Headline

Product & Growth Strategist | Driving User Retention & Revenue Growth | Lifecycle Marketing & Analytics

About

Product, Growth & Retention marketer with 11+ years in retention, analytics, acquisition, product and monetization across gaming, mobility, and retail. Proven in driving LTV, ARPU, Category growth, CRO and retention through data-driven strategies, user engagement systems, and revenue-generating products. Skilled at building data driven growth strategies, aligning Product, Marketing, Tech, and Business teams, and leading cross-functional execution.

Location

Bengaluru

AI stack

claude

deepseek

gemini

openai

claudecode

ChatGPT

Work experience

Lifecyle Marketing & Growth at Aftershoot, Apr 2026 - Present · 6 mos, India

Builder at Stealth Startup, Jan 2026 - Present · 9 mos, India, - Drove 20% daily profit growth in a companion app by identifying high-impact, low-effort opportunities and refining product strategy - Built and launched a free-to-play puzzle game end-to-end; ran rapid experiments to find product–market fit - Designed and scaled end-to-end customer lifecycle journeys for a social gaming app, improving repeat deposits by 15%

Head of Product Growth | Founding Member at BuyStars, Feb 2022 - Dec 2025 · 3 yrs 11 mos, Bengaluru, Karnataka, India, - Leading Product Growth and Retention charter for Buystars, driving Analytics, monetisation, and lifecycle performance. - Owned end-to-end Games Product Portfolio(Ludo, Hand cricket, Trump card, Stat clash, etc) — from concept and roadmap planning to development, Analytics & launch. These games contributed to 60% of platform revenue. - Scaled business from zero to $4M ARR , achieving ₹600+ ARPU — 30% higher than industry average. - Built a data-driven, process-focused team across Product, Growth, Retention & Business operations. - Led end-to-end business, retention, and product analytics, driving data-led experimentation and insights for continuous growth. - Conceptualised & Implemented multi-channel data driven Customer Lifecycle Marketing (Push, Email, SMS, WhatsApp, IVR, Calls) to reactivate & engage users and lift ARPU.

Product & Retention Lead at Junglee Games, Oct 2020 - Feb 2022 · 1 yr 5 mos, - Led Retention, Product & Growth Analytics for Howzat (fantasy cricket), ranking among India’s Top 5 fantasy cricket platforms. - Built and led the retention function from scratch, driving lifecycle strategy, player engagement, and monetisation levers. - Designed referral programs, leaderboard events, and tournament systems, boosting top-player revenue and engagement. - Launched multi-channel Customer Lifecycle Marketing (Push, Email, SMS, WhatsApp, IVR, Calls) to reactivate users and lift ARPU. - Owned analytics, A/B testing, and funnel optimisation, delivering measurable impact on retention and conversion rates.u

Retention & Growth Analytics Manager at Rapido, Mar 2020 - Oct 2020 · 8 mos, Bengaluru, Karnataka, India, Headed a Retention and Marketing Analytics team, responsible for helping Marketing & Business Team take data driven decision - Working closely with founders on quarterly roadmap for Business targets - Setting up Marketing Data pipeline, Dashboard & Business Reports - Ownership of monthly marketing plan creation using forecasting techniques incorporating the exhaustive list of business variables - Referral & Retention Gamification to acquire people at a less cost than CAC - Helping Regional Managers with Funnel & Discount optimization strategy

Education

Master's degree, National Institute of Technology, Tiruchirappalli

Bachelor of Technology (B.Tech.), Chemical Engineering, Shri Guru Gobind Singhji Institute of Engineering and Technology, Vishnupuri, Nanded