Headline

Growth & Performance Marketing Leader | D2C · UA · Paid Media | Meta · $5M+ monthly Budgets | Open to Full-Time Roles

About

11 years. Meta, Publicis, Blitz, MARS Cosmetics. $5M+ monthly budgets managed. Teams built. Brands scaled across India & APAC. If you need someone who’s done it, not just planned it; let’s talk. I help D2C brands, startups, and businesses scale profitably through data-driven performance marketing, user acquisition, and retention strategies. With a track record of driving growth for brands like Uber, Uber Eats, Airtel, Vistara, GoPuff, Pixelcut, Matchday, Buzzer, Joyride Games, Mars Cosmetics, and more, I specialize in: ☞ User Acquisition & Performance Marketing – Running high-impact campaigns across social, search, display, and video to drive sustainable growth ☞ Growth Strategy & Revenue Optimization – Identifying scalable opportunities, optimizing ad spend, and improving conversion rates ☞ Conversion Rate Optimization (CRO) & A/B Testing – Continuously refining strategies to maximize ROI, LTV, and engagement ☞ Retention & Loyalty Programs – Creating customer-centric strategies that boost repeat purchases and long-term retention ☞ Cross-Functional Collaboration – Working closely with founders, product teams, and marketing leaders to align digital strategies with business objectives. 🚀 Whether it’s launching a brand, scaling acquisition, or optimizing performance marketing, I bring a mix of strategy, execution, and innovation to help businesses grow efficiently. 💡 Open to consulting opportunities, collaborations, and growth discussions! Let’s connect and build something impactful. --- Mohit Sardana

Location

Delhi

Work experience

Client Solutions Manager (via UshtaTe) at Meta, Oct 2025 - May 2026 · 8 mos, Gurugram, Haryana, India

Independent Growth & Performance Marketing Consultant at Self Employed, Feb 2024 - Nov 2025 · 1 yr 10 mos, India, ☞ Helping D2C brands, startups, and businesses scale through data-driven user acquisition, performance marketing, and retention strategies. ☞ Strategizing and executing paid media campaigns across social, search, display, and video to drive profitable growth. ☞ Providing growth consulting for brands looking to launch, scale, or optimize their digital marketing efforts. ☞ Running in-depth A/B tests, Conversion Rate Optimization (CRO), and audience segmentation to maximize ROI and LTV. ☞ Optimizing ad budgets across multiple channels, ensuring efficiency and sustainable customer acquisition. ☞ Leading D2C growth strategies, including customer retention, loyalty programs, and omnichannel expansion. ☞ Collaborating with founders, marketing teams, and product leaders to align digital strategies with business objectives ☞ Offering hands-on execution, strategic advisory, and team training for brands looking to scale performance marketing in-house.

Head of D2C Growth & Performance Marketing at MARS Cosmetics, Aug 2023 - Feb 2024 · 7 mos, Delhi, India, ☞ Owned the end-to-end D2C strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention. ☞ Identified and capitalized on growth opportunities in emerging markets, platforms, and customer segments, expanding the brand’s digital footprint. ☞ Led performance marketing efforts, ensuring strategic budget allocation across channels to maximize ROI and acquisition efficiency. ☞ Championed data-driven decision-making, optimizing campaigns for sustained growth and cost efficiency. ☞ Directed Conversion Rate Optimization (CRO) initiatives, improving website performance, customer journeys, and overall revenue. ☞ Analyzed revenue metrics and sales funnels, identifying gaps and implementing timely solutions to enhance conversion rates. ☞ Spearheaded customer retention strategies, increasing lifetime value and reducing churn through personalized engagement initiatives. ☞ Developed and executed loyalty programs, personalized journeys, and customer engagement strategies to deepen brand relationships. ☞ Ensured a customer-first approach across all digital touchpoints, delivering a seamless and personalized experience. ☞ Collaborated cross-functionally with product, marketing, tech, and other departments to ensure a unified brand experience. ☞ Maintained alignment between D2C initiatives and broader business objectives, driving long-term sustainability and market leadership.

Head of User Acquisition (D2C, Utilities) at Blitz Growth, Inc., May 2021 - Aug 2023 · 2 yrs 4 mos, Hybrid, ☞ Led end-to-end user acquisition (UA) strategies across social, search, display, and video, driving scalable growth for multiple clients. ☞ Managed and optimized multi-million-dollar ad budgets, improving targeted UA metrics through data-driven decision-making and strategic budget allocation. ☞ Spearheaded A/B testing, conversion optimization, and audience segmentation, enhancing campaign efficiency and maximizing ROAS. ☞ Collaborated with engineering and analytics teams to gain deep insights into post-acquisition user behavior, improving retention and engagement strategies. ☞ Built and maintained real-time reporting dashboards, tracking daily, weekly, and monthly performance trends to drive proactive decision-making. ☞ Partnered with internal creative teams to develop and test high-impact ad creatives, optimizing CTR and conversion rates. ☞ Explored and prioritized new acquisition channels, identifying high-growth opportunities to expand market reach and scale campaigns. ☞ Provided strategic leadership in performance marketing, campaign execution, and data analysis, ensuring sustainable client growth. ☞ Successfully managed multiple clients across different industries, tailoring UA strategies to meet unique business objectives. ☞ Developed standardized frameworks for campaign execution, ensuring consistency, efficiency, and scalability across all paid marketing initiatives.

Business Partner – Sales, Data & Strategy at Facebook, Jan 2020 - Apr 2021 · 1 yr 4 mos, Gurugram, Haryana, India, ☞ Partnered with Sales Leaders and Cross-Functional Teams (XFN) to align data insights with business objectives, driving revenue growth and product innovation. ☞ Conducted revenue and product analysis, identifying key levers for sales optimization and market ☞expansion. ☞ Designed and implemented automated data solutions, enhancing reporting efficiency and enabling real-time insights for sales teams. ☞ Led data warehouse planning and governance, ensuring data integrity, accessibility, and reliability across multiple business verticals. ☞ Developed dynamic dashboards and reports in Tableau, Data Studio, and in-house tools, empowering stakeholders with actionable intelligence. ☞ Executed Conversion Lift and Revenue Impact Studies, measuring the effectiveness of marketing and sales strategies. ☞ Optimized budget allocation and sales strategies, improving operational efficiency and maximizing revenue potential.

Education

Postgraduate Degree, Marketing, Mumbai Educational Trust, MET League of Colleges