Headline

Product @ Snapmint | Prev @ Razorpay, Shadowfax | IIT Roorkee

About

👋 Hi, I’m Ansar, a Product Manager with 4+ years of experience building and scaling digital products. I currently work at Snapmint, where I focus on solving customer and business problems across growth, conversion, user experience, and product adoption. Previously at Razorpay, I worked across identity and onboarding, AI-led products, automation, experimentation, and business growth initiatives. I enjoy taking products from identifying a problem and understanding user needs to defining solutions, working with cross-functional teams, and measuring impact. My experience spans product discovery, 0–1 product development, growth, experimentation, UX, GTM, and data-driven decision-making. 🚀 Outside of work, I'm an avid biker and trekker, always looking for new adventures and challenges in the great outdoors.

Location

Bengaluru

AI stack

claude

gemini

Work experience

Product Manager at Snapmint, May 2025 - Present · 1 yr 5 mos, Bengaluru, • Driving product initiatives across user acquisition, conversion, growth, and user experience for Snapmint. • Enhanced the EMI checkout experience for a major OTA, 2X’ing daily new-user acquisition and driving ₹2.5 Cr in incremental GMV per month. • Led new-user onboarding and conversion initiatives, including CKYC OTP-based verification and WhatsApp re-engagement for KYC drop-offs. • Built and scaled product experiences through 0–1 development, UX improvements, experimentation, and close collaboration with Engineