audience preferences, driving a 50% increase in click-through rates and a 15% increase in sales A/B Testing: Determined test & control groups for 7+ A/B tests to identify better performing digital marketing assets, ensuring 80% increased customer reach Pilot Scaling: Created 10+ educational materials to socialize findings from 9+ pilot experiments, achieving 100% acceptance in scaling pilots to new products across diverse teams

Market Research Associate at Ivy Exec, Apr 2020 - Aug 2020 · 5 mos, New York, United States, - Accomplished monthly and quarterly targets to bring Key Opinion Leaders, knowledge and technical experts on-board - Analyzed industry and function-specific demand through research and due-diligence; maintaining end to end compliance -Pursued market research studies by conducting consumer surveys, designed pitches to bring SMEs onboard and assessed the fitment of experts through screening and evaluation

Market Research Intern at Ivy Exec, Sep 2019 - Dec 2019 · 4 mos, New York City Metropolitan Area, • Handpicked for a team tasked with bringing additional subject matter experts on-board for our expanding client base • Understood client’s problem through research and due-diligence • Achieved 100% target of bringing 20 experts onboard every month through outreach

Associate Intern (Global Market Insights) at Atheneum, Jun 2019 - Jul 2019 · 2 mos, Greater New York City Area, • 100% conversion in bringing first choice consultants on board, through customized project pitch • Accomplished 20 projects with 100% accuracy, matching experts with clients across the world • Established synergy and sync with multiple cross-functional project teams simultaneously

Student Consultant at Crayon Data, Jan 2019 - May 2019 · 5 mos, New York City Metropolitan Area, • Consulted on team of 4 to design a content-based and collaborative whiskey recommendation system for my client • Performed web scraping on Python to gather data on 6,000 types of whiskey and 70,000 consumer reviews • Developed surveys to further understand user preferences • Built cognitive framework on Python to implement recommendation system on app prototype using Tkinter

Education

Master of Science - MS, Business Analytics, Columbia University

Bachelor of Technology, Electronics and Communication, Nirma University