---
title: "Mohit S. - Digital Marketing Manager in Montreal | Tal"
description: "Meet Mohit S., Digital Marketing Manager at CAE based in Montreal. AI stack includes claude, gemini, and lovable. Explore public work links including github."
image: "https://tal.club/meet/mohit-kedia/share-image"
---

# Mohit S\. on Tal

## Headline

Digital Marketing Manager at CAE

## About

I build the systems that turn complex B2B challenges into predictable growth, proving that while the tech evolves, the strategy remains human\. B2B marketing is about more than just visibility\. It is about architectural precision and understanding the long\-tail journey of a complex sale\. I specialize in building the marketing infrastructure that connects sophisticated organizations with high\-value solutions\. My focus is on the intersection of brand strategy, performance metrics, and technological innovation to drive sustainable growth\. I view B2B marketing as a holistic system where every component must work in sync to move a global business forward\. • Strategic Go\-To\-Market Execution: I lead comprehensive GTM strategies that align product launches with long\-term brand objectives\. By optimizing search strategies and digital presence, I ensure that a company is found exactly when and where a decision\-maker is looking\. • The Performance Mandate: I believe a strategy is only as strong as the data behind it\. I advocate for a culture focused on rigorous measurement, using deep analytics to guide every strategic initiative\. If a move can be measured, it can be refined and scaled\. • The AI Advantage: I treat artificial intelligence as a strategic partner\. By integrating tools like Microsoft Copilot and ChatGPT into the broader workflow, I focus on marketing orchestration\. This allows for the maintenance of high engagement and precision across global platforms while keeping the human element at the center of the strategy\. Modern B2B marketing requires a seamless bridge between digital strategy and physical presence\. I support international events by creating integrated digital experiences that enhance engagement and turn interactions into measurable opportunities\. My goal is to create a unified experience for a professional audience, whether they are engaging online or at a global industry summit\. By collaborating with cross\-functional teams, I ensure that marketing efforts are a direct reflection of organizational excellence\. I am committed to pushing the boundaries of what performance marketing can achieve in the high\-growth B2B space\.

## Location

Montreal

## AI stack

claude

gemini

lovable

notebooklm

openai

ChatGPT

## Work experience

Digital Marketing Manager at CAE, Aug 2023 \- Present · 3 yrs 1 mo, At CAE, I drive digital transformation and brand growth by integrating data\-driven marketing strategies with cutting\-edge AI technologies\. I focus on elevating our presence across the aviation, defense, and technology sectors through highly targeted, scalable campaigns\. ⦾ Core Responsibilities & Impact • AI\-Powered Strategy: Leverage advanced tools including Microsoft Copilot, Google Gemini, Grok, Canva AI, and ChatGPT to design and execute scalable marketing campaigns that enhance brand visibility\. • Performance Marketing Evangelism: Champion a measurement\-focused culture, utilizing deep analytics to drive strategic initiatives and optimize cross\-platform customer engagement\. • Go\-To\-Market Leadership: Lead the end\-to\-end GTM strategy for major product and brand launches across diverse global business units\. • SEO & SEM Optimization: Refine search strategies to strengthen online presence and attract high\-value leads\. • Global Event Support: Orchestrate digital and social support for international B2B events, utilizing custom landing pages and integrated social campaigns to drive booth traffic and engagement\. • Cross\-Functional Collaboration: Partner with multidisciplinary teams to deliver impactful digital initiatives that align with broader organizational goals\. • Budget Management: Oversee strategic allocations for global event budgets, tracking conversions and opportunities to ensure maximum ROI and spending efficiency\. ⦾ Key Expertise • Strategic Growth: Organic LinkedIn growth, SEO/SEM, and high\-impact brand launches\. • Tech Stack: AI Content Generation, Google Analytics, and B2B Event Technology\. • Sectors: Aviation, Defense, Finance, Technology Marketing\.

