Mohi Sami
Growth @ IndusInd Bank | Product-Led Growth, Retention, Funnel Optimization | MoEngage, CleverTap, Amplitude, SQL, Tableau | Ex-MPL, CoinDCX | IIM Kozhikode
Greater Bengaluru Area
6+ years of work experience
Sep 20251 yr 2 mosPresent
Gurugram, Haryana, India
→ Rebuilt IndusInd's first-time investor journey from the ground up — the fix (a simple 48-hour post-registration nudge) lifted KYC completion by 11% and pushed first transactions up ~18%, adding 2.5K-3K new investors every month.
→ Own the Bank's tier-based Loyalty Program end-to-end — Star, Superstar, and Megastar tiers, 5L+ users, with WhatsApp-led interventions built to catch users before they slip back down a tier.
→ Don't just execute campaigns — I've influenced what gets built. Pitched and drove the addition of Gold/Silver ETFs to the investment suite, timed to a live market rally.
→ Segment and target 10+ distinct cohorts (Pioneer, NRI, seniority-based) across Push, Email, WhatsApp, In-App, and Banners — all powered by MoEngage.
→ Cross-sell FD-matured customers into Mutual Funds while navigating RBI's distributor-model compliance boundaries — a constraint most fintech/D2C retention playbooks don't have to think about.
Dec 20231 yr 10 mosSep 2025
Bengaluru, Karnataka, India
- Led Lifecycle Marketing (CLM) strategy across India, US, and Brazil, driving activation, retention, and reactivation across multi-million user cohorts.
- Designed and scaled behavioral segmentation frameworks using transaction frequency, gameplay intensity, and engagement depth to personalize lifecycle journeys.
- Built multi-channel automation programs (Push, In-App, Email, WhatsApp) that delivered a 2.3x uplift in repeat gameplay and 18% improvement in retention.
- Developed gamified engagement and incentive-based campaigns aligned with monetization goals, improving ARPU and increasing high-value user participation.
- Embedded structured A/B testing and experimentation across communication timing, incentives, and messaging to optimize CTR, conversion rates, and LTV.
- Partnered with Product and Analytics teams to identify drop-off points in the user funnel and deploy targeted interventions to reduce churn.
- Owned performance tracking and cohort reporting dashboards to measure incremental revenue impact and engagement growth across lifecycle stages.
Jul 20221 yr 6 mosDec 2023
Bengaluru, Karnataka, India
- Led the end-to-end development and execution of growth campaigns across Push Notifications, Email, SMS, On-site Messaging, and Automation — driving a 15% increase in user engagement and tangible revenue growth.
- Boosted Push Notification CTR from 1.25% to 4.75% through A/B testing, personalized targeting, and iterative campaign optimization.
- Collaborated with Product, Data, Revenue, and Engineering teams to align lifecycle goals, leading to a 20% increase in campaign effectiveness and improved go-to-market velocity.
- Analyzed user behavior via Amplitude/Mixpanel, identifying friction points that enhanced targeting accuracy by 35% and boosted conversion rates by 15%.
- Designed automated journeys and trigger-based workflows that delivered a 67% uplift in conversion and 25% higher engagement across lifecycle touch points.
- Launched the first-ever Futures Trading Campaign on CoinDCX Pro, driving substantial trader participation and revenue in crypto derivatives.
- Spearheaded the CoinDCX VIP Program for top-tier traders, strengthening loyalty and engagement among high-value cohorts.
- Drove education-led acquisition through the “Learn & Earn” program, engaging 12K+ weekly participants and fostering product adoption.
- Executed cross-sell and upsell strategies to expand wallet share, and led new coin listing campaigns, accelerating adoption through insight-led messaging and positioning.
May 20211 yr 2 mosJun 2022
Bengaluru, Karnataka, India
Led market research and SWOT analyses across India, UK, US, and Dubai, driving a 5% market share increase and 10% growth in customer acquisition.
Partnered with CEO and Sales teams to identify and pursue 5+ client acquisition opportunities monthly, expanding revenue and entering UK and US markets.
Developed and executed long-term content strategies and editorial calendars, boosting brand awareness by 30% within 4 weeks.
Automated performance tracking and reporting systems, cutting manual effort by 40% and improving insights sharing.
Used marketing analytics tools to analyze user behavior and run multivariate tests, enhancing marketing funnel performance and user experience.
Created dashboards and responded to ad-hoc data requests to aid cross-functional decisions and improve campaign agility.
Nov 20191 yr 7 mosMay 2021
Greater Bengaluru Area
Managed the Digital Communication Division of multiple special projects which involves 1lakh+ retailers(including mobile notifications, Andriod push/webhook notifications, SMS, In-App Pop Up notifications using CleverTap, Upshot, Gupshup, Marketplace, coupon engine, and different marketing tools).
•Managed several locations for marketing promotions, day-to-day campaign analysis, and planning.
•Created coupon codes for different business units within ShopX.
•Managed coupon details, analyzed and made usage reports.
•Running and implementing campaigns (smartphones, featurephones, and accessories)
•Designed banners on Canva for product promotions.
•Analyzed sales data and created reports for better sales performance.
•Proactively identified issues and made actionable recommendations to the team to achieve the targeted Daily Active App Users and Daily Converting Users.
•Assisted in market analysis and client surveys and also collaborated with internal resources to track metrics and develop reports.
Mohi’s AI Stack
Education
Post Graduate Programme in General Management, Business Administration and Management, General
Indian Institute of Management, Kozhikode
20241 yr2025
B.A.ECONOMICS HONOURS, Economics
Amity University Jharkhand
20163 yrs2019
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