Headline

Brand, Marketing & Communications Strategist | Internet Culture Strategy | Ex-Adani, OYO, Audibene, Police Scotland, Barclays |

About

Brand, Marketing & Communications lead with 10+ years of experience building culturally resonant, business-outcome-driven marketing for consumer platforms, travel tech, fintech, and infrastructure across India, APAC, and the UK. I build campaigns around everyday human insight rather than product features. From positioning wind energy through familiar cultural moments to redesigning airport guidance around passenger anxiety, consistently translated complex businesses into experiences people understood, trusted, and remembered.

Location

Greater Delhi Area

AI stack

meta

notion

openai

perplexity

Work experience

Mentor at Talk To A Creative Director, May 2026 - Present · 4 mos, Remote

Consultant - Digital Communications at Adani Group, May 2024 - Present · 2 yrs 4 mos

Personal goal pursuit at Adani Group, Dec 2023 - Apr 2024 · 5 mos

Lead - Brand and Strategic Communications at Adani Digital Labs, May 2021 - Nov 2023 · 2 yrs 7 mos, Gurugram, Haryana, India

Regional Communications Manager at audibene, May 2020 - May 2021 · 1 yr 1 mo, APAC

Freelance Copywriter at Other, Oct 2019 - Apr 2020 · 7 mos, Gurugram, Haryana, India

Education

Bachelor's degree, Business/Managerial Economics, Edinburgh College

High School, Welham Boys School