Mohit Dotiyal profile photo 1 on Tal

Mohit Dotiyal

Executive Media Planner @Dentsu

Delhi

2+ years of work experience

dentsu
Aug 20241 yr 11 mosPresent

Spearheaded end-to-end media planning, campaign execution, and performance reporting across Meta, Google, X & LinkedIn for 6+ brands spanning matrimony, retail, F&B, and aviation sectors. Managed monthly ad spends of up to ₹50L, scaling select campaigns beyond ₹1.5Cr through strategic multi-vendor media plans (Hotstar, DailyHunt, Cre-One, Way2News & More). Drove a 20–30% reduction in CPL and 15–25% improvement in CTR for M4Marry within months by implementing continuous campaign optimisation and precision audience refinement strategies. Successfully delivered planned reach & frequency targets for DairyDay's awareness campaign through consistent optimisation, resulting in a 4-week campaign extension. Independently developed and presented client-facing performance reports, translating complex campaign data into clear, actionable business insights.
dentsu
Aug 20247 mosFeb 2025

Lyxel&Flamingo (L&F)
Apr 20245 mosAug 2024

Gurugram, Haryana, India

Developed ad copies and creative concepts for performance and social media campaigns across brands including MedicAir, The Mom Store, Blackberry, and Converse. Conducted creative research and competitive analysis to identify trends, hooks, and visual references to guide ad creative direction.
Broz Media
Nov 20234 mosFeb 2024

Identified and onboarded Nano, Micro, and Macro creators across relevant niches for brand campaigns including Carbomide Forte, T.A.C. (The Ayurvedic Company) & more. Collaborated with the social media team to develop influencer campaign strategies and manage end-to-end creator communication and negotiation.

Mohit’s AI Stack

deepseek
deepseek
gemini
gemini
meta
meta
openai
openai

Education

Delhi University

Bachelor of Commerce (Honors)

Delhi University

20213 yrs2024

School, Commerce

Sarvodaya vidyalaya no 1

20192 yrs2021

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Headline

Executive Media Planner @Dentsu

About

I’m a performance marketing enthusiast focused on driving growth through data-led strategies. I help brands optimize campaigns on Google & Meta to boost ROI and deliver real results. I thrive on blending creativity with analytics—crafting high-impact campaigns and improving performance through continuous testing. Outside of my professional life, I love enjoying creating content, learning things like video editing, Music etc. Thank you for visiting my profile!

Location

Delhi

AI stack

deepseek

gemini

meta

openai

Work experience

Media Planner at dentsu, Aug 2024 - Present · 1 yr 11 mos, Spearheaded end-to-end media planning, campaign execution, and performance reporting across Meta, Google, X & LinkedIn for 6+ brands spanning matrimony, retail, F&B, and aviation sectors. Managed monthly ad spends of up to ₹50L, scaling select campaigns beyond ₹1.5Cr through strategic multi-vendor media plans (Hotstar, DailyHunt, Cre-One, Way2News & More). Drove a 20–30% reduction in CPL and 15–25% improvement in CTR for M4Marry within months by implementing continuous campaign optimisation and precision audience refinement strategies. Successfully delivered planned reach & frequency targets for DairyDay's awareness campaign through consistent optimisation, resulting in a 4-week campaign extension. Independently developed and presented client-facing performance reports, translating complex campaign data into clear, actionable business insights.

Media Trainee at dentsu, Aug 2024 - Feb 2025 · 7 mos

Creative Strategist at Lyxel&Flamingo (L&F), Apr 2024 - Aug 2024 · 5 mos, Gurugram, Haryana, India, Developed ad copies and creative concepts for performance and social media campaigns across brands including MedicAir, The Mom Store, Blackberry, and Converse. Conducted creative research and competitive analysis to identify trends, hooks, and visual references to guide ad creative direction.

Influencer at Broz Media, Nov 2023 - Feb 2024 · 4 mos, Identified and onboarded Nano, Micro, and Macro creators across relevant niches for brand campaigns including Carbomide Forte, T.A.C. (The Ayurvedic Company) & more. Collaborated with the social media team to develop influencer campaign strategies and manage end-to-end creator communication and negotiation.

Education

Bachelor of Commerce (Honors), Delhi University

School, Commerce, Sarvodaya vidyalaya no 1

Mohit Dotiyal - Media Planner in Delhi | Tal