Headline

AI Product Marketing Leader | Building Multi-Agent Systems @ Cashfree

About

I optimize product marketing for companies that understand the difference between growth and noise. Currently Associate Director, Product Marketing at Cashfree Payments, where I'm making Secure ID the obvious choice for anyone who values their customers more than their competitors' sleep schedules. Identity verification used to be broken. Now it's not. You're welcome. Previously Head of Growth at Qoruz, where I built creator-brand collaboration systems that actually worked, novel concept, I know. I've also fixed growth problems for IKEA, Stripe (via Recko), Playment, and Myntra. Turns out most companies just needed someone who could read analytics without crying. Founded a company once. Learned that wearing multiple hats is less glamorous than it sounds, but more educational than an MBA. Also learned that most "zero to one" problems are just "zero to basic competence" problems in disguise. I specialize in making products irresistible to people who can actually make buying decisions. Growth strategies that don't rely on hope. Product positioning that doesn't require a decoder ring. Marketing automation that works even when your team doesn't. If you're building something that isn't terrible, we should probably talk.

Location

Bengaluru

Work experience

Associate Director - Product Marketing at Cashfree Payments, Dec 2024 - Present · 1 yr 9 mos, Bengaluru, - Building Agentic AI Orchestrator for Payments & Compliance Operations - Building Cashfree Developer Discord Community - Building Developer & AI Partner Ecosystem at Cashfree - Built WTFraud with over 600+ builders from Payments, Risk & Compliance - Led Industry-first GTM and launches for: VideoKYC, Secure ID 2.0

Head of Growth at Qoruz, Jun 2022 - Dec 2024 · 2 yrs 7 mos, The creator economy is huge and Brands spend on creator collaborations are increasing day-by-day. But till now, there is no single destination for creators to collaborate and monetise. At Qoruz, we’re building a place where creator collaborations happen. - Built largest Creator Network - Built A+ marketing & design team - Drove Sales pipeline via Organic & PLG motion

Product Analytics Consultant at IKEA, Mar 2022 - Jun 2022 · 4 mos, Stockholm, Stockholm County, Sweden, - Setting up product metrics framework for IKEA Marketing & Communications - Conducted Workshops on Product Analytics for product stakeholders - Built Google Data Studio Dashboards for IKEA systems

Senior Marketing Manager at Recko Inc., Jun 2021 - Feb 2022 · 9 mos, Acquired by Stripe.

Founder at GoSchedule, Jan 2020 - Jun 2021 · 1 yr 6 mos

Education

Engineer's Degree, Computer Science and Engineering, Thiagarajar College of Engineering

High School, High School/Secondary Diplomas and Certificates, S.M.B.M.P.MAT.HR.SEC.SCHOOL.