Headline

Digital & Growth Marketing | FinTech | SaaS | B2B | SEO | Acquisition | Retention| MarTech

About

I'm an engineer turned full-stack marketer with a core focus on SaaS performance marketing and business growth hacking. I thrive on helping startups across the SaaS, Fintech, and Edtech domain achieve unprecedented success in their paid media efforts. My expertise lies in: - Developing and executing ROI-driven paid media campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more. - Implementing account-based marketing (ABM) strategies that deliver highly targeted leads and drive pipeline growth. - Leveraging growth funnels and data analytics to optimize conversion rates and maximize marketing ROI. - Collaborating closely with sales and product teams to align marketing efforts with business goals and enhance overall campaign effectiveness. - Successfully managing client relationships and consistently exceeding expectations through strategic planning and exceptional execution. - I have worked with well-known SaaS Marketplace in India - SoftwareSuggest and SaaS Firms like PayU, Spendflo, RevenueHero, and Apty to generate exponential growth and revenue. I have a track record of scaling paid channel initiatives and generating great outcomes within constrained budgets.

Location

Bengaluru

AI stack

anthropic apis

antigravity

claude

n8n

notion

openai

Work experience

Growth Marketing Manager at Perfios, Aug 2025 - Present · 1 yr 1 mo, Responsible for Growth of New Perfios Products from 0 → 1 4x Pipeline and revenue Growth in last 6 months • Growth Marketing initiatives for Perfios Products, focusing on revenue scaling through diverse channels. • Multi-channel strategy encompassing Organic, Paid, and Account-Based Marketing (ABM) to enhance market reach. • Use of advanced AI tools to optimize marketing efficiency and productivity, ensuring a data-driven approach to growth.

Ai First Marketing and Automation - Vibe Marketing at Learn - Experiment - Implement, Jan 2025 - Present · 1 yr 8 mos, • Automation initiatives that saved over 10 hours/week by streamlining content, research, and reporting processes. • Conducted comprehensive ads audits on autopilot, enhancing campaign efficiency and effectiveness. • Built an AI research and content creation assistant, optimizing workflows and improving output quality.

Assistant Manager - Digital Marketing at PayU, May 2023 - Jul 2025 · 2 yrs 3 mos, Gurugram, Haryana, India, • Achieved highest in history monthly MQL & SQL while maintaining the CAC. 30% QoQ growth. • Managed digital marketing campaigns for PayU products, focusing on SEO, branding, and paid media to drive user growth and business expansion. • Improved Payment Gateway (top cluster) ranking from 5-6 position to 1st position. • Implemented strategies for on-demand capture and growth through digital channels, resulting in increased brand visibility and user acquisition. • Collaborated with cross-functional teams to optimize marketing efforts and achieve key performance indicators set by the company. • Strategies the "One PayU" brand ad campaign. executed across 10+ media platforms across digital, CTV, publishers, etc.

Paid Media Specialist - Client Facing at TripleDart, Aug 2022 - Apr 2023 · 9 mos, Bengaluru, Karnataka, India, > Experience in handling SaaS accounts: Successfully handled the accounts of prominent SaaS brands in India like PayUMoney, Spendflo, RevenueHero, and Apty. > Achieved significant improvements in MQLs and conversions: Demonstrated the ability to deliver impressive results, such as a 7X increase in MQLs and a 1.3X increase in conversions, while working within a limited budget. > Initiated and implemented successful ABM efforts: Proactively initiated account-based marketing (ABM) efforts with the client, leading to the generation of a significant pipeline through structured planning. > New product for a client launched and helped them to generate initial revenue through successful paid media efforts, resulting in two paying customers within just 20 days of launch. > Demonstrated strong client management skills: Successfully managed client accounts and implemented effective strategies, resulting in high levels of customer satisfaction and repeat business.

Paid Marketing Executive at Appitsimple Infotek Pvt. Ltd., Jul 2020 - Aug 2022 · 2 yrs 2 mos, Ahmedabad, Gujarat, India, - Scaled the paid channel efforts & ROI by 3X in 6 months - Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, LinkedIn, etc.), native ads campaigns (taboola, outbrain, adroll, etc.) - Responsible for executing and managing keyword research and content gap analyses. - Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs). - Provide ongoing actionable insights into campaign performance to the team. - A/B testing, experiments, deriving insights and driving constant optimization for all funnel steps. - Work with the sales team & product team to maximize the paid campaign ROI and improve the processes. - Worked on CRO and website optimisation for increasing the conversation rate. - Managed SoftwareSuggest Agency Service Model with Highest retaining clients Tools Learned & Used - Google Search, YouTube ads, Facebook ads, LinkedIn ads, Twitter ads, Reddit Ads, Quora Ads, GDN, Adroll, Google Analytics, Google Search Console, Google Data Studio, SEMrush, custom CRM, Metabase analytics

Education

Bachelor's degree, Electrical and Electronics Engineering, Rashtrasant Tukadoji Maharaj Nagpur University

Bachelor of Engineering - BE, Electrical and Electronics Engineering, Rajiv Gandhi College of Engineering and Research