Monalisa B. profile photo 1 on Tal

Monalisa B.

Senior Business Intelligence Analyst at TD

Toronto

14+ years of work experience

TD
Apr 20206 yrs 5 mosPresent

Toronto, Ontario, Canada

End to end marketing campaign design, execution and measurement of success definitions defined. Work from scratch with scoping for the marketing campaign. Data discovery and data warehousing using SQL. Exposure to cloud data using Databricks. List execution as per the technical documentations prepared and data extraction using UNICA, SAS, Salesforce Journey Builder. Worked on migrating campaign from UNICA/SAS environment to Journey Builder. Measurements by Cohort reporting for journey campaigns using SAS and migration of existing reports to new environment.
RBC
Sep 20181 yr 8 mosApr 2020

Meadowvale

Role primarily involves technical design document creation for regulatory as well as marketing campaign of RBC Insurance abiding by bank act by identifying correct source data based on the product marketed. Collaboration with business partners and different departments within bank or external vendors, gathering campaign requirements and putting it up in the tech spec for campaign execution. Lead list generation for SalesForce using SAS. Support Digital Marketing initiatives using Foundry.
IBM
Jan 20162 yrs 6 mosJun 2018

Bangalore

Technical lead supporting IBM UNICA campaign servicing team for Tel-com sector of UK and South Africa from offshore Tools: UNICA, Unix – Shell Script, SQL Developer Roles and Responsibilities: Campaign design and reporting, Unica application support
FICO
Nov 20123 yrs 3 mosJan 2016

Campaign Implementation through UNICA and Customer Dialogue Manager, Data anaysis using SQL, Campaign Suppport and Batch monitoring using UNIX for leading Biopharma Drug based out of US and hence part of their relationship marketing programs.
WNS Global Services
Jan 201211 mosNov 2012

Campaign Implementation using UNICA, reporting using SAS and tableau, oversee the offshore campaign team delivery for leading loyalty management firm based out of Europe.

Monalisa’s AI Stack

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claudecode
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Education

M.Sc, Biotechnology

IASE Deemed University

20025 yrs2007

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Headline

Senior Business Intelligence Analyst at TD

About

Experienced in campaign management for over 15 years specializing in campaign design and list generation, data analysis, pre and post campaign reports using EMM tools like UNICA, Salesforce Journey Builder with strong hold in writing complex SQL codes, Base SAS, Python, Shell Scripts. Have worked on direct marketing campaign initiatives for products like credit cards, telecom, loyalty cards, biopharma drugs collaborating with cross functional teams across geographies.

Location

Toronto

AI stack

cursor

claudecode

Work experience

Marketing Analyst at TD, Apr 2020 - Present · 6 yrs 5 mos, Toronto, Ontario, Canada, End to end marketing campaign design, execution and measurement of success definitions defined. Work from scratch with scoping for the marketing campaign. Data discovery and data warehousing using SQL. Exposure to cloud data using Databricks. List execution as per the technical documentations prepared and data extraction using UNICA, SAS, Salesforce Journey Builder. Worked on migrating campaign from UNICA/SAS environment to Journey Builder. Measurements by Cohort reporting for journey campaigns using SAS and migration of existing reports to new environment.

Campaign Design and Execution Manager at RBC, Sep 2018 - Apr 2020 · 1 yr 8 mos, Meadowvale, Role primarily involves technical design document creation for regulatory as well as marketing campaign of RBC Insurance abiding by bank act by identifying correct source data based on the product marketed. Collaboration with business partners and different departments within bank or external vendors, gathering campaign requirements and putting it up in the tech spec for campaign execution. Lead list generation for SalesForce using SAS. Support Digital Marketing initiatives using Foundry.

Advisory Consultant at IBM, Jan 2016 - Jun 2018 · 2 yrs 6 mos, Bangalore, Technical lead supporting IBM UNICA campaign servicing team for Tel-com sector of UK and South Africa from offshore Tools: UNICA, Unix – Shell Script, SQL Developer Roles and Responsibilities: Campaign design and reporting, Unica application support

Solution Integration Consultant at FICO, Nov 2012 - Jan 2016 · 3 yrs 3 mos, Campaign Implementation through UNICA and Customer Dialogue Manager, Data anaysis using SQL, Campaign Suppport and Batch monitoring using UNIX for leading Biopharma Drug based out of US and hence part of their relationship marketing programs.

Deputy Manager at WNS Global Services, Jan 2012 - Nov 2012 · 11 mos, Campaign Implementation using UNICA, reporting using SAS and tableau, oversee the offshore campaign team delivery for leading loyalty management firm based out of Europe.

Education

M.Sc, Biotechnology, IASE Deemed University