Headline

Digital Marketing Analyst | Social Media Marketing | Account Based Marketing | Branding & Content Strategy | Performance Marketing | Immediate Joiner

About

At xcube LABS, contributed to data-driven marketing strategies in B2B and online marketing. Focused on creative briefs, market planning, and social media content creation to support process optimization and strategic decision-making. Graduated with a PGDM in Marketing from ITM Group of Institutions in 2021, developing a foundation in customer engagement and business growth. Motivated to collaborate on innovative marketing solutions that align with organizational goals.

Location

Bengaluru

AI stack

claude code

claude

gemini

meta

openai

perplexity

Work experience

Marketing Analyst at [x]cube LABS, Mar 2022 - Apr 2025 · 3 yrs 2 mos, Hyderabad, Telangana, India, Develop and execute data-driven social media marketing strategies to enhance brand visibility and engagement. Collaborated with internal and external stakeholders to coordinate branded content and event materials, ensuring consistent messaging across touchpoints. Manage and optimize social media accounts, ensuring consistent brand messaging across platforms. Analyze social media metrics and campaign performance to refine strategies and improve ROI. Managed marketing calendars, campaign timelines, & cross-functional approvals for integrated digital, physical events. Propelled social media presence by crafting over 1000+ compelling posts, leading to 135% surge in followers. Led end-to-end planning and execution B2B webinars and live events, driving increase in qualified leads. Elevated brand storytelling by designing captivating videos and graphics, enhancing platform engagement. Drove strategic decisions by conducting in-depth market research and competitor analysis, enriching agritech reports with actionable insights. Crafted insightful newsletters and analyzed marketing performance to drive strategic improvements, while presenting innovative content ideas to enhance engagement and brand positioning.

Business Analyst at Zomato, Jun 2021 - Jul 2021 · 2 mos, India, Key Account Management! Develop and maintain data models, reporting systems, and dashboards to support data-driven business decisions. Manage client portfolios and oversee the end-to-end onboarding process for new clients. Analyze business and risk data to develop strategies that drive revenue growth and optimize sales performance. Supported marketing strategy through customer behavioral analysis and real-time reporting, enhancing campaign performance. Ensure compliance with industry regulations and internal standards by maintaining accurate data records and documentation. Partnered with sales and marketing teams to improve onboarding flows and retention campaigns.

Management Trainee at Allsec Technologies Limited, Jan 2021 - May 2021 · 5 mos, Chennai, Tamil Nadu, India, Account Based Marketing Created personalized email campaign sequences to boost engagement and lead nurturing in the B2B space. Developed and executed multi-channel marketing strategies, including targeted email campaigns, to drive client engagement and conversions. Proficient in leveraging tools like Sales Navigator, ZoomInfo, Excel, and Power Point to optimize sales and marketing efforts. Utilized data-driven insights to refine marketing strategies, improve campaign performance, Utilized customer insights to tailor outreach strategies, leading to a 20% uplift in response rates. Provided data-driven recommendations to senior management, supporting strategic decision-making and improving marketing ROI.

Management Intern at FIONIS INDIA, Apr 2020 - Aug 2020 · 5 mos, Chennai, Tamil Nadu, India, Building Brand Equity and growth hacking at FIONIS INDIA Worked on Brand building through events and promotions, digital marketing, Group growth, and new business development. Social media content creation(Posters and Campaign)

Education

PGDM, Marketing, ITM Group of Institutions

Bachelor of Commerce - BCom, P E S Degree College, Bangalore.