Headline

Content & Media Lead | Campaign Strategy | Storytelling | Brand Partnerships | Jagriti Yatra

About

Hi, I'm Murali, a Creative and Social Media Strategist. I build content and media systems that turn complex ideas into campaigns, stories, and brand experiences that actually reach people. For the past 5 years I've been part of Jagriti, one of India's most iconic entrepreneurship movements, working across content, media, brand design, and partnerships. From leading a 25+ member media team on a moving train, to branding 19 coaches as a sole designer, to growing an Instagram community from 22K to 57K, to delivering campaigns for HDFC, Campa Cola, and SBI — I have owned the full journey from concept to impact. What drives me is simple: India has some of the most powerful stories in the world. Most of them never reach the people who need to hear them. I work to close that gap. If you want to talk content strategy, brand building, or creative campaigns, DM me or reach out at muralikrishnakulkarni2@gmail.com Outside of work I am a visual artist, photographer, and a curious traveller across India. I find my best ideas in the places most people overlook. Portfolio: https://www.behance.net/muralikulkarni Instagram: https://www.instagram.com/muralikrishnakulkarni/

Location

Mumbai

Work experience

Manager | Media and Marketing at Jagriti Yatra, Sep 2024 - Present · 1 yr 9 mos, Hybrid, - Generated 16M+ organic reach across platforms in 1.5 years, growing Instagram from 22K to 57K followers and achieving 500K+ impressions on LinkedIn - Led a 25+ member cross-functional media team including videographers, photographers, editors, influencers, and PR across two 15-day live national production cycles - Delivered branded content campaigns for HDFC Mutual Fund, Campa Cola, and SBI generating 400K+ views, and worked on 20+ sponsorship proposals for Tier-1 brands - Executed branding for 3 National Jagriti Yatra events as sole designer across a 19-coach train, bus fleets, and 12+ venues - Collaborated with selection, programming, and fundraising teams to develop integrated, purpose-driven communication strategies

Senior Graphic Designer at Jagriti Yatra, Nov 2023 - Sep 2024 · 11 mos, Hybrid, • Sole designer for Jagriti Yatra 2023 and 2024, managing the complete visual identity from concept to execution. • Conceptualized and executed brand identities for G20 Startup20 and Middle of Diamond India themes across various platforms. • Designed digital and print assets for social media campaigns, outreach materials, and fundraising decks, ensuring visual consistency.

Senior Graphic Designer and Visual Artist at Jagriti Enterprise Centre - Purvanchal, Nov 2023 - Sep 2024 · 11 mos, Deoria, • Led branding and design initiatives for JEC-P’s development and outreach programs, enhancing visual identity. • Designed event collaterals, social media creatives, and training materials to support community-focused initiatives. • Facilitated design training for interns and team members, boosting internal media capabilities and collaboration.

Freelance Graphic Designer at Freelance, Jan 2020 - Sep 2023 · 3 yrs 9 mos, Remote, • Developed comprehensive brand identities, including logos and packaging, for various clients. • Designed impactful book covers, notably for "God's Own Kitchen" by Rashmi Bansal. • Collaborated with international design agencies on branding projects for clients in Dubai and China. • Created engaging digital content and social media creatives for educational platforms and gaming companies.

Graphic Design Intern at Jagriti Enterprise Centre - Purvanchal, Sep 2021 - Mar 2022 · 7 mos, Deoria, • Supported the design team in creating effective communication materials for local enterprise initiatives. • Gained valuable insights into grassroots entrepreneurship and rural development. • Collaborated in a dynamic work environment, enhancing teamwork and design skills.

Education

Bachelor of Fine Arts - BFA, Visual and Performing Arts, Davangere University, Davangere

Diploma of Education, Design and Applied Arts, arena animation