---
title: "Mohsin Ali - Digital Marketing Manager in Riyadh | Tal"
description: "Meet Mohsin Ali, Digital Marketing Manager | Performance Marketing | Media Planning | TikTok, Meta, Snapchat & Google Ads Specialist | 9+ Years Experience in KSA based in Riyadh. AI stack includes gemini, notion, and openai."
image: "https://tal.club/meet/mohsin-ali/share-image"
---

# Mohsin Ali on Tal

## Headline

Digital Marketing Manager \| Performance Marketing \| Media Planning \| TikTok, Meta, Snapchat & Google Ads Specialist \| 9\+ Years Experience in KSA

## About

Strategic Digital Marketing Manager with over 9\+ years of experience in performance marketing, media planning, and digital growth strategies across Saudi Arabia and global markets\. I specialize in building high\-performing advertising campaigns across TikTok, Meta \(Facebook & Instagram\), Snapchat, Google Ads, LinkedIn, and X \(Twitter\) to drive measurable business results\. My expertise includes: • Performance Marketing & Media Planning • Lead Generation & Conversion Optimization • Multi\-Platform Paid Advertising • SEO & Website Optimization • AI\-Driven Marketing & Data Analytics • E\-commerce Growth Strategies Throughout my career, I have successfully executed campaigns for well\-known brands including Al Romansiah, Saudi NHC, Bank Al Bilad Capital, Qaf Coffee, Kims Clinic, Carly, Al khaleej and multiple e\-commerce businesses such as Shuja, Kassar, Brave, Ayaar and many more\. I am passionate about combining data, creativity, and technology to build marketing strategies that generate real business growth, leads, and sales\.

## Location

Riyadh

## AI stack

gemini

notion

openai

perplexity

## Work experience

Digital Marketing Manager at Ayaar\.co, May 2025 \- Present · 1 yr 2 mos, Riyadh, Saudi Arabia, Lead the overall digital marketing strategy and performance marketing initiatives for a portfolio of consumer and e\-commerce brands\. Key Responsibilities • Develop and execute comprehensive media strategies across TikTok, Meta, Snapchat, Google Ads, LinkedIn, and X • Plan and manage multi\-platform advertising campaigns to drive sales, brand awareness, and lead generation • Oversee creative direction and content production including ad creatives, videos, and social media campaigns • Manage media planning, budgeting, and campaign optimization for maximum ROI • Implement conversion tracking, analytics, and performance reporting using GA4, GTM, and platform insights • Coordinate with external agencies for CGI production, photography, commercial shoots, and creative development • Execute retargeting, funnel optimization, and e\-commerce growth strategies Key Achievements • Increased e\-commerce conversions through multi\-platform advertising strategies • Implemented advanced retargeting funnels across Meta, TikTok, and Snapchat • Improved campaign performance through data\-driven optimization and A/B testing

Sr\.Digital Marketing Specialist at Add2ad, Jun 2022 \- May 2025 · 3 yrs, Riyadh, Saudi Arabia, Led digital marketing campaigns for multiple clients across Saudi Arabia, delivering performance\-driven marketing strategies and media plans\. Key Responsibilities • Execute paid advertising campaigns across Meta, Snapchat, TikTok, Google Ads, LinkedIn, and X • Develop comprehensive media plans aligned with business goals and KPIs • Manage lead generation campaigns for clinics, restaurants, e\-commerce brands, and real estate projects • Conduct SWOT analysis and competitor research to identify growth opportunities • Collaborate with creative teams to produce high\-performing social media content and advertisements • Implement SEO strategies and website optimization to improve organic search visibility • Monitor campaign performance and optimize for ROAS, CTR, CPC, and conversion rates Key Achievements • Successfully launched high\-performing campaigns across multiple industries in Saudi Arabia • Managed multi\-platform advertising budgets and performance optimization • Delivered consistent lead generation and sales growth for clients

Digital Marketing Manager at aljazeerat Nakheel, Feb 2016 \- May 2021 · 5 yrs 4 mos, Saudi Arabia, Started as a Digital Marketing Specialist and was later promoted to Digital Marketing Manager after demonstrating strong performance and strategic leadership\. Key Responsibilities: • Developed digital marketing strategies and media plans across multiple platforms • Managed paid advertising campaigns on Meta, Google Ads, Snapchat, TikTok, and LinkedIn • Generated qualified leads and online sales through performance marketing campaigns • Managed and grew the company's social media presence across all major platforms • Planned and executed brand awareness and customer acquisition campaigns • Monitored campaign performance and optimized strategies based on data and analytics • Coordinated with creative teams to produce engaging social media and advertising content Key Achievements • Successfully scaled digital campaigns to increase brand visibility and online leads • Built and executed full\-funnel marketing strategies for customer acquisition

## Education

Bachelor of Commerce \- BCom, Marketing, Osmania University

Bachelor of Commerce \- BCom, Business, Management, Marketing, and Related Support Services, International Indian School, Riyadh

[View the original profile](https://tal.club/meet/mohsin-ali)

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