Headline

Senior Manager - CRM @ Indian Terrain | Helping F&B & Retail Brands Drive CRM-led Growth | CRM & Retention Expert

About

"Marketing is storytelling with purpose: connecting brands with people in ways that matter." I’m a marketer at heart, fascinated by how data, creativity, and strategy can come together to drive genuine connections and lasting loyalty. With over five years of experience in CRM and retention marketing, I’ve worked with FnB and retail brands to craft campaigns that not only resonate, but also deliver real results. From loyalty programs to personalized customer journeys, I’m passionate about building meaningful marketing experiences that elevate every brand interaction. Whether it’s diving into data or experimenting with new strategies, I believe every detail counts when it comes to engaging customers. Marketing is always evolving, and I’m here for the journey: ready to learn, adapt, and create.

Location

Chennai

Work experience

Senior Manager - CRM at Indian Terrain Fashions, Dec 2025 - Present · 8 mos, Chennai, Tamil Nadu, India

Head - Marketing Consultancy at eWards, Oct 2023 - Dec 2025 · 2 yrs 3 mos, Kolkata, West Bengal, India

Marketing Specialist at eWards, Jul 2022 - Oct 2023 · 1 yr 4 mos, Kolkata, - Accountable for driving customer retention strategies for enterprise accounts. - Demonstrated the effectiveness of strategic initiatives and targeting efforts by generating substantial incremental revenues. - Leveraged advanced data analysis techniques to evaluate databases and identify key business trends, enabling precise targeting and providing industry-specific benchmarking for goal achievement and performance tracking. - Proven track record in overseeing CRM and Marketing projects for diverse industries, including Retail, F&B, Service, Beauty, and e-commerce. - Displayed exceptional leadership skills by effectively managing and mentoring a team of Marketing Executives. - Developed a comprehensive understanding of industry ecosystems such as Retail, e-commerce, D2C, and F&B, leveraging personalized communication strategies to drive repeat sales for brands. - Formulated and executed monthly campaignsand automated customer journeys based on comprehensive business-level KPIs, RFM behavior analysis, and data-driven insights. - Employed various personalization techniques to enhance incremental revenues for clients and achieve measurable business growth. - Led the successful implementation of Loyalty programs for renowned brands like Apsara Ice Creams and Biggie's Burger. - Proactively identified upsell and cross-sell opportunities within the existing client base of eWards while achieving exceptional levels of client retention and satisfaction.

Marketing Consultant at eWards, Oct 2021 - Jul 2022 · 10 mos, Kolkata

Client Servicing Executive at Calcutta Communication Media, Nov 2020 - Oct 2021 · 1 yr

Governor at Social Nation, Jul 2020 - Aug 2021 · 1 yr 2 mos

Network Head - KOL at Woovly, Sep 2020 - Oct 2020 · 2 mos, Kolkata, West Bengal, India

Team Leader - SWAP at Woovly, Jun 2020 - Aug 2020 · 3 mos, Kolkata, West Bengal

Campus Marketing Intern at Woovly, Mar 2020 - May 2020 · 3 mos, Kolkata Area, India

Education

Bachelor of Science - BS, Mass Communication/Media Studies, NSHM Knowledge Campus, Kolkata Group of Institutions 277