Headline

Founder, The Bohri Kitchen | Ex Google, McDonald’s, Zomato Building Livability Index (civic data infrastructure) + Sailingo

About

In 2015, I made a decision that most would consider downright stupid—I left a dream job at Google India to follow an idea that began in my mother’s kitchen. What started as a humble weekend supper club called The Bohri Kitchen (TBK), serving home-cooked Bohri cuisine to a handful of strangers, transformed into one of India’s most recognized food brands. The Bohri Kitchen didn’t just redefine India’s home chef movement—it became a cultural phenomenon. Bollywood A-listers like the Late Rishi Kapoor, Rani Mukherjee, Hrithik Roshan, Farah Khan, Sanjay Leela Bhansali, and many more have tasted our food and loved every bit of it. Over the years, we built TBK into a ₹4.5 crore annual revenue brand, garnered ₹7 crore in organic press, and even put me on the cover of Forbes India’s 30 Under 30 in 2017. Today, TBK stands as a symbol of how passion and purpose can turn a family tradition into a national sensation. TBK has introduced Bohri cuisine to thousands, so much so that it also inspired Bollywood’s biggest producers, to adapt our story into a feature film. In 2021, HarperCollins published my book How I Quit Google to Sell Samosas, where I share the lessons, challenges, and sheer madness of building a brand from scratch. The book isn’t just about entrepreneurship—it’s about daring to dream differently and rewriting the rules of success. But my story didn’t end with TBK. After revolutionizing Bohri cuisine, I turned my focus to solving a growing problem in the food industry. M2O Consulting is India’s and possibly the world’s first consultancy specializing in e-commerce for restaurants. At M2O, we partner with leading restaurant chains to help them dominate the food delivery market. By developing SaaS solutions, crafting best practices, and reimagining operational strategy, we’re building the blueprint for the future of food commerce. Before all this, I spent 4 years at Google honing skills in marketing, analytics, and strategy—tools that have helped me navigate every step of my entrepreneurial journey. Today, I use my story to inspire others as a speaker on platforms like TEDx and INK Talks. Whether I’m building brands, mentoring teams, or sharing my experiences, my mission remains the same… “To turn bold ideas into extraordinary realities.”

Location

Mumbai

AI stack

gemini

lovable

openai

Work experience

VP Growth & Marketing at NatFirst, Nov 2024 - Oct 2025 · 1 yr, Mumbai, Maharashtra, India, Obsessed with TruthIns (the consumer facing app made by Natfirst) purpose to help users scan packaged food items and understand whether its good of bad for them and why. I'm helping the team strengthen its value proposition and create awareness about the same.

Consultant to Tata Digital at M2O Consulting, Apr 2024 - Jul 2024 · 4 mos, Mumbai, Maharashtra, India, M2Oc helped Tata Digital to audit and strengthen their Food-Ecommerce value proposition on the Tata Neu Super App

Retainer with Kamath Ourtimes Pvt Ltd (Naturals Ice Cream) at M2O Consulting, Oct 2023 - Oct 2025 · 2 yrs 1 mo, Mumbai, Maharashtra, India, M2Oc manages all things food e-commerce for the KOTI group.

Founder at M2O Consulting, Sep 2023 - Nov 2025 · 2 yrs 3 mos, On-site, E-commerce Consultants to the largest restaurant chains in the Country.

VP Sales, National Key Accounts at Zomato, Jan 2023 - Jul 2023 · 7 mos, Gurugram, Haryana, India, Bringing together my learnings from Google Digital Sales + The Bohri Kitchen + Heading McDelivery to help Zomato put in place a stellar growth consulting team specialising in guiding some of the biggest and most ambitious restaurants on Zomato. ~ 100 cr per month t/o ~ MoM growth should be faster than the platform ~ Influence platform strategy

VP Growth, Tiffinz at Zomato, Nov 2022 - Dec 2022 · 2 mos, Mumbai, Maharashtra, India, Built the business case for Tiffinz. A business model where Zomato can cater to everyday meal requirements in a manner that is sustainable for ourselves, and our kitchen partners, and practical for everyday ordering for our customers.

VP Growth, Franchise Accelerator at Zomato, Aug 2022 - Dec 2022 · 5 mos, Mumbai, Maharashtra, India, Built a playbook for Zomato to work with Restaurant Franchisors, potentially impacting ~3-5% of our restaurant portfolio and unlocking 2x+ growth for the same.

Author ‘How I Quit Google to Sell Samosas’ at HarperCollins Publishers India, Apr 2021 - May 2021 · 2 mos, India, Published by HarperCollins India Co authored by Zahabia Rajkotwala Edited by Sonal Nerurkar Represented by Agent Kanishka Gupta

Head Of Ecommerce at McDonald's, Jul 2020 - Nov 2021 · 1 yr 5 mos, Mumbai, Maharashtra, India, Elevated from Head of Digital Marketing to Ecommerce Head in <12 months 720+ Cr Annual Delivery Sales RR by doubling Monthly revenue in <12 months (https://lnkd.in/eU5AJ7i)) Hyper, yet Sustainable Growth : 50% YoY on own assets and 100% YoY on Swiggy/Zomato with a focus on cross functional organic levers, relationships and exceptional ROAS Primary KPIs (Accountable) : Gross Margin, Frequency, Retention, Investments as a % of Sale, Relationships Secondary KPIs (Responsible) : A2C, CVR, Serviceability, New/Existing Customers, Assembly Time, Food Ratings, Complaints, Grid Visibility etc. Team & Digital Evangelism : Built the team & KPIs from scratch. Managed 4 FTEs and 2 Agencies (Madison & Algonomy) Customer Lifecycle Management : Implemented a best-in-class CDP and CRM solution (Algonomy) with a strategy to drive repeat business via comms, funnel management and UI/UX personalisation From Delivery to Ecommerce : Contributed towards building a single view of the McDonalds omni channel customer

Founder at The Bohri Kitchen, Feb 2015 - Dec 2025 · 10 y 10 mo, Mumbai

Analytical Lead at Google, Jan 2011 - Jan 2015 · 4 y, Mumbai

Education

MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Business Administration - BBA, Marketing, Narsee Monjee college of Commerce and Economics