---
title: "Mohit Sardana - Client Solutions Manager (via UshtaTe) in Delhi | Tal"
description: "Meet Mohit Sardana, Growth & Performance Marketing Leader | D2C · UA · Paid Media | Meta · $5M+ monthly Budgets | Open to Full-Time Roles based in Delhi."
image: "https://tal.club/meet/mohit-50/share-image"
---

# Mohit Sardana on Tal

## Headline

Growth & Performance Marketing Leader \| D2C · UA · Paid Media \| Meta · $5M\+ monthly Budgets \| Open to Full\-Time Roles

## About

11 years\. Meta, Publicis, Blitz, MARS Cosmetics\. $5M\+ monthly budgets managed\. Teams built\. Brands scaled across India & APAC\. If you need someone who’s done it, not just planned it; let’s talk\. I help D2C brands, startups, and businesses scale profitably through data\-driven performance marketing, user acquisition, and retention strategies\. With a track record of driving growth for brands like Uber, Uber Eats, Airtel, Vistara, GoPuff, Pixelcut, Matchday, Buzzer, Joyride Games, Mars Cosmetics, and more, I specialize in: ☞ User Acquisition & Performance Marketing – Running high\-impact campaigns across social, search, display, and video to drive sustainable growth ☞ Growth Strategy & Revenue Optimization – Identifying scalable opportunities, optimizing ad spend, and improving conversion rates ☞ Conversion Rate Optimization \(CRO\) & A/B Testing – Continuously refining strategies to maximize ROI, LTV, and engagement ☞ Retention & Loyalty Programs – Creating customer\-centric strategies that boost repeat purchases and long\-term retention ☞ Cross\-Functional Collaboration – Working closely with founders, product teams, and marketing leaders to align digital strategies with business objectives\. 🚀 Whether it’s launching a brand, scaling acquisition, or optimizing performance marketing, I bring a mix of strategy, execution, and innovation to help businesses grow efficiently\. 💡 Open to consulting opportunities, collaborations, and growth discussions\! Let’s connect and build something impactful\. \-\-\- Mohit Sardana

## Location

Delhi

## Work experience

Client Solutions Manager \(via UshtaTe\) at Meta, Oct 2025 \- May 2026 · 8 mos, Gurugram, Haryana, India

Independent Growth & Performance Marketing Consultant at Self Employed, Feb 2024 \- Nov 2025 · 1 yr 10 mos, India, ☞ Helping D2C brands, startups, and businesses scale through data\-driven user acquisition, performance marketing, and retention strategies\. ☞ Strategizing and executing paid media campaigns across social, search, display, and video to drive profitable growth\. ☞ Providing growth consulting for brands looking to launch, scale, or optimize their digital marketing efforts\. ☞ Running in\-depth A/B tests, Conversion Rate Optimization \(CRO\), and audience segmentation to maximize ROI and LTV\. ☞ Optimizing ad budgets across multiple channels, ensuring efficiency and sustainable customer acquisition\. ☞ Leading D2C growth strategies, including customer retention, loyalty programs, and omnichannel expansion\. ☞ Collaborating with founders, marketing teams, and product leaders to align digital strategies with business objectives ☞ Offering hands\-on execution, strategic advisory, and team training for brands looking to scale performance marketing in\-house\.

Head of D2C Growth & Performance Marketing at MARS Cosmetics, Aug 2023 \- Feb 2024 · 7 mos, Delhi, India, ☞ Owned the end\-to\-end D2C strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention\. ☞ Identified and capitalized on growth opportunities in emerging markets, platforms, and customer segments, expanding the brand’s digital footprint\. ☞ Led performance marketing efforts, ensuring strategic budget allocation across channels to maximize ROI and acquisition efficiency\. ☞ Championed data\-driven decision\-making, optimizing campaigns for sustained growth and cost efficiency\. ☞ Directed Conversion Rate Optimization \(CRO\) initiatives, improving website performance, customer journeys, and overall revenue\. ☞ Analyzed revenue metrics and sales funnels, identifying gaps and implementing timely solutions to enhance conversion rates\. ☞ Spearheaded customer retention strategies, increasing lifetime value and reducing churn through personalized engagement initiatives\. ☞ Developed and executed loyalty programs, personalized journeys, and customer engagement strategies to deepen brand relationships\. ☞ Ensured a customer\-first approach across all digital touchpoints, delivering a seamless and personalized experience\. ☞ Collaborated cross\-functionally with product, marketing, tech, and other departments to ensure a unified brand experience\. ☞ Maintained alignment between D2C initiatives and broader business objectives, driving long\-term sustainability and market leadership\.

Head of User Acquisition \(D2C, Utilities\) at Blitz Growth, Inc\., May 2021 \- Aug 2023 · 2 yrs 4 mos, Hybrid, ☞ Led end\-to\-end user acquisition \(UA\) strategies across social, search, display, and video, driving scalable growth for multiple clients\. ☞ Managed and optimized multi\-million\-dollar ad budgets, improving targeted UA metrics through data\-driven decision\-making and strategic budget allocation\. ☞ Spearheaded A/B testing, conversion optimization, and audience segmentation, enhancing campaign efficiency and maximizing ROAS\. ☞ Collaborated with engineering and analytics teams to gain deep insights into post\-acquisition user behavior, improving retention and engagement strategies\. ☞ Built and maintained real\-time reporting dashboards, tracking daily, weekly, and monthly performance trends to drive proactive decision\-making\. ☞ Partnered with internal creative teams to develop and test high\-impact ad creatives, optimizing CTR and conversion rates\. ☞ Explored and prioritized new acquisition channels, identifying high\-growth opportunities to expand market reach and scale campaigns\. ☞ Provided strategic leadership in performance marketing, campaign execution, and data analysis, ensuring sustainable client growth\. ☞ Successfully managed multiple clients across different industries, tailoring UA strategies to meet unique business objectives\. ☞ Developed standardized frameworks for campaign execution, ensuring consistency, efficiency, and scalability across all paid marketing initiatives\.

Business Partner – Sales, Data & Strategy at Facebook, Jan 2020 \- Apr 2021 · 1 yr 4 mos, Gurugram, Haryana, India, ☞ Partnered with Sales Leaders and Cross\-Functional Teams \(XFN\) to align data insights with business objectives, driving revenue growth and product innovation\. ☞ Conducted revenue and product analysis, identifying key levers for sales optimization and market ☞expansion\. ☞ Designed and implemented automated data solutions, enhancing reporting efficiency and enabling real\-time insights for sales teams\. ☞ Led data warehouse planning and governance, ensuring data integrity, accessibility, and reliability across multiple business verticals\. ☞ Developed dynamic dashboards and reports in Tableau, Data Studio, and in\-house tools, empowering stakeholders with actionable intelligence\. ☞ Executed Conversion Lift and Revenue Impact Studies, measuring the effectiveness of marketing and sales strategies\. ☞ Optimized budget allocation and sales strategies, improving operational efficiency and maximizing revenue potential\.

## Education

Postgraduate Degree, Marketing, Mumbai Educational Trust, MET League of Colleges

[View the original profile](https://tal.club/meet/mohit-50)

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