Mohd Shamsul Arif
Sales & Marketing Leader 📈 Driving Strategic Growth💠Identifying Opportunity 💠Finding Winning Solutions for High Performance Businesses 💠Growth Accelerator 💠Business expansion strategist
Delhi
14+ years of work experience
Apr 20263 mosPresent
New Delhi, Delhi, India
Mar 20233 yrs 4 mosPresent
Delhi, India
Jan 20221 yr 4 mosApr 2023
New Delhi, Delhi, India
Manage and coordinate all marketing, consultant, project approval activities with team members.
 Analysis of customer research, current market conditions and competitor information.
 Expand, develop marketing platforms and implement marketing plans to improve market penetration.
 Assist to develop pricing strategy - know about price structure, discount structure, packing new development.
 Conduct seminars / contractor/wireman meets for Business Developments.
 Collaborate with the factory (OEM) for increasing product range.
 Monitor industry best practices which make us more competitive in market.
 Developing dealer/distributor market. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
 Responsible for achieving sales, order booking and collection targets for the defined region and customers. Head the Techno-Commercial interactions with EPC Contractors / Transmission utilities of the defined region.
 Incorporate KAM Approach (Pre-sales) for entrenchment/engagement and Solutions - Drive Market Positioning and end-to-end sales cycle for SPTL.
 Prepare Feasibility reports and consultation/Technical Presentation for Customers.
 Incorporate strategic directions using Market Intelligence to drive Blue Ocean initiatives.
 Perform Pre-RFQ collection of data and development of market intelligence base.
 Meet regional sales financial objectives by forecasting requirements; prepare an annual budget; schedule expenditures; analyze variances; initiate corrective actions.
 Maintain and expand customer base by counseling district sales representatives.
 Build and maintain rapport with key customers and identify new customer opportunities.
 Recommend product lines by identifying new product opportunities, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
Feb 20193 yrs 2 mosMar 2022
New Delhi Area, India
Manage and coordinate all marketing, consultant, project approval activities with team members.
 Analysis of customer research, current market conditions and competitor information.
 Expand, develop marketing platforms and implement marketing plans to improve market penetration.
 Assist to develop pricing strategy - know about price structure, discount structure, packing new development.
 Conduct seminars / contractor/wireman meets for Business Developments.
 Collaborate with the factory (OEM) for increasing product range.
 Monitor industry best practices which make us more competitive in market.
 Developing dealer/distributor market. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
 Responsible for achieving sales, order booking and collection targets for the defined region and customers. Head the Techno-Commercial interactions with EPC Contractors / Transmission utilities of the defined region.
 Incorporate KAM Approach (Pre-sales) for entrenchment/engagement and Solutions - Drive Market Positioning and end-to-end sales cycle for SPTL.
 Prepare Feasibility reports and consultation/Technical Presentation for Customers.
 Incorporate strategic directions using Market Intelligence to drive Blue Ocean initiatives.
 Perform Pre-RFQ collection of data and development of market intelligence base.
 Meet regional sales financial objectives by forecasting requirements; prepare an annual budget; schedule expenditures; analyze variances; initiate corrective actions.
 Maintain and expand customer base by counseling district sales representatives.
 Build and maintain rapport with key customers and identify new customer opportunities.
 Recommend product lines by identifying new product opportunities, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
Mar 20163 yrsFeb 2019
Gurgaon, Haryana, India
Responsible for achieving sales, order booking and collection targets for the defined region and customers.
Head the Techno-Commercial interactions with EPC Contractors / Transmission utilities of the defined
region.
Incorporate strategic directions using Market Intelligence to drive Blue Ocean initiatives.
Build and maintain rapport with key customers and identify new customer opportunities.
Recommend product lines by identifying new product opportunities, packaging, and service changes;
surveying consumer needs and trends; tracking competitors.
May 20123 yrs 11 mosMar 2016
New Delhi Area, India
Sales & collection directly through industrial clients, consultants, contractors and dealers. Responsible for
end to end Sales.
· Prepare sales & marketing strategy for the assigned territory based on present leads. Generate enquiries
from the assigned territory/projects and convert into orders.
· Overseeing, motivating, directing sales team members to meet sales goals as a team. Enjoy superb status
and satisfaction of helping others achieve their full potential.
· Business development activities, product presentations to the customers. Tele – calling for enquiry
generation, offer follow ups and order conversions. Travelling to territory / regions to develop and build
relationship with existing and new customers.
· Coordinating inter-departmental & regions activities. Prioritising & execute the tasks on time. Meeting with
visitors / customers and proactively resolve routine and complex inquiries. Provide complete customer
support / solution with wonderful experiences.
· Planning for weekly & monthly forecast for every representative based on live offers (leads). Reviews with
the representatives.
· Tracking of representative’s daily activities – such as daily targets for Order Booking, Payment Collection, CForm
Collection, local and outstation customer visits etc.
· Maintaining and updating offer base. Sales MIS reports.
Education
Master of Business Administration (MBA), Marketing and international business
sharda university
20102 yrs2012
Bachelor of Engineering (BE), Electrical and Electronics Engineering
Maharshi Dayanand University
20064 yrs2010
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