Headline

Seasoned Performance Marketer | Formerly Contributed to STAGE, Unacademy, Classplus, Vedantu, AskIITians

About

Performance Marketing isn’t just about running ads—it’s about understanding consumer behavior, optimizing every touchpoint, and driving revenue at scale. With over 9 years in the industry, I have successfully built, scaled, and optimized digital marketing campaigns that have delivered high ROI, efficient customer acquisition, and sustainable business growth. What I Do? I specialize in Performance Marketing, Growth Marketing, and Full-Funnel Digital Strategy, helping brands maximize their marketing investments through data-driven, conversion-focused campaigns. My expertise spans across: - Meta & Google Ads – Full-funnel strategy covering prospecting, retargeting, and retention, optimized for CAC, ROAS, and LTV. - User Acquisition & Lead Generation – Proven experience in UAC, Demand Gen, and Google Search, driving high-intent traffic at scale. - Landing Page & Conversion Optimization – Deep understanding of A/B testing, CRO, and audience segmentation to improve lead-to-sale ratios. My Track Record E-commerce & D2C: - Scaled multiple brands through data-backed performance marketing strategies. - Optimized ad spend to increase ROAS by 3-5X across Meta and Google Ads. EdTech & Mobile Apps: - Led UAC & Google Ads campaigns for apps like Unacademy, Classplus, Vedantu etc improving CPI and retention metrics significantly. - Increased sign-ups by 35%+ while reducing CAC. Gaming & Subscription Businesses: - Boosted user engagement and retention through a mix of paid UA, lifecycle marketing, and creative experimentation. My Performance Marketing Philosophy I believe in precision marketing—where every campaign, bid strategy, and creative choice is optimized for maximum impact. Performance Marketing is not just about spending more; it’s about spending smarter, leveraging data, automation, and audience insights to drive results efficiently. I thrive on iterative testing, data-driven decision-making, and adapting to platform changes, ensuring brands stay ahead in a competitive digital landscape. What’s Next? Currently, I’m focused on helping businesses scale their performance marketing efforts, optimize for profitability, and unlock new growth channels. My goal is to lead high-performing teams, implement cutting-edge ad strategies, and continue driving measurable success at scale. Let’s connect if you’re looking for a Performance Marketing specialist who can turn budgets into growth and insights into impact.

Location

Noida

AI stack

anthropic apis

claude code

claude

codex

deepseek

gemini

Work experience

Director - Performance Marketing & Product Strategy at Quickads, Dec 2025 - Present · 11 mos, Singapore, Redefining Performance Marketing and Creative Production

Performance Marketing Head at STAGE, Nov 2024 - Dec 2025 · 1 yr 2 mos, Noida, Uttar Pradesh, India, Responsibilities Lead performance marketing across India, Middle East, and SEA, managing a ₹20Cr monthly budget. Build and manage a team of 9, driving acquisition, retention, and engagement strategies. Developed and implemented the complete MarTech ecosystem from scratch. Achievements: Scaled campaigns in 3 markets with double-digit MoM growth in active users. Improved marketing attribution accuracy by 40% through advanced tracking integrations.

Senior Manager - Performance Marketing at Unacademy, Jun 2023 - Sep 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Joining Unacademy in June 2023 as a Senior Manager of Performance Marketing, I stepped into a role that was more than just a job—it was a commitment to leveraging digital marketing to make education accessible to everyone. My main goal was to lead our team in crafting and executing data-driven campaigns across various digital channels to maximize ROI and genuinely engage our audience. The Challenge: The task was clear: optimize our digital outreach to effectively connect with Unacademy's diverse audience, ensuring our educational content was both seen and impactful. The Strategy: Our approach was straightforward yet powerful. We combined analytical rigor with creative flair, utilizing tools like Google Ads and programmatic advertising to target and captivate our audience. Personalization was key, ensuring our messages were relevant and resonant. The Execution: Embracing a culture of experimentation, my team and I launched a variety of campaigns, constantly iterating based on performance data. Our integrated strategy covered SEM, content marketing, and social media, aiming for a comprehensive digital presence. The Impact: The outcome was impressive. We saw a notable uplift in engagement, course enrollments, and a tangible contribution to Unacademy's mission of educational democratization. Achieving our ROI goals was just the start; we had made real progress in making learning accessible. The Learning: My experience at Unacademy has been incredibly enriching, blending performance marketing with a meaningful cause. It's a testament to the impact of strategic digital marketing and the importance of education. As I move forward, I'm equipped with valuable insights and the satisfaction of having contributed to something significant.

