---
title: "Mrityunjay Dwivedi - Marketing Associate in New Delhi | Tal"
description: "Meet Mrityunjay Dwivedi, Media Planner & OOH Specialist | 25% ROI Growth | Meta Certified | Media Planning & Buying | Customer Satisfaction based in New Delhi."
image: "https://tal.club/meet/mrityunjay-1/share-image"
---

# Mrityunjay Dwivedi on Tal

## Headline

Media Planner & OOH Specialist \| 25% ROI Growth \| Meta Certified \| Media Planning & Buying \| Customer Satisfaction

## About

I've spent the last 3\+ years making sure brands don't just show up \- they stand out\. Over the past 3\+ years, I've specialized in one of the most underrated but powerful media channels \- Out\-of\-Home \(OOH\) advertising and combined it with the precision of digital performance marketing to build campaigns that don't just look good, they deliver results\. At Sigma Trade Wings, I managed OOH and integrated media campaigns worth ₹1\.6Cr\+\. But I didn't just execute, I rebuilt how campaigns were run: 📌 Cut average project turnaround time by 20% by redesigning the campaign workflow 📌 Negotiated vendor contracts that reduced media spend by 15%, redirecting savings to premium OOH placements \- increasing campaign reach by 30% 📌 Helped drive a 25% improvement in campaign ROI through data\-backed planning and real\-time optimization 📌 Grew client acquisition and retention by 15% through proactive communication and performance reporting Now at Career Power Adda, I'm running the full\-funnel \- OOH placements \(hoardings, banners, posters\) alongside Meta and Google Ads for lead generation, backed by Power BI and Excel dashboards that actually tell a decision\-maker what to do next\. I'm not just a campaign executor\. I think in systems\. I audit what's working, cut what isn't, and optimize until the numbers move\. Certifications: Meta Certified Digital Marketing Associate \| Google Digital Marketing & E\-commerce \| HubSpot Digital Marketing If you're a brand, agency, or ed\-tech company looking for someone who understands both the street\-level storytelling of OOH and the precision of digital performance marketing \- I'd love to connect\. 📩 Reach me at: mrityunjai\.dwivedi@gmail\.com 🔗 Open to full\-time roles in Media Planning, OOH, Digital Marketing, or Campaign Management

## Location

New Delhi

## Work experience

Marketing Associate at Career Power Bankers Adda, May 2025 \- Present · 1 yr 3 mos, Delhi, India, 🔹 Manage end\-to\-end OOH activations \(hoardings, posters, local outdoor\) across Lucknow and Delhi, directly supporting enrollment footfall targets for Career Power Adda's exam prep programs\. 🔹 Run Meta and Google Ads lead generation campaigns, tracking cost\-per\-lead and conversion rates — optimizing spend allocation weekly to maximize enrollment ROI\. 🔹 Built campaign performance dashboards in Excel and Google Sheets tracking 6\+ KPIs \(reach, impressions, CPL, conversions\), enabling faster budget decisions and reducing reporting time by an estimated 30%\.

Operations Executive at Sigma Trade Wings, Jun 2023 \- May 2025 · 2 yrs, Lucknow, Uttar Pradesh, India, 🔹 Served as the end\-to\-end owner of OOH and integrated media campaigns worth 5M, coordinating across vendors, creative teams, and clients — delivering 100% of projects on time\. 🔹 Identified and eliminated approval bottlenecks that were causing last\-minute escalations; redesigned the workflow and cut average project turnaround by 20%\. 🔹 Renegotiated vendor and printing contracts to achieve 15% cost savings — reinvested into premium OOH placements that expanded campaign reach by 30% without exceeding budget\. 🔹 Combined media performance analytics with optimized placement strategy to drive a 25% improvement in campaign ROI across hoardings, banners, and digital channels\. Key Achievement: Delivered multiple high\-value advertising campaigns on time and under budget while maintaining strong client satisfaction scores\.

Customer Care Executive at SAMADHAN GROUP, Mar 2022 \- Jun 2023 · 1 yr 4 mos, Lucknow, Uttar Pradesh, India, 🔹 Overhauled complaint handling process, reducing escalation rates and achieving a 30% improvement in CSAT scores within 6 months — recognized as Top Performer for the quarter\. 🔹 Introduced a structured escalation framework that cut average issue resolution time by 40%, with 95% of tickets resolved within SLA — a discipline I later brought to campaign workflow management\. 🔹 Built and maintained CRM tracking and reporting systems, sharpening the data\-analysis instincts\. Key Achievement: Implemented new tracking and reporting systems that improved team response time and customer feedback scores\.

## Education

Bachelor of Science \- BS, Mathematics, University of lucknow

[View the original profile](https://tal.club/meet/mrityunjay-1)

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