Headline

Digital Marketing Manager | Performance Marketing | Media Planning | TikTok, Meta, Snapchat & Google Ads Specialist | 9+ Years Experience in KSA

About

Strategic Digital Marketing Manager with over 9+ years of experience in performance marketing, media planning, and digital growth strategies across Saudi Arabia and global markets. I specialize in building high-performing advertising campaigns across TikTok, Meta (Facebook & Instagram), Snapchat, Google Ads, LinkedIn, and X (Twitter) to drive measurable business results. My expertise includes: • Performance Marketing & Media Planning • Lead Generation & Conversion Optimization • Multi-Platform Paid Advertising • SEO & Website Optimization • AI-Driven Marketing & Data Analytics • E-commerce Growth Strategies Throughout my career, I have successfully executed campaigns for well-known brands including Al Romansiah, Saudi NHC, Bank Al Bilad Capital, Qaf Coffee, Kims Clinic, Carly, Al khaleej and multiple e-commerce businesses such as Shuja, Kassar, Brave, Ayaar and many more. I am passionate about combining data, creativity, and technology to build marketing strategies that generate real business growth, leads, and sales.

Location

Riyadh

AI stack

gemini

notion

openai

perplexity

Work experience

Digital Marketing Manager at Ayaar.co, May 2025 - Present · 1 yr 2 mos, Riyadh, Saudi Arabia, Lead the overall digital marketing strategy and performance marketing initiatives for a portfolio of consumer and e-commerce brands. Key Responsibilities • Develop and execute comprehensive media strategies across TikTok, Meta, Snapchat, Google Ads, LinkedIn, and X • Plan and manage multi-platform advertising campaigns to drive sales, brand awareness, and lead generation • Oversee creative direction and content production including ad creatives, videos, and social media campaigns • Manage media planning, budgeting, and campaign optimization for maximum ROI • Implement conversion tracking, analytics, and performance reporting using GA4, GTM, and platform insights • Coordinate with external agencies for CGI production, photography, commercial shoots, and creative development • Execute retargeting, funnel optimization, and e-commerce growth strategies Key Achievements • Increased e-commerce conversions through multi-platform advertising strategies • Implemented advanced retargeting funnels across Meta, TikTok, and Snapchat • Improved campaign performance through data-driven optimization and A/B testing

Sr.Digital Marketing Specialist at Add2ad, Jun 2022 - May 2025 · 3 yrs, Riyadh, Saudi Arabia, Led digital marketing campaigns for multiple clients across Saudi Arabia, delivering performance-driven marketing strategies and media plans. Key Responsibilities • Execute paid advertising campaigns across Meta, Snapchat, TikTok, Google Ads, LinkedIn, and X • Develop comprehensive media plans aligned with business goals and KPIs • Manage lead generation campaigns for clinics, restaurants, e-commerce brands, and real estate projects • Conduct SWOT analysis and competitor research to identify growth opportunities • Collaborate with creative teams to produce high-performing social media content and advertisements • Implement SEO strategies and website optimization to improve organic search visibility • Monitor campaign performance and optimize for ROAS, CTR, CPC, and conversion rates Key Achievements • Successfully launched high-performing campaigns across multiple industries in Saudi Arabia • Managed multi-platform advertising budgets and performance optimization • Delivered consistent lead generation and sales growth for clients

Digital Marketing Manager at aljazeerat Nakheel, Feb 2016 - May 2021 · 5 yrs 4 mos, Saudi Arabia, Started as a Digital Marketing Specialist and was later promoted to Digital Marketing Manager after demonstrating strong performance and strategic leadership. Key Responsibilities: • Developed digital marketing strategies and media plans across multiple platforms • Managed paid advertising campaigns on Meta, Google Ads, Snapchat, TikTok, and LinkedIn • Generated qualified leads and online sales through performance marketing campaigns • Managed and grew the company's social media presence across all major platforms • Planned and executed brand awareness and customer acquisition campaigns • Monitored campaign performance and optimized strategies based on data and analytics • Coordinated with creative teams to produce engaging social media and advertising content Key Achievements • Successfully scaled digital campaigns to increase brand visibility and online leads • Built and executed full-funnel marketing strategies for customer acquisition

Education

Bachelor of Commerce - BCom, Marketing, Osmania University

Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services, International Indian School, Riyadh