Senior Performance Marketing Manager at Classplus, Jan 2023 - Jun 2023 · 6 mos, As a senior performance marketing manager, I hold the responsibility of overseeing a team of five talented individuals. Our primary objective is to drive client acquisition, and we consistently deliver impressive results, accounting for 60% of the monthly acquisitions. One of our key achievements is maintaining a positive Return on Advertising Spend (ROAS) across all channels. Managing a monthly traffic volume of 500,000, we have successfully generated a substantial 70% of the inbound leads for our organisation. Our efforts in this area have significantly contributed to the growth and success of the business. Furthermore, we have implemented automated user journeys, resulting in a remarkable doubling of the lead to conversion ratio. By leveraging innovative technologies and strategies, we have optimised the customer experience and guided potential leads through a seamless and personalised journey, ultimately boosting the conversion rates. Through our dedication and expertise, my team and I have consistently delivered exceptional performance marketing outcomes, demonstrating our ability to achieve and exceed targets while enhancing the overall effectiveness of our marketing campaigns.

Performance Marketing Manager at Classplus, Aug 2021 - Jan 2023 · 1 yr 6 mos, Classplus is a mobile-based SaaS platform designed to help coaching centers, tuition classes, content creators, and private tutors transition their businesses online. The platform provides a comprehensive teaching app that streamlines content distribution, payments, communication, and online assessments. My experience at Classplus involves utilising this innovative platform. I am currently leading a team of four and focused on various marketing channels such as Facebook Ads, blogging, and product marketing. Additionally, I am improving our sales funnel and implementing marketing automation strategies. Here are some of my notable accomplishments: 1. In the past 18 months, I have significantly reduced the cost of acquiring a customer through Facebook Ads by up to 90%. 2. I successfully established the company's blog, published 800 articles, and boosted monthly organic traffic to 70,000. 3. I am actively working on multiple high-impact acquisition projects aimed at doubling the sales team's productivity.

Digital Marketing Manager at EWar Games, Mar 2020 - Jul 2021 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, Managed a monthly budget of 50 lac for user acquisition through channels such as Facebook Ads, Influencer Marketing, and Affiliate networks, resulting in the acquisition of 2 million users. Coordinated with 25 Affiliate partners, including Inmobi and Taboola, with a quarterly budget of 1Cr to acquire 500,000 users. Has a network of 80+ affiliate partners. Managed 25 omnichannel user journeys for engagement, doubling engagement within 2 months. Utilized a monthly budget of 15 lac for Facebook Ads, including App Install Campaigns, CPM campaigns, and retargeting campaigns. Successfully executed 150 influencer campaigns with a user acquisition cost of INR 12 and a monthly budget of 8 lac. Implemented user retention strategies, such as cashback offers, Rakeback schemes, onboarding journeys, and retargeting campaigns, resulting in a D7 retention increase from 10% to 15%. Analyzed user data for data-driven marketing and user insights using SQL and MoEngage. Calculated key performance indicators, such as CPR, CPD, GMV, Rake, etc. Handled all major social media platforms for branding. Led a team of 8 marketers and 4 designers.

Education

Bachelor of Technology (B.Tech), Electrical, Electronics and Communications Engineering, Dr. A.P.J. Abdul Kalam Technical University

Public links

github: https://github.com/thenish444