Headline

Product Design Leader | AI & Enterprise SaaS | Product Strategy | Co-founder, CopilotGTM

About

I enjoy working on products where the problem isn't clearly defined yet. I've spent the last 9+ years working across enterprise SaaS, product design, and startups. Most of my work has been around understanding what customers actually need, figuring out what is worth building, and then working with teams to make it happen. I was a co-founder at CopilotGTM, where I led product and design. We started by building for presales teams and eventually pivoted to an AI-native revenue intelligence product after spending time with customers and understanding how sales teams actually worked. I've been involved across customer discovery, product strategy, roadmap, prioritization, pricing, UX, and GTM. Before that, I was at Whatfix, where I worked across several enterprise products and led the Information Architecture initiative across the platform. I also helped grow the design team, mentored designers, and worked closely with product and engineering teams. I like talking to customers, breaking down messy problems, figuring out what to build, and turning complicated workflows into simple products. I'm currently exploring opportunities across product design, product, and product strategy, particularly in AI, B2B SaaS, and enterprise software.

Location

Bengaluru

AI stack

antigravity

claude code

codex

cursor

ollama

Figma Make

Work experience

Co-founder, Product & Design at Copilot GTM, Jan 2025 - Aug 2026 · 1 yr 8 mos, Bengaluru, Karnataka, India, Built an AI-native B2B SaaS product from zero to one, working across product strategy, customer discovery, design, roadmap, pricing and GTM validation. • Led product and design from zero to one, setting product direction from 50+ conversations with founders, VPs of Sales and presales leaders. • Ran the first product with 5 U.S. presales design partners, then shaped the strategy behind the pivot to revenue orchestration when discovery showed the persona and buyer were wrong. • Defined the core product: deal overview (deal health, risks and blockers, intervention guidance), buying committee intelligence and the briefing room, the three areas pilot customers used most. • Set the trust model for AI output (cited sources, confidence scores, human approval, drafts instead of automatic sends) and partnered with engineering on a multi-agent architecture with an orchestrator agent. • Built the design system and component library, and designed a lightweight CRM for small customers leaving Zoho and Pipedrive. • Shipped an MVP and a second release. Supported onboarding, sales demos, investor presentations and early hiring.

Sr. Product Designer at Hevo Data, Dec 2023 - Dec 2024 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, Led UX for pipeline observability with a PM and engineers, for data engineers who debugged failures by reading logs by hand or using third-party tools. • Introduced Hevo's first alerting system: email and webhook alerts separate from in-product notifications, with grouping, cooldowns, severity levels, daily digests, quiet hours and automatic resolved alerts to cut noise. • Created drill-down from pipeline to failing job, error insights with the suggested fix beside the error, and connector onboarding for Salesforce, Snowflake, Amazon S3 and BigQuery.

Founder at Fynley, Apr 2023 - Sep 2023 · 6 mos, Bengaluru, Karnataka, India, Founded a B2B SaaS product that made customer interviews and meeting notes searchable. Owned discovery, positioning, UX and early validation.

Sr. Product Designer at Whatfix, Jan 2021 - Mar 2023 · 2 yrs 3 mos, • Joined the analytics platform mid-build and changed its direction from feature parity to a differentiated product: advocated using Whatfix's own element capture, so users click on their application and the funnel is built for them, with no event names to remember. Led a team of 4 designers on the new direction. • Started the information architecture initiative and defined the interaction model for the multi-product suite, leading a team of 4 designers and researchers. Shipped to all users in 2021, it reduced customer success queries and still organizes Whatfix's navigation. • Led design hiring: set up interview loops and rubrics, interviewed about 200 designers including leadership candidates, and hired about 20. • Mentored 5 to 6 designers directly and reviewed work for 10 to 15 more. Set up design critiques and shared UX principles and interaction patterns across product teams.

UX Designer at Whatfix, Jun 2019 - Jan 2021 · 1 yr 8 mos, Bengaluru, Karnataka, India, • Shipped content lifecycle management (review stages, selective push to UAT, blocked pushes, version rollback), chosen from four prototype concepts tested with 12 to 15 customers. • Designed a list view for all Whatfix content types to solve content findability. • Designed the folder structure for organizing Whatfix content. • Designed localization and globalization for Whatfix content, including content translation.

UX Designer at CGI, Aug 2017 - May 2019 · 1 yr 10 mos, Bengaluru Area, India, Designed enterprise workflow and business applications for global clients.

Education

Master’s Degree, Design, Indian Institute of Technology, Guwahati

Bachelor's Degree, Electronics and Communications Engineering, North Eastern Regional Institute of Science and Technology (NERIST)

Public links

mrinmoynathportfolio.netlify.app: https://mrinmoynathportfolio.netlify.app/%E2%81%A0