Headline

Brand & Business at Ather Energy | Ex - Maruti Suzuki & HT Media | SCMHRD

About

I’m a passionate marketing & sales professional with diverse exposure across industries and geographies. I believe in breaking down problems and finding easy, implementable solutions. I’m a data driven professional with a proven track record of managing different products and establishing new brands through varied channels across markets. In the course of my professional journey I’ve grown my skills in GTM Strategy, Brand Management, Channel Sales, Digital Marketing, Media Buying, Product Management and P&L Ownership. I am curious, creative, customer-obsessed, social, strategic and agile. When I’m not collaborating or pivoting tables, I enjoy Hindi poetry, brushing up on history, watching Arsenal and playing Fantasy Football.

Location

Bengaluru

AI stack

antigravity

claude

codex

gemini

notebooklm

Work experience

Brand Lead at Ather Energy, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Business Owner - Scooter Business at Ather Energy, Apr 2024 - Mar 2025 · 1 yr, Bengaluru, Karnataka, India

PnL Owner - Accessories & Merchandise Business Line at Ather Energy, Apr 2022 - Mar 2024 · 2 yrs, Bengaluru, Karnataka, India

Manager - Sales & Marketing at Maruti Suzuki India Limited, Jan 2017 - Mar 2021 · 4 yrs 3 mos, Bengaluru Area, India, Marketing • Heading all forms of marketing campaigns (digital, print, outdoors) and media planning • Marketing budget planning basis geography, brand objective and revenue goals • Monitoring Enquiry sources and developing brand collaterals for customer interactions • Liaising with agencies on digital spends, creatives, media buying and BTL campaigns • Formulating marketing interventions to improve brand performance in concern markets • Partnering with cross functional teams to devise an inclusive marketing plan • Conducting customer researches to expand category understanding and changing market needs Sales • Ensuring profitability via Working Capital Management, Stock Turnover & effective Trade Schemes • Responsible for revenue generation through primary and secondary sales • Variant Wise forecasting and Sales Planning based on trends and market potential • Monitoring SSI to deliver guaranteed customer delight and superior quality of sales • Ensuring excellent long term relationship with key corporate accounts, PSUs and SMEs • Responsible for Channel expansion by onboarding dealer partners at the right time for the right markets

Marketing Manager at HT Media Ltd, Aug 2016 - Dec 2016 · 5 mos, Chandigarh, India, • Managed end to end operations for the maiden edition of HT Aspire – A talent Olympiad in North India; including planning, pitching, procurement, logistics and implementation • Spearheaded promotional campaigns for the product in the form of print and radio • Increased circulation by penetrating more than 300 schools in Himachal, Punjab and Haryana • Managed the P&L of HT Olympiad for 4 states while negotiating with vendors and minimizing operational costs to ensure profitability • Collaboration with cross function teams (Circulation, Media Marketing, Editorial, Commercial) to ensure timely execution of the project

Media Marketing at HT Media Ltd, May 2016 - Aug 2016 · 4 mos, Gurugram, Haryana, India, • Key Accounts Manager for HH, Hindustan Shikhar Samagam leadership conclave and Hindustan Mukhiya Meet (Rural Conclave) • Responsible for ad space sales and sponsorship opportunities in Delhi-NCR markets for Hindi Hindustan • Establishing relationship with agencies to increase HH’s share of pie in campaigns, responsible for ad scheduling and placement • Conceptualized 2 new campaigns from scratch for HH Delhi-NCR

Summer Intern at Idea Cellular Ltd, Apr 2015 - May 2015 · 2 mos, Lucknow, ● Created sales units using Geographical Information System in Uttar Pradesh east Circle o Optimized sales territories and planned manpower for 440+ sales executives across 47 districts using GIS o Decided the Distributor plan, Point of Residence and allocation of units to sales executives as per clear isolated geography o Directed training workshops for members of the circle sales team to implement the recommended framework o Awarded a Pre-Placement Opportunity for the Young Leaders' Program at Idea upon completion of the internship

Assistant Systems Engineer at Tata Consultancy Services, Sep 2012 - Jun 2014 · 1 yr 10 mos, Mumbai, • Middleware Developer working on projects for clients such as Equinix Inc., WABCO Vehicle Control Systems and MoneyGram International Inc. • Trained and mentored new associates as well as team-mates in emerging technologies • End to end development responsibilites including requirement analysis, designing, testing and re-engineering of reusable components • Officiated as Center coordinator at Madhya Pradesh’s IBPS assessment 2012, iON

Education

Master of Business Administration (MBA), Marketing, Symbiosis Centre for Management and Human Resource Development

Bachelor of Technology (B.Tech.), Computer Science, SRM IST Chennai