---
title: "Mohi Sami - Campaign Manager (AVP-1) - Digital Strategy & Analytics in Greater Bengaluru Area | Tal"
description: "Meet Mohi Sami, Growth @ IndusInd Bank | Product-Led Growth, Retention, Funnel Optimization | MoEngage, CleverTap, Amplitude, SQL, Tableau | Ex-MPL, CoinDCX | IIM Kozhikode based in Greater Bengaluru Area. AI stack includes claude and gemini."
image: "https://tal.club/meet/mohi-sami/share-image"
---

# Mohi Sami on Tal

## Headline

Growth @ IndusInd Bank \| Product\-Led Growth, Retention, Funnel Optimization \| MoEngage, CleverTap, Amplitude, SQL, Tableau \| Ex\-MPL, CoinDCX \| IIM Kozhikode

## About

Customer Lifecycle & Retention Marketing leader with 7 years driving CLM, CRM, and growth strategy across BFSI, gaming, and crypto platforms\. I operate at the intersection of data, product, and marketing — building segmentation, funnel optimization, and retention strategies that turn behavioral signals into measurable revenue outcomes\. Currently driving Mutual Fund lifecycle strategy at IndusInd Bank, where I re\-engineered the investor conversion funnel \(KYC completion \+11%, transactions \+\~18%\), influenced product roadmap decisions \(drove Gold/Silver ETF addition\), and own a tier\-based Loyalty Program spanning 5L\+ users\. Previously built churn\-recovery programs at Mobile Premier League \(40% Day\-3 retention lift, 2\.3x repeat engagement\) and drove Rs\. 50Cr in VIP revenue at CoinDCX through data\-led product launches\. Core expertise: Customer Lifecycle Management \(CLM\) \| CRM Strategy \| Retention Marketing \| Churn Management \| Customer Segmentation \| Funnel Optimization \| Cross\-Sell & Upsell \| Marketing Automation \(CleverTap, MoEngage, Firebase\) \| SQL

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

## Work experience

Campaign Manager \(AVP\-1\) \- Digital Strategy & Analytics at IndusInd Bank, Sep 2025 \- Present · 1 yr 2 mos, Gurugram, Haryana, India, → Rebuilt IndusInd's first\-time investor journey from the ground up — the fix \(a simple 48\-hour post\-registration nudge\) lifted KYC completion by 11% and pushed first transactions up \~18%, adding 2\.5K\-3K new investors every month\. → Own the Bank's tier\-based Loyalty Program end\-to\-end — Star, Superstar, and Megastar tiers, 5L\+ users, with WhatsApp\-led interventions built to catch users before they slip back down a tier\. → Don't just execute campaigns — I've influenced what gets built\. Pitched and drove the addition of Gold/Silver ETFs to the investment suite, timed to a live market rally\. → Segment and target 10\+ distinct cohorts \(Pioneer, NRI, seniority\-based\) across Push, Email, WhatsApp, In\-App, and Banners — all powered by MoEngage\. → Cross\-sell FD\-matured customers into Mutual Funds while navigating RBI's distributor\-model compliance boundaries — a constraint most fintech/D2C retention playbooks don't have to think about\.

Assistant Marketing Manager \- Growth at Mobile Premier League \(MPL\), Dec 2023 \- Sep 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, \- Led Lifecycle Marketing \(CLM\) strategy across India, US, and Brazil, driving activation, retention, and reactivation across multi\-million user cohorts\. \- Designed and scaled behavioral segmentation frameworks using transaction frequency, gameplay intensity, and engagement depth to personalize lifecycle journeys\. \- Built multi\-channel automation programs \(Push, In\-App, Email, WhatsApp\) that delivered a 2\.3x uplift in repeat gameplay and 18% improvement in retention\. \- Developed gamified engagement and incentive\-based campaigns aligned with monetization goals, improving ARPU and increasing high\-value user participation\. \- Embedded structured A/B testing and experimentation across communication timing, incentives, and messaging to optimize CTR, conversion rates, and LTV\. \- Partnered with Product and Analytics teams to identify drop\-off points in the user funnel and deploy targeted interventions to reduce churn\. \- Owned performance tracking and cohort reporting dashboards to measure incremental revenue impact and engagement growth across lifecycle stages\.

Campaign Specialist\- Growth Marketing at CoinDCX, Jul 2022 \- Dec 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India, \- Led the end\-to\-end development and execution of growth campaigns across Push Notifications, Email, SMS, On\-site Messaging, and Automation — driving a 15% increase in user engagement and tangible revenue growth\. \- Boosted Push Notification CTR from 1\.25% to 4\.75% through A/B testing, personalized targeting, and iterative campaign optimization\. \- Collaborated with Product, Data, Revenue, and Engineering teams to align lifecycle goals, leading to a 20% increase in campaign effectiveness and improved go\-to\-market velocity\. \- Analyzed user behavior via Amplitude/Mixpanel, identifying friction points that enhanced targeting accuracy by 35% and boosted conversion rates by 15%\. \- Designed automated journeys and trigger\-based workflows that delivered a 67% uplift in conversion and 25% higher engagement across lifecycle touch points\. \- Launched the first\-ever Futures Trading Campaign on CoinDCX Pro, driving substantial trader participation and revenue in crypto derivatives\. \- Spearheaded the CoinDCX VIP Program for top\-tier traders, strengthening loyalty and engagement among high\-value cohorts\. \- Drove education\-led acquisition through the “Learn & Earn” program, engaging 12K\+ weekly participants and fostering product adoption\. \- Executed cross\-sell and upsell strategies to expand wallet share, and led new coin listing campaigns, accelerating adoption through insight\-led messaging and positioning\.

Marketing Analyst at Retail Insights, May 2021 \- Jun 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Led market research and SWOT analyses across India, UK, US, and Dubai, driving a 5% market share increase and 10% growth in customer acquisition\. Partnered with CEO and Sales teams to identify and pursue 5\+ client acquisition opportunities monthly, expanding revenue and entering UK and US markets\. Developed and executed long\-term content strategies and editorial calendars, boosting brand awareness by 30% within 4 weeks\. Automated performance tracking and reporting systems, cutting manual effort by 40% and improving insights sharing\. Used marketing analytics tools to analyze user behavior and run multivariate tests, enhancing marketing funnel performance and user experience\. Created dashboards and responded to ad\-hoc data requests to aid cross\-functional decisions and improve campaign agility\.

Marketing Executive at ShopX \- 10i Commerce Services Pvt Ltd, Nov 2019 \- May 2021 · 1 yr 7 mos, Greater Bengaluru Area, Managed the Digital Communication Division of multiple special projects which involves 1lakh\+ retailers\(including mobile notifications, Andriod push/webhook notifications, SMS, In\-App Pop Up notifications using CleverTap, Upshot, Gupshup, Marketplace, coupon engine, and different marketing tools\)\. •Managed several locations for marketing promotions, day\-to\-day campaign analysis, and planning\. •Created coupon codes for different business units within ShopX\. •Managed coupon details, analyzed and made usage reports\. •Running and implementing campaigns \(smartphones, featurephones, and accessories\) •Designed banners on Canva for product promotions\. •Analyzed sales data and created reports for better sales performance\. •Proactively identified issues and made actionable recommendations to the team to achieve the targeted Daily Active App Users and Daily Converting Users\. •Assisted in market analysis and client surveys and also collaborated with internal resources to track metrics and develop reports\.

## Education

Post Graduate Programme in General Management, Business Administration and Management, General, Indian Institute of Management, Kozhikode

B\.A\.ECONOMICS HONOURS, Economics, Amity University Jharkhand

[View the original profile](https://tal.club/meet/mohi-sami)

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