Headline

Media Planner & OOH Specialist | 25% ROI Growth | Meta Certified | Media Planning & Buying | Customer Satisfaction

About

I've spent the last 3+ years making sure brands don't just show up - they stand out. Over the past 3+ years, I've specialized in one of the most underrated but powerful media channels - Out-of-Home (OOH) advertising and combined it with the precision of digital performance marketing to build campaigns that don't just look good, they deliver results. At Sigma Trade Wings, I managed OOH and integrated media campaigns worth ₹1.6Cr+. But I didn't just execute, I rebuilt how campaigns were run: 📌 Cut average project turnaround time by 20% by redesigning the campaign workflow 📌 Negotiated vendor contracts that reduced media spend by 15%, redirecting savings to premium OOH placements - increasing campaign reach by 30% 📌 Helped drive a 25% improvement in campaign ROI through data-backed planning and real-time optimization 📌 Grew client acquisition and retention by 15% through proactive communication and performance reporting Now at Career Power Adda, I'm running the full-funnel - OOH placements (hoardings, banners, posters) alongside Meta and Google Ads for lead generation, backed by Power BI and Excel dashboards that actually tell a decision-maker what to do next. I'm not just a campaign executor. I think in systems. I audit what's working, cut what isn't, and optimize until the numbers move. Certifications: Meta Certified Digital Marketing Associate | Google Digital Marketing & E-commerce | HubSpot Digital Marketing If you're a brand, agency, or ed-tech company looking for someone who understands both the street-level storytelling of OOH and the precision of digital performance marketing - I'd love to connect. 📩 Reach me at: mrityunjai.dwivedi@gmail.com 🔗 Open to full-time roles in Media Planning, OOH, Digital Marketing, or Campaign Management

Location

New Delhi

Work experience

Marketing Associate at Career Power Bankers Adda, May 2025 - Present · 1 yr 3 mos, Delhi, India, 🔹 Manage end-to-end OOH activations (hoardings, posters, local outdoor) across Lucknow and Delhi, directly supporting enrollment footfall targets for Career Power Adda's exam prep programs. 🔹 Run Meta and Google Ads lead generation campaigns, tracking cost-per-lead and conversion rates — optimizing spend allocation weekly to maximize enrollment ROI. 🔹 Built campaign performance dashboards in Excel and Google Sheets tracking 6+ KPIs (reach, impressions, CPL, conversions), enabling faster budget decisions and reducing reporting time by an estimated 30%.

Operations Executive at Sigma Trade Wings, Jun 2023 - May 2025 · 2 yrs, Lucknow, Uttar Pradesh, India, 🔹 Served as the end-to-end owner of OOH and integrated media campaigns worth 5M, coordinating across vendors, creative teams, and clients — delivering 100% of projects on time. 🔹 Identified and eliminated approval bottlenecks that were causing last-minute escalations; redesigned the workflow and cut average project turnaround by 20%. 🔹 Renegotiated vendor and printing contracts to achieve 15% cost savings — reinvested into premium OOH placements that expanded campaign reach by 30% without exceeding budget. 🔹 Combined media performance analytics with optimized placement strategy to drive a 25% improvement in campaign ROI across hoardings, banners, and digital channels. Key Achievement: Delivered multiple high-value advertising campaigns on time and under budget while maintaining strong client satisfaction scores.

Customer Care Executive at SAMADHAN GROUP, Mar 2022 - Jun 2023 · 1 yr 4 mos, Lucknow, Uttar Pradesh, India, 🔹 Overhauled complaint handling process, reducing escalation rates and achieving a 30% improvement in CSAT scores within 6 months — recognized as Top Performer for the quarter. 🔹 Introduced a structured escalation framework that cut average issue resolution time by 40%, with 95% of tickets resolved within SLA — a discipline I later brought to campaign workflow management. 🔹 Built and maintained CRM tracking and reporting systems, sharpening the data-analysis instincts. Key Achievement: Implemented new tracking and reporting systems that improved team response time and customer feedback scores.

Education

Bachelor of Science - BS, Mathematics, University of lucknow