---
title: "Murali Krishna Kulkarni - Manager | Media and Marketing in Mumbai | Tal"
description: "Meet Murali Krishna Kulkarni, Content & Media Lead | Campaign Strategy | Storytelling | Brand Partnerships | Jagriti Yatra based in Mumbai."
image: "https://tal.club/meet/murali-krishna-kulkarni/share-image"
---

# Murali Krishna Kulkarni on Tal

## Headline

Content & Media Lead \| Campaign Strategy \| Storytelling \| Brand Partnerships \| Jagriti Yatra

## About

Hi, I'm Murali, a Creative and Social Media Strategist\. I build content and media systems that turn complex ideas into campaigns, stories, and brand experiences that actually reach people\. For the past 5 years I've been part of Jagriti, one of India's most iconic entrepreneurship movements, working across content, media, brand design, and partnerships\. From leading a 25\+ member media team on a moving train, to branding 19 coaches as a sole designer, to growing an Instagram community from 22K to 57K, to delivering campaigns for HDFC, Campa Cola, and SBI — I have owned the full journey from concept to impact\. What drives me is simple: India has some of the most powerful stories in the world\. Most of them never reach the people who need to hear them\. I work to close that gap\. If you want to talk content strategy, brand building, or creative campaigns, DM me or reach out at muralikrishnakulkarni2@gmail\.com Outside of work I am a visual artist, photographer, and a curious traveller across India\. I find my best ideas in the places most people overlook\. Portfolio: https://www\.behance\.net/muralikulkarni Instagram: https://www\.instagram\.com/muralikrishnakulkarni/

## Location

Mumbai

## Work experience

Manager \| Media and Marketing at Jagriti Yatra, Sep 2024 \- Present · 1 yr 9 mos, Hybrid, \- Generated 16M\+ organic reach across platforms in 1\.5 years, growing Instagram from 22K to 57K followers and achieving 500K\+ impressions on LinkedIn \- Led a 25\+ member cross\-functional media team including videographers, photographers, editors, influencers, and PR across two 15\-day live national production cycles \- Delivered branded content campaigns for HDFC Mutual Fund, Campa Cola, and SBI generating 400K\+ views, and worked on 20\+ sponsorship proposals for Tier\-1 brands \- Executed branding for 3 National Jagriti Yatra events as sole designer across a 19\-coach train, bus fleets, and 12\+ venues \- Collaborated with selection, programming, and fundraising teams to develop integrated, purpose\-driven communication strategies

Senior Graphic Designer at Jagriti Yatra, Nov 2023 \- Sep 2024 · 11 mos, Hybrid, • Sole designer for Jagriti Yatra 2023 and 2024, managing the complete visual identity from concept to execution\. • Conceptualized and executed brand identities for G20 Startup20 and Middle of Diamond India themes across various platforms\. • Designed digital and print assets for social media campaigns, outreach materials, and fundraising decks, ensuring visual consistency\.

Senior Graphic Designer and Visual Artist at Jagriti Enterprise Centre \- Purvanchal, Nov 2023 \- Sep 2024 · 11 mos, Deoria, • Led branding and design initiatives for JEC\-P’s development and outreach programs, enhancing visual identity\. • Designed event collaterals, social media creatives, and training materials to support community\-focused initiatives\. • Facilitated design training for interns and team members, boosting internal media capabilities and collaboration\.

Freelance Graphic Designer at Freelance, Jan 2020 \- Sep 2023 · 3 yrs 9 mos, Remote, • Developed comprehensive brand identities, including logos and packaging, for various clients\. • Designed impactful book covers, notably for "God's Own Kitchen" by Rashmi Bansal\. • Collaborated with international design agencies on branding projects for clients in Dubai and China\. • Created engaging digital content and social media creatives for educational platforms and gaming companies\.

Graphic Design Intern at Jagriti Enterprise Centre \- Purvanchal, Sep 2021 \- Mar 2022 · 7 mos, Deoria, • Supported the design team in creating effective communication materials for local enterprise initiatives\. • Gained valuable insights into grassroots entrepreneurship and rural development\. • Collaborated in a dynamic work environment, enhancing teamwork and design skills\.

## Education

Bachelor of Fine Arts \- BFA, Visual and Performing Arts, Davangere University, Davangere

Diploma of Education, Design and Applied Arts, arena animation

[View the original profile](https://tal.club/meet/murali-krishna-kulkarni)

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