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Mukesh .M

Content Program Manager - Walmart Global Tech Program Management | Artificial Intelligence | Item Setup & Maintenance | Content Creation | Creative Content | Vendor Management

Bengaluru

11+ years of work experience

Walmart Global Tech India
Jul 20251 yrPresent

Bengaluru, Karnataka, India

• Program Optimization & AI Automation: Streamlined large-scale retail programs by infusing advanced AI tools and LLM models to analyze complex content and catalog standards, significantly scaling operational efficiency. • International Catalog Integrity: Spearheaded store item setup, data maintenance, and product validation workflows across US and international markets, successfully managing high-volume data streams (including 1,290 items for Canada and 42,000 items for Mexico). • Data Quality & Governance: Designed and executed systematic data integrity initiatives, including a Spanish Deduplication review covering over 13,181 Walmart Product IDs (WPIDs) to eliminate redundant market listings. • Process Standardization: Authored comprehensive Standard Operating Procedures (SOPs) and implemented RACI models to establish clear cross-functional ownership across internal Data Science, Global Catalog Center (GCC), and International Product teams. • Strategic Issue Resolution: Identified and resolved a critical, two-year synchronization failure between the WALLE Brand Lookup system and Brand Hub resulting from a decommissioned legacy integration, safeguarding brand data accuracy. • Quality Audits & Analytics: Spearheaded weekly quality audits across multiple item batches (over 11 million products), evaluating critical quality dimensions to deliver a refined accuracy score of 95.1% to leadership. • Content Strategy & Merchandising: Collaborated directly with category merchants to engineer and execute customized annual content strategies for high-priority business segments and sub-categories.
Walmart Global Tech India
Jan 20214 yrs 7 mosJul 2025

Bengaluru, Karnataka, India

• Developing an annual content strategy in collaboration with category merchants that is specific to category(s) and sub-categories prioritized by the business. The strategy needs to be aligned to category business goals • Analyzing content and catalog standards using AI models • Implementing and execution of various content strategies, using existing Category Engagement practice • Analyzing all the various types of product attribution and content to check the most impactful content type on product performance • Store Item Setup through Special Request with 24 hour SLA on first touch with 3 day resolution • Store Item Maintenance through Wall - e Report for Outranked Suppliers / 36 Department with 24-hour SLA on first touch • Process Improvement at operational level - Suggestions or New Ideas / Creation of Knowledge Base Documents & Knowledge Transfers • Weekly Quality audits to provide a refined quality score for the team
Landmark Group
Apr 20182 yrs 9 mosDec 2020

India

JOB DESCRIPTION Copy SPOC • Marketing and store copy (Static and dynamic) • Write creative copy that supports the campaigns and ads • Ensuring team productivity and go-live targets • Writing content for products from various fashion categories, while keeping the usage and unique selling points of product in mind. Editing and proof-reading articles and other web content • Write and edit web and intranet content from scratch • Working with HTML, CSS, and content management systems (CMS). Familiarity with SEO best practices and writing SEO-focused content • Writing SEO's for bricks and brands • Prepare dynamic and catchy marketing content focusing on the target audience. • Producing creative and better marketing copy for emailer, SMS, social media marketing, website banners and other static page copy • Coordinate with merchandising and marketing teams for latest collections, trends, marketing plans, season launch readiness and timely completion of all projects KEY ROLES • Vendor management and content operations • Work allocation and quality maintenance • Category and attribute creation for the sites (Lifestyle, Max) • Training the new joiners in marketing and product copy • Training materials and fashion document creation.
AJIO.com
Feb 20162 yrs 3 mosApr 2018

Karnataka, India

JOB DESCRIPTION • USP creation – Construct creative USPs for Ajio and Trends product by apprehending the paramount features of the products and maintaining the right tone of voice. • Develop highly effective, original and targeted content for the promotion and sale of fashion products to ensure a holistic enrichment of content • Create effective SEO and tech USPs by focusing on the target audience and maintaining AJIO standards • Identifying the styles of writing that is relevant and helpful for several business needs and creating content in different formats such as manufacturer website, vendor provided information, videos, case studies, research, and fashion forecasts • Ensuring the quality of the content on the site on a regular basis KEY ROLES • Content SPOC with the core responsibility to manage a team of 11 writers and ensure the team’s productivity and quality • “Shop the Look”, “Tech products” and “Style type management” SPOC with the responsibility to automate the process and reduce manual effort. • Breaking the templatized writing formats and introduce a new style of writing Content SPOC: • Ensure the team’s productivity and quality on a regular basis • Work allocation and monitoring • Maintaining the daily go-live targets Shop the look: • Extract data with the right bricks and ensure shop the look has been created for all required products • Analyze loopholes in the process and streamline it • Carry out the Match-With Pilot for Kidswear launch within the stipulated deadline. Work in conjunction with B&M, Studio, and Tech teams to ensure that the pilot uploads successful. Tech SPOC: • Streamline the tech content by performing extensive web research to collect pertinent data • Create effective impex upload sheets and reduce the monotony of working on tech products • Create category bricks and attributes for specified bricks on a catalogue level
Freelancer
Apr 20159 mosDec 2015

bangalore

Technical writer and SEO developer

Education

Sri Krishna College of Technology

Bachelor of Technology - BTech, Information Technology

Sri Krishna College of Technology

20114 yrs2015

Higher secondary, Biology/Biological Sciences, General

Stanes Anglo Indian Higher Secondary School , Coonoor

20092 yrs2011

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Headline

Content Program Manager - Walmart Global Tech Program Management | Artificial Intelligence | Item Setup & Maintenance | Content Creation | Creative Content | Vendor Management

About

A highly skilled technological Content Program Manager with over 11 years of experience scaling digital marketplaces and retail operations. Expert in bridging the gap between technical data integrity and creative content strategy in large-scale retail and ecomm environments.

Location

Bengaluru

Work experience

Program Manager at Walmart Global Tech India, Jul 2025 - Present · 1 yr, Bengaluru, Karnataka, India, • Program Optimization & AI Automation: Streamlined large-scale retail programs by infusing advanced AI tools and LLM models to analyze complex content and catalog standards, significantly scaling operational efficiency. • International Catalog Integrity: Spearheaded store item setup, data maintenance, and product validation workflows across US and international markets, successfully managing high-volume data streams (including 1,290 items for Canada and 42,000 items for Mexico). • Data Quality & Governance: Designed and executed systematic data integrity initiatives, including a Spanish Deduplication review covering over 13,181 Walmart Product IDs (WPIDs) to eliminate redundant market listings. • Process Standardization: Authored comprehensive Standard Operating Procedures (SOPs) and implemented RACI models to establish clear cross-functional ownership across internal Data Science, Global Catalog Center (GCC), and International Product teams. • Strategic Issue Resolution: Identified and resolved a critical, two-year synchronization failure between the WALLE Brand Lookup system and Brand Hub resulting from a decommissioned legacy integration, safeguarding brand data accuracy. • Quality Audits & Analytics: Spearheaded weekly quality audits across multiple item batches (over 11 million products), evaluating critical quality dimensions to deliver a refined accuracy score of 95.1% to leadership. • Content Strategy & Merchandising: Collaborated directly with category merchants to engineer and execute customized annual content strategies for high-priority business segments and sub-categories.

Program Management and Operation - Program Lead at Walmart Global Tech India, Jan 2021 - Jul 2025 · 4 yrs 7 mos, Bengaluru, Karnataka, India, • Developing an annual content strategy in collaboration with category merchants that is specific to category(s) and sub-categories prioritized by the business. The strategy needs to be aligned to category business goals • Analyzing content and catalog standards using AI models • Implementing and execution of various content strategies, using existing Category Engagement practice • Analyzing all the various types of product attribution and content to check the most impactful content type on product performance • Store Item Setup through Special Request with 24 hour SLA on first touch with 3 day resolution • Store Item Maintenance through Wall - e Report for Outranked Suppliers / 36 Department with 24-hour SLA on first touch • Process Improvement at operational level - Suggestions or New Ideas / Creation of Knowledge Base Documents & Knowledge Transfers • Weekly Quality audits to provide a refined quality score for the team

Senior Copy Writer at Landmark Group, Apr 2018 - Dec 2020 · 2 yrs 9 mos, India, JOB DESCRIPTION Copy SPOC • Marketing and store copy (Static and dynamic) • Write creative copy that supports the campaigns and ads • Ensuring team productivity and go-live targets • Writing content for products from various fashion categories, while keeping the usage and unique selling points of product in mind. Editing and proof-reading articles and other web content • Write and edit web and intranet content from scratch • Working with HTML, CSS, and content management systems (CMS). Familiarity with SEO best practices and writing SEO-focused content • Writing SEO's for bricks and brands • Prepare dynamic and catchy marketing content focusing on the target audience. • Producing creative and better marketing copy for emailer, SMS, social media marketing, website banners and other static page copy • Coordinate with merchandising and marketing teams for latest collections, trends, marketing plans, season launch readiness and timely completion of all projects KEY ROLES • Vendor management and content operations • Work allocation and quality maintenance • Category and attribute creation for the sites (Lifestyle, Max) • Training the new joiners in marketing and product copy • Training materials and fashion document creation.

Fashion content writer at AJIO.com, Feb 2016 - Apr 2018 · 2 yrs 3 mos, Karnataka, India, JOB DESCRIPTION • USP creation – Construct creative USPs for Ajio and Trends product by apprehending the paramount features of the products and maintaining the right tone of voice. • Develop highly effective, original and targeted content for the promotion and sale of fashion products to ensure a holistic enrichment of content • Create effective SEO and tech USPs by focusing on the target audience and maintaining AJIO standards • Identifying the styles of writing that is relevant and helpful for several business needs and creating content in different formats such as manufacturer website, vendor provided information, videos, case studies, research, and fashion forecasts • Ensuring the quality of the content on the site on a regular basis KEY ROLES • Content SPOC with the core responsibility to manage a team of 11 writers and ensure the team’s productivity and quality • “Shop the Look”, “Tech products” and “Style type management” SPOC with the responsibility to automate the process and reduce manual effort. • Breaking the templatized writing formats and introduce a new style of writing Content SPOC: • Ensure the team’s productivity and quality on a regular basis • Work allocation and monitoring • Maintaining the daily go-live targets Shop the look: • Extract data with the right bricks and ensure shop the look has been created for all required products • Analyze loopholes in the process and streamline it • Carry out the Match-With Pilot for Kidswear launch within the stipulated deadline. Work in conjunction with B&M, Studio, and Tech teams to ensure that the pilot uploads successful. Tech SPOC: • Streamline the tech content by performing extensive web research to collect pertinent data • Create effective impex upload sheets and reduce the monotony of working on tech products • Create category bricks and attributes for specified bricks on a catalogue level

Freelance Writer at Freelancer, Apr 2015 - Dec 2015 · 9 mos, bangalore, Technical writer and SEO developer

Education

Bachelor of Technology - BTech, Information Technology, Sri Krishna College of Technology

Higher secondary, Biology/Biological Sciences, General, Stanes Anglo Indian Higher Secondary School , Coonoor