Headline

E-commerce & Digital Marketing Manager | Amazon | Flipkart | SEO | Scaling D2C Brands

About

E-commerce & SEO Leader | Marketplace Growth Strategist | Amazon, Flipkart, Walmart | Scaling D2C Brands | ACOS/TACOS Optimizer As a results-oriented E-commerce and SEO Specialist with over a decade of experience, I bring a sharp strategic lens and hands-on expertise in scaling D2C brands across Amazon, Flipkart, Walmart, and global marketplaces. From reducing ACOS/TACOS to single digits to executing complex logistics operations and streamlining SEO strategies, I’ve driven impactful growth for both emerging and established brands. My toolkit includes SEO platforms like Helium 10, Ahrefs, Google Ads, and campaign optimization frameworks tailored to performance marketing and organic traffic. At Pahadi Story, I led high-volume gift box productions, revamped logistics to cut delivery time, and directly improved visibility and sales through marketplace management. Prior roles at Pizuna Linens and Six Inches Communication further honed my skills in technical SEO, CMS optimization (Magento, WordPress), and cross-functional team leadership. I thrive at the intersection of technology, commerce, and storytelling—where smart strategy meets data-driven execution. Let’s connect if you're passionate about scaling digital brands, building lean operations, or looking to collaborate on marketplace success.

Location

Mumbai Metropolitan Region

AI stack

langsmith

llmapi

v0

windsurf

Work experience

Seo Manager / E-commerce Specialist at The Pahadi Story, Jun 2022 - Present · 4 yrs 1 mo, Mumbai, - Managed Amazon India & Flipkart marketplaces to boost visibility and sales. - Reduced ACOS from 40.19% to 27.14%, and TACOS from 20.09% to 9.73%. - Supervised SEO agency, improving organic rankings and web traffic. - Handled product listings, ad campaigns, keyword research, and performance reporting.

Search Engine Optimization / E-commerce Specialist at Picado Home Decors Pvt. Ltd., Oct 2019 - Jun 2022 · 2 yrs 9 mos, Mumbai Area, India, - Managed on-page SEO for e-commerce site and optimized Amazon USA/UK listings. - Executed PPC and email campaigns, technical SEO audits, and agency coordination. - Utilized Helium 10, Ahrefs, Google Ads, and Google Merchant tools. - Managed Magento and WordPress websites and fixed performance issues.

SEO at PGS, May 2012 - Aug 2015 · 3 yrs 4 mos, Mumbai Area, India

Internet Marketer at Miminfotech, Jun 2011 - May 2012 · 1 yr, Mumbai Area, India, • Develop and execute online marketing programs that increase new customer’s traffic and existing customer’s usage of our services in Domestic and International market. • Manage and optimize Email marketing, Affiliate programs, SEO and SEM • To manage and broadcast company services online using Blogs, forums and social media optimization • Develop and implement retention programs (and email marketing) to increase traffic • Identify and optimize affiliate marketing channels • Evaluating web traffic patterns and implementing tracking systems • Analyzing competitor activity to ensure the product offering and promotions are attractive • Analyze and optimize all marketing initiatives through test and learn techniques • Manage programs to a budget with a focus on ROI

SEO | SMO |SEM | PPC at Alfa Overseas (taskseveryday.com), Feb 2008 - Jun 2011 · 3 yrs 5 mos, • Search engine optimization and promotions • Site Analysis according to search engine ranking compatibility • Keyword and key phrases selection with competition analysis • Deciding the theme of the page for search engine ranking • Making theme oriented Meta Tags which includes Title, Description & Keywords for each page • Check Proper tagging and dead links • Content Optimization & Code Modification/Optimization • Increasing Maintaining and optimizing top Page Ranking of clients websites via search engines • Internet Traffic management • Link Building/Link Popularity Management • Maintaining relationship with search engines • E-Zines promotion management • Site auditing and recommending optimizations • Directory Listings • Tracking and reporting • To create, optimize and manage Email Marketing campaigns • To research and maintain marketing lists of prospective clients • Handling database creation for online and off-line activities • Develop and implement monthly / quarterly e marketing strategies to support specific campaigns and to identify areas of opportunities

Education

Diploma, Electronics, SAS College

Bachelor of Commerce, NECU