Headline

UX/UI & Graphic Design Associate | Blending Creativity and Usability to Shape Digital Experiences | Crafting Impactful Brands, Intuitive Interfaces & Engaging Digital Content

About

I'm a UX/UI & Graphic Designer with 2+ years of full-time experience designing for EdTech — and a background that started in commerce before I pivoted into design because I wanted to build things people actually use. Currently at 98thPercentile, a US-based EdTech startup, I design landing pages, PPC campaign creatives, and brand assets that directly support lead generation. Over the past two years I've shipped 70+ landing pages, contributed to the SSM internal dashboard and the NATE student practice platform, and worked closely with developers to ship pixel-accurate, user-friendly experiences. Before this, I interned as a UX Designer at Biosciency, where I designed a Learning Management System from scratch and built a design system used across the product. I've been freelancing in branding and visual identity since 2021 across logos, social media, and print. Tools: Figma, Adobe Illustrator, Photoshop, InDesign, Maze, Canva Trained at: Intellipaat(IIT Guwahati), IBM (Enterprise Design Thinking), Maze, Internshala, GrowthSchool

Location

Hyderabad

AI stack

anthropic apis

gemini

openai

perplexity

Work experience

Design Associate at 98thPercentile, Apr 2024 - Jun 2026 · 2 yrs 3 mos, Hyderabad, Telangana, India, • Led the generation and implementation of an updated design system, redefining brand visuals, logo theming, and UI consistency across digital platforms. • Designed high-converting landing pages and responsive web designs for events and course enrollment, contributing to a 20% increase in lead generation. • Led an end-to-end website revamp—user research, stakeholder interviews, and iterative prototyping—delivering a modernized brand experience that lifted visitor engagement. • Produced PPC ad creatives and event presentation decks driving a 30% uplift in audience engagement across digital channels. • Enhanced the Student Success Manager (SSM) Dashboard with improved information architecture and data visualization, boosting adoption and educator efficiency. • Developed and scaled a cohesive design system aligned with the revamped brand identity, including updated themes, logo applications, and reusable UI components. • Partnered with developers on design handoff and pixel-accurate implementation; conducted usability testing and heuristic analysis to validate key flows. • Leveraged AI-assisted workflows to accelerate ideation, UX writing, and content production at scale — reducing design turnaround time significantly.

Digital Designer at Freelance, Apr 2021 - Mar 2024 · 3 yrs, India, •Designed visual identities and created brand guidelines for clients. •Developed impactful logos that captured brand identities. •Created engaging social media posts to enhance brand visibility. •Conducted competitive analysis to inform design strategies. •Applied color theory principles to evoke desired emotions. •Produced eye-catching banner advertisements. •Illustrated projects with a unique artistic touch. •Implemented effective typography for enhanced design aesthetics and readability.

User Experience Designer at Biosciency, Nov 2023 - Jan 2024 · 3 mos, Remote, • Informed UX strategy through competitive analysis • Established cohesive design system for consistent UI/UX • Defined requirements for efficient collaboration with developers and illustrators • Led user-friendly LMS design • Strategically redesigned website sections for improved UX • Ensured seamless integration with developers

Education

B.Com (hon's), Accounting, Rani Durgavati Vishwavidyalaya, Jabalpur

Business/Commerce, General, Nalanda Higher Secondary School Katni (M.P.)