Demand Generation Marketing at Presagis \(a CAE company\) at CAE, Sep 2022 \- Aug 2023 · 1 yr, Managed the full\-funnel demand generation strategy for the V5D SaaS platform and its integrated plugins\. Reporting to the Head of Marketing, I owned the strategic execution of global campaigns designed to move professional buyers through complex decision\-making cycles\. • Holistic Campaign Management: Orchestrated end\-to\-end marketing initiatives by defining budgets, conducting deep keyword research, and designing high\-conversion landing pages and lead capture systems\. • Performance and Paid Media: Directed comprehensive paid search and social strategies while managing organic content to build brand authority\. I identified and secured strategic ad placements in high\-impact industry journals and newsletters to reach targeted professional audiences\. • Marketing Automation and CRM: Leveraged Salesforce and Pardot to execute sophisticated user segmentation and automated email journeys\. I integrated multiple automation platforms to ensure a seamless flow from initial lead capture to sales readiness\. • Strategic Account\-Based Marketing: Conceptualized and executed targeted outbound initiatives using an ABM framework to engage high\-value accounts through personalized digital touchpoints\. • Stakeholder Leadership: Acted as the primary point of contact for the leadership team, presenting quarterly strategies and maintaining a rigorous cadence of performance reporting to ensure alignment with organizational growth goals\. • Vendor and Agency Orchestration: Led a diverse ecosystem of external partners, including digital agencies, web developers, and creative teams, ensuring all outsourced work met strict brand and performance standards\. Key Competencies: B2B Marketing Strategy, Marketing Automation \(Salesforce Marketing Cloud\), Demand Generation, Performance Marketing, and Full\-Stack Campaign Orchestration\.

Senior Marketing Manager at axio, May 2019 \- Jun 2022 · 3 yrs 2 mos, India, Led the strategic expansion of the merchant partner network for a high growth consumer finance platform\. Reporting to the SVP of Marketing, I focused on building a scalable B2B acquisition engine that leveraged targeted branding and account based marketing to reach executive decision makers\. • B2B Merchant Acquisition: Architected and executed multi channel digital strategies to grow the partner ecosystem\. I utilized LinkedIn, Google Search, and Display networks to identify and engage key stakeholders within the retail and e\-commerce sectors\. • Team Leadership and Orchestration: Directed a high performing team of specialists focused on social media and paid advertising\. I ensured that all creative and technical outputs aligned with broader growth objectives and brand standards\. • Funnel Optimization and Analysis: Conducted deep analysis of user journeys to refine conversion rates across the B2B funnel\. I utilized advanced analytical tools to identify friction points and implement data driven improvements to the partner onboarding experience\. • Strategic Lifecycle Management: Oversaw retention and lifecycle marketing initiatives for key strategic partnerships\. I developed targeted campaigns designed to maintain high engagement levels and long term value within the existing partner network\. • Full Stack Growth Strategy: Integrated performance marketing with traditional B2B tactics to build a comprehensive growth framework\. This included managing remarketing efforts and mobile app marketing strategies to ensure a consistent brand presence across all digital touchpoints\. Key Competencies: Growth Marketing, B2B Strategy, Customer Acquisition and Retention, Data Analysis, and Cross Functional Team Leadership\.

Growth Lead at Walnut App, May 2015 \- Apr 2019 · 4 yrs, India, As the first marketing hire reporting directly to the Co\-Founders, I played a central role in the company’s trajectory from 100k to over 15M users and subsequent exit\. This journey culminated in a $30M acquisition by Capital Float, establishing the app as a leader in the personal finance and lending space\. • Scalable User Acquisition: Architected and managed high volume acquisition and remarketing campaigns across an expansive media mix\. This included Facebook, Google, TikTok, and Twitter Ads, as well as native discovery platforms like Outbrain and Taboola\. • Marketing Technology and Measurement: Integrated and leveraged advanced measurement tools such as Appsflyer, Singular, and Google Analytics to ensure precise attribution and performance tracking across all paid channels\. • Conversion Rate Optimization: Designed and managed sophisticated user flows using deep links and custom automation paths\. I worked closely with UI/UX designers to conceptualize new campaign ideas that reduced friction and improved the journey from click to conversion\. • Full Stack Content Strategy: Developed comprehensive content calendars and wrote high impact copy for ads, push notifications, and social media\. I ensured all communication was segmented effectively to resonate with diverse user personas\. • Strategic Partnerships and Leadership: Managed a team of two direct reports while coordinating with external ad networks and account managers\. I was responsible for delivering on core business objectives and presenting performance findings to the executive leadership team\. • Brand Reputation and Feedback: Directed the strategy for App Store Optimization \(ASO\) and managed community feedback across social channels to improve store ratings and user sentiment\. Key Competencies: Performance Marketing, Multi Channel User Acquisition, Budget Management, Growth Strategy, and Team Leadership\.

Founder at MindFed, Aug 2014 \- Apr 2015 · 9 mos, India, Conceptualized and launched a digital media platform focused on high engagement storytelling for a target demographic\. This venture served as a primary laboratory for testing scalable growth strategies, agile web development, and rapid audience acquisition within a competitive landscape\. • Venture Architecture and Execution: Transitioned the project from initial concept to a fully functional, traffic ready digital property within two weeks\. I managed all aspects of the startup lifecycle, including platform setup, brand identity, and content operations\. • Rapid Growth and Traffic Generation: Orchestrated a launch strategy that secured 150,000 pageviews within the first month of operation\. This was achieved through a disciplined mix of social media optimization and targeted Facebook Ads\. • Community and Audience Building: Developed a multi channel social media presence from the ground up, gaining over 3,500 engaged followers across Facebook, Twitter, and Instagram in the early stages of the project\. • Content Strategy and Editorial Leadership: Led a team of freelance contributors to produce unique, high velocity content\. I established the editorial voice and managed the content calendar to ensure a consistent output that resonated with the target audience\. • Performance Analytics: Utilized Google Analytics to monitor user behavior and traffic sources, allowing for real time adjustments to the content and promotion strategy to maximize ROI on ad spend\. Key Competencies: Entrepreneurial Leadership, Rapid Prototyping, Content Strategy, Paid Social Media, and Performance Analytics\. Growth is a language, and I have spent my career learning how to speak it across every stage of the business lifecycle\.

Inbound Marketing Strategist at Bindo Labs Limited, Mar 2014 \- Aug 2014 · 6 mos, Remote, Architected the inbound marketing and lead generation framework for a NYC based retail tech startup\. Reporting to the leadership team, I focused on building a high performance funnel to acquire and convert small business owners within a competitive SaaS landscape\. • Conversion Rate Optimization and Testing: Led extensive A/B testing initiatives for call to action buttons, sign up forms, and landing page elements\. Using tools like Optimizely and MixPanel, I identified visitor trends and removed funnel friction to ensure a seamless path from discovery to lead capture\. • Strategic Content and Editorial Leadership: Created editorial strategy for the company blog and marketing collateral\. I produced targeted content, including merchant interviews and press releases, designed to establish the brand as a thought leader in the retail tech space\. • Multi Channel Lead Acquisition: Developed an integrated promotion strategy leveraging influencers, email newsletters, and social networks\. I successfully introduced a new comparison based content plan that increased the total number of leads by 15 percent\. • Precision Paid Media and Retargeting: Orchestrated Facebook Ad campaigns specifically designed to target competitor audiences and lookalike segments\. I implemented retargeting flows for visitors researching point of sale solutions, guiding them back to high conversion landing pages\. • Data Synthesis and KPI Management: Built and maintained a centralized dashboard to track key performance indicators across all marketing channels\. I synthesized data from GA and other platforms to provide the management team with weekly actionable insights and conversion trends\. • Strategic Partnerships: Coordinated with industry publishers to run sponsored stories and comparison articles, ensuring the brand remained visible during the critical pre buying research phase for prospective customers\. Key Competencies: Inbound Strategy, CRO, B2B LeadGen, A/B Testing, and Marketing Analytics\.

## Education

MBA, Marketing, Institute of Management, Nirma University

Bachelor of Commerce \(BComm\), Business/Commerce, General, Delhi University

## Public links

- github: https://github\.com/mohitkedia

[View the original profile](https://tal.club/meet/mohit-kedia)

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