Headline

Senior Marketing Executive | Ex- Marketing Consultant | Engineering & MBA

About

From algorithms to audience engagement, my career blends technology with creativity. As a Computer Science Engineer turned Marketing Professional, I bring in the precision of a technologist and the creativity of a marketer to every project I take on. Over the past few years, I’ve helped brands in healthcare and consumer tech connect with millions, boost engagement, and build trust through data-driven campaigns, community experiences, and strategic storytelling. My work blends analytical thinking with creative execution — using insights to shape strategies and deliver campaigns that make measurable impact. Whether launching a product education program, scaling a brand community, or enhancing the customer journey, I focus on turning ideas into results. My objective is to leverage this mix of technical insight and marketing strategy to build impactful products and shape brands people love.

Location

Bengaluru

AI stack

claude

gemini

notion

Canva Magic Studio

ChatGPT

Gamma

Work experience

Senior Marketing Executive at Cloudnine Group of Hospitals, Apr 2025 - Present · 1 yr 7 mos, Designed and executed high-impact community campaigns, expert webinars, and virtual events for parenting and maternity audiences, increasing engagement and loyalty. Monitored user behavior and campaign performance to optimize messaging and improve conversion rates. Developed targeted communication workflows and lifecycle campaigns that boosted retention and strengthened brand affinity. Collaborated with content, design, product, and medical teams to deliver consistent, brand-aligned digital experiences. Led event marketing for community-driven initiatives such as baby showers, meetups, and live sessions, enhancing customer connection with the brand.

Marketing Consultant at Glance, Jun 2023 - Sep 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Product Marketing & Consumer Insights 1. Developed captivating product education campaigns that balanced creativity with business objectives, resulting in heightened brand perception, increasing the product usage and awareness in millions. 2. Spearheaded the Glance Help Centre website to version 2.0, significantly enhancing user experience and increasing engagement. 3. Managed partnerships to enhance global brand image, facilitate effective collaboration with international clients, handling vendors, partners and business agencies along with internal cross-functional teams to ensure flawless execution from planning to presentation. 4. Conducted user sessions to analyze and extract valuable insights and presenting the findings effectively to drive future product innovations and increase product usage. 5. Created compelling user stories for social media marketing that showcased user experiences with the product, managing cross functional teams from start to finish to ensure cohesive and impactful campaigns. 6. Conducted an innovative battery experiment that showcased product efficiency and debunked common myths about battery consumption increasing in product trustworthiness. 7. Executed comprehensive survey initiatives, providing data-driven insights for strategic decision-making. This included rapid surveys to capture real-time trends and distill them into actionable insights.

Marketing Intern at BDA, Nov 2022 - Mar 2023 · 5 mos, Bengaluru, Karnataka, India, 1. Conducted Market Analysis using Data analytics, providing insights to develop effective marketing strategies and improve patient engagement. 2. Developed and implemented Digital Marketing strategies, increasing awareness and engagement while positioning the hospital as a leader. 3. Implemented Technological solutions, including telemedicine, improving hospital efficiency and patient care, especially during the COVID-19 pandemic.

Student Placement co-ordinator at Ramaiah Institute Of Technology, Sep 2021 - Aug 2022 · 1 yr, Bengaluru, Karnataka, India, 1. In my role as a student placement coordinator, I acted as a liaison between students, recruiting companies, and college management. I also built a team of four and organized placement drives by managing students and scheduling interviews. 2. Through my leadership and effective communication, I was able to bring an increase from the previous year. My problem-solving, negotiation and decision-making skills were essential in setting up interview schedules and communicating with HRs on the process. 3. I also ensured the records maintenance, and documents related to placement drives with attention to detail and organization. Overall, I developed a wide range of valuable skills, including communication, leadership, problem-solving, decision-making, negotiation, teamwork, and organization.

Project Intern at Saarthi Careers, Jul 2018 - Aug 2018 · 2 mos, Bengaluru, Karnataka, India, 1. As a consultant, I collaborated with clients and teams to plan, execute, and monitor projects, while ensuring that the final product met the client's expectations. 2. My project management skills were on display as I successfully built four projects in machine learning and web development, receiving praise from both top management and clients. 3. I also demonstrated my technical expertise, detail-oriented approach, time management skills, and effective communication abilities.

Education

Master of Business Administration - MBA, Marketing and Finance, Ramaiah Institute Of Technology

Bachelor of Engineering - BE, Computer Science Engineering, Dayananda Sagar Academy Of Technology And Management, Bangalore