---
title: "Mohit Tiwari - Lifecyle Marketing & Growth in Bengaluru | Tal"
description: "Meet Mohit Tiwari, Product & Growth Strategist | Driving User Retention & Revenue Growth | Lifecycle Marketing & Analytics based in Bengaluru. AI stack includes claude, deepseek, and gemini."
image: "https://tal.club/meet/mohit-tiwari-2/share-image"
---

# Mohit Tiwari on Tal

## Headline

Product & Growth Strategist \| Driving User Retention & Revenue Growth \| Lifecycle Marketing & Analytics

## About

Product, Growth & Retention marketer with 11\+ years in retention, analytics, acquisition, product and monetization across gaming, mobility, and retail\. Proven in driving LTV, ARPU, Category growth, CRO and retention through data\-driven strategies, user engagement systems, and revenue\-generating products\. Skilled at building data driven growth strategies, aligning Product, Marketing, Tech, and Business teams, and leading cross\-functional execution\.

## Location

Bengaluru

## AI stack

claude

deepseek

gemini

openai

claudecode

ChatGPT

## Work experience

Lifecyle Marketing & Growth at Aftershoot, Apr 2026 \- Present · 6 mos, India

Builder at Stealth Startup, Jan 2026 \- Present · 9 mos, India, \- Drove 20% daily profit growth in a companion app by identifying high\-impact, low\-effort opportunities and refining product strategy \- Built and launched a free\-to\-play puzzle game end\-to\-end; ran rapid experiments to find product–market fit \- Designed and scaled end\-to\-end customer lifecycle journeys for a social gaming app, improving repeat deposits by 15%

Head of Product Growth \| Founding Member at BuyStars, Feb 2022 \- Dec 2025 · 3 yrs 11 mos, Bengaluru, Karnataka, India, \- Leading Product Growth and Retention charter for Buystars, driving Analytics, monetisation, and lifecycle performance\. \- Owned end\-to\-end Games Product Portfolio\(Ludo, Hand cricket, Trump card, Stat clash, etc\) — from concept and roadmap planning to development, Analytics & launch\. These games contributed to 60% of platform revenue\. \- Scaled business from zero to $4M ARR , achieving ₹600\+ ARPU — 30% higher than industry average\. \- Built a data\-driven, process\-focused team across Product, Growth, Retention & Business operations\. \- Led end\-to\-end business, retention, and product analytics, driving data\-led experimentation and insights for continuous growth\. \- Conceptualised & Implemented multi\-channel data driven Customer Lifecycle Marketing \(Push, Email, SMS, WhatsApp, IVR, Calls\) to reactivate & engage users and lift ARPU\.

Product & Retention Lead at Junglee Games, Oct 2020 \- Feb 2022 · 1 yr 5 mos, \- Led Retention, Product & Growth Analytics for Howzat \(fantasy cricket\), ranking among India’s Top 5 fantasy cricket platforms\. \- Built and led the retention function from scratch, driving lifecycle strategy, player engagement, and monetisation levers\. \- Designed referral programs, leaderboard events, and tournament systems, boosting top\-player revenue and engagement\. \- Launched multi\-channel Customer Lifecycle Marketing \(Push, Email, SMS, WhatsApp, IVR, Calls\) to reactivate users and lift ARPU\. \- Owned analytics, A/B testing, and funnel optimisation, delivering measurable impact on retention and conversion rates\.u

Retention & Growth Analytics Manager at Rapido, Mar 2020 \- Oct 2020 · 8 mos, Bengaluru, Karnataka, India, Headed a Retention and Marketing Analytics team, responsible for helping Marketing & Business Team take data driven decision \- Working closely with founders on quarterly roadmap for Business targets \- Setting up Marketing Data pipeline, Dashboard & Business Reports \- Ownership of monthly marketing plan creation using forecasting techniques incorporating the exhaustive list of business variables \- Referral & Retention Gamification to acquire people at a less cost than CAC \- Helping Regional Managers with Funnel & Discount optimization strategy

## Education

Master's degree, National Institute of Technology, Tiruchirappalli

Bachelor of Technology \(B\.Tech\.\), Chemical Engineering, Shri Guru Gobind Singhji Institute of Engineering and Technology, Vishnupuri, Nanded

[View the original profile](https://tal.club/meet/mohit-tiwari-2)

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