---
title: "Monika Gupta - Head - Product Marketing in Bengaluru | Tal"
description: "Meet Monika Gupta, Product Marketing & Growth Leader | GTM, Demand Generation and Sales Enablement | SaaS, Fintech & AI based in Bengaluru. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/monika-gupta-1/share-image"
---

# Monika Gupta on Tal

## Headline

Product Marketing & Growth Leader \| GTM, Demand Generation and Sales Enablement \| SaaS, Fintech & AI

## About

Senior Product Marketing and Growth leader with 7\.5\+ years of experience driving GTM strategy, positioning, demand generation, product adoption, customer acquisition, and revenue\-focused marketing programs\. Skilled at translating product capabilities into customer value, building go\-to\-market strategies, enabling sales teams, identifying growth opportunities through customer and market insights, and executing cross\-functional initiatives that improve adoption, engagement, and business outcomes\. Core areas: Product Marketing \| GTM Strategy \| Positioning & Messaging \| Growth Marketing \| Demand Generation \| Sales Enablement \| Marketing Strategy \| Market Research \| Customer Insights \| Lifecycle Marketing \| Revenue Growth \| Customer Acquisition \| Pricing Strategy \| Cross\-Functional Leadership

## Location

Bengaluru

## AI stack

claude

gemini

grok

notebooklm

perplexity

Gamma

## Work experience

Head \- Product Marketing at Lysto, Mar 2025 \- Present · 1 yr 7 mos, Bengaluru, Karnataka, India, • Built the Product Marketing function and established a demand\-generation engine combining product education, content and GTM programs, contributing to a 3x increase in inbound pipeline\. • Defined positioning, messaging and GTM strategy for AI\-powered products across India and US markets, contributing to a 40% lift in feature adoption post\-launch\. • Led website strategy, CRO, SEO and customer storytelling initiatives, transforming the website into a core acquisition and product discovery channel while strengthening conversion performance\.

Marketing Lead at Integral Technologies, Jul 2024 \- Dec 2024 · 6 mos, Bengaluru, Karnataka, India, • Built the company's enterprise marketing foundation, developing positioning, messaging and GTM programs aligned to target accounts and buying committees\. • Introduced AI\-assisted prospecting and outbound workflows that improved lead quality and pipeline velocity while contributing to \~70% lower customer acquisition costs\. • Rebuilt the company website and demand\-generation experience to align with enterprise buyer journeys, improving inbound engagement and demo conversion\.

Senior Product Marketing Manager at Cashfree Payments, Apr 2023 \- Sep 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Led Product Marketing and GTM initiatives across payments and cross\-border solutions, shaping positioning, messaging and launch strategies for multiple product lines\. • Repositioned key payment offerings around customer outcomes, compliance and operational efficiency, contributing to stronger acquisition and conversion performance\. • Partnered with Product, Sales and Leadership teams to influence roadmap decisions through customer research, competitive intelligence and market insights\. • Built and scaled Sales Enablement programs from conception including battlecards, persona frameworks, objection\-handling assets and competitive narratives to improve sales readiness\. • Led company\-wide website transformation and product discovery initiatives, expanding the digital footprint through 40\+ landing pages and significantly improving trafic\-to\-signup ratio\. • Turned industry events into GTM channels through product storytelling, demos and sales alignment, generating 4,000\+ leads at flagship industry events\. • Expanded product storytelling through video, social media and microsites, contributing to 2x brand visibility and sustained growth in referral traffic and engagement\.

Product Marketing Manager at Cashfree Payments, Mar 2021 \- Apr 2023 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India

Product Marketing at ClearTax India, Mar 2019 \- Mar 2021 · 2 yrs 1 mo, Greater Bengaluru Area, • Led GTM and customer engagement initiatives across tax and compliance products, supporting product launches, adoption and market expansion\. • Built and scaled a professional community of 1,500\+ CAs, finance and tax professionals, creating a customer engagement channel that strengthened retention, referrals and product visibility\. • Partnered with content, product and growth teams to develop SEO and thought\-leadership programs that expanded organic acquisition and brand authority\. • Developed ICP\-led messaging and segment\-specific marketing programs to improve customer acquisition and engagement across new market segments\.

## Education

ca finals, Accounting and Finance, The Institute of Chartered Accountants of India

[View the original profile](https://tal.club/meet/monika-gupta-1)

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