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Monika Gupta

Product Marketing & Growth Leader | GTM, Demand Generation and Sales Enablement | SaaS, Fintech & AI

Bengaluru

7+ years of work experience

Lysto
Mar 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

• Built the Product Marketing function and established a demand-generation engine combining product education, content and GTM programs, contributing to a 3x increase in inbound pipeline. • Defined positioning, messaging and GTM strategy for AI-powered products across India and US markets, contributing to a 40% lift in feature adoption post-launch. • Led website strategy, CRO, SEO and customer storytelling initiatives, transforming the website into a core acquisition and product discovery channel while strengthening conversion performance.
Integral Technologies
Jul 20246 mosDec 2024

Bengaluru, Karnataka, India

• Built the company's enterprise marketing foundation, developing positioning, messaging and GTM programs aligned to target accounts and buying committees. • Introduced AI-assisted prospecting and outbound workflows that improved lead quality and pipeline velocity while contributing to ~70% lower customer acquisition costs. • Rebuilt the company website and demand-generation experience to align with enterprise buyer journeys, improving inbound engagement and demo conversion.
Cashfree Payments
Apr 20231 yr 6 mosSep 2024

Bengaluru, Karnataka, India

• Led Product Marketing and GTM initiatives across payments and cross-border solutions, shaping positioning, messaging and launch strategies for multiple product lines. • Repositioned key payment offerings around customer outcomes, compliance and operational efficiency, contributing to stronger acquisition and conversion performance. • Partnered with Product, Sales and Leadership teams to influence roadmap decisions through customer research, competitive intelligence and market insights. • Built and scaled Sales Enablement programs from conception including battlecards, persona frameworks, objection-handling assets and competitive narratives to improve sales readiness. • Led company-wide website transformation and product discovery initiatives, expanding the digital footprint through 40+ landing pages and significantly improving trafic-to-signup ratio. • Turned industry events into GTM channels through product storytelling, demos and sales alignment, generating 4,000+ leads at flagship industry events. • Expanded product storytelling through video, social media and microsites, contributing to 2x brand visibility and sustained growth in referral traffic and engagement.
Cashfree Payments
Mar 20212 yrs 2 mosApr 2023

Bangalore Urban, Karnataka, India

ClearTax India
Mar 20192 yrs 1 moMar 2021

Greater Bengaluru Area

• Led GTM and customer engagement initiatives across tax and compliance products, supporting product launches, adoption and market expansion. • Built and scaled a professional community of 1,500+ CAs, finance and tax professionals, creating a customer engagement channel that strengthened retention, referrals and product visibility. • Partnered with content, product and growth teams to develop SEO and thought-leadership programs that expanded organic acquisition and brand authority. • Developed ICP-led messaging and segment-specific marketing programs to improve customer acquisition and engagement across new market segments.

Monika’s AI Stack

claude
claude
gemini
gemini
grok
grok
notebooklm
notebooklm
perplexity
perplexity
Gamma
Gamma

Education

ca finals, Accounting and Finance

The Institute of Chartered Accountants of India

20138 yrs2021

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Headline

Product Marketing & Growth Leader | GTM, Demand Generation and Sales Enablement | SaaS, Fintech & AI

About

Senior Product Marketing and Growth leader with 7.5+ years of experience driving GTM strategy, positioning, demand generation, product adoption, customer acquisition, and revenue-focused marketing programs. Skilled at translating product capabilities into customer value, building go-to-market strategies, enabling sales teams, identifying growth opportunities through customer and market insights, and executing cross-functional initiatives that improve adoption, engagement, and business outcomes. Core areas: Product Marketing | GTM Strategy | Positioning & Messaging | Growth Marketing | Demand Generation | Sales Enablement | Marketing Strategy | Market Research | Customer Insights | Lifecycle Marketing | Revenue Growth | Customer Acquisition | Pricing Strategy | Cross-Functional Leadership

Location

Bengaluru

AI stack

claude

gemini

grok

notebooklm

perplexity

Gamma

Work experience

Head - Product Marketing at Lysto, Mar 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, • Built the Product Marketing function and established a demand-generation engine combining product education, content and GTM programs, contributing to a 3x increase in inbound pipeline. • Defined positioning, messaging and GTM strategy for AI-powered products across India and US markets, contributing to a 40% lift in feature adoption post-launch. • Led website strategy, CRO, SEO and customer storytelling initiatives, transforming the website into a core acquisition and product discovery channel while strengthening conversion performance.

Marketing Lead at Integral Technologies, Jul 2024 - Dec 2024 · 6 mos, Bengaluru, Karnataka, India, • Built the company's enterprise marketing foundation, developing positioning, messaging and GTM programs aligned to target accounts and buying committees. • Introduced AI-assisted prospecting and outbound workflows that improved lead quality and pipeline velocity while contributing to ~70% lower customer acquisition costs. • Rebuilt the company website and demand-generation experience to align with enterprise buyer journeys, improving inbound engagement and demo conversion.

Senior Product Marketing Manager at Cashfree Payments, Apr 2023 - Sep 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Led Product Marketing and GTM initiatives across payments and cross-border solutions, shaping positioning, messaging and launch strategies for multiple product lines. • Repositioned key payment offerings around customer outcomes, compliance and operational efficiency, contributing to stronger acquisition and conversion performance. • Partnered with Product, Sales and Leadership teams to influence roadmap decisions through customer research, competitive intelligence and market insights. • Built and scaled Sales Enablement programs from conception including battlecards, persona frameworks, objection-handling assets and competitive narratives to improve sales readiness. • Led company-wide website transformation and product discovery initiatives, expanding the digital footprint through 40+ landing pages and significantly improving trafic-to-signup ratio. • Turned industry events into GTM channels through product storytelling, demos and sales alignment, generating 4,000+ leads at flagship industry events. • Expanded product storytelling through video, social media and microsites, contributing to 2x brand visibility and sustained growth in referral traffic and engagement.

Product Marketing Manager at Cashfree Payments, Mar 2021 - Apr 2023 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India

Product Marketing at ClearTax India, Mar 2019 - Mar 2021 · 2 yrs 1 mo, Greater Bengaluru Area, • Led GTM and customer engagement initiatives across tax and compliance products, supporting product launches, adoption and market expansion. • Built and scaled a professional community of 1,500+ CAs, finance and tax professionals, creating a customer engagement channel that strengthened retention, referrals and product visibility. • Partnered with content, product and growth teams to develop SEO and thought-leadership programs that expanded organic acquisition and brand authority. • Developed ICP-led messaging and segment-specific marketing programs to improve customer acquisition and engagement across new market segments.

Education

ca finals, Accounting and Finance, The Institute of Chartered Accountants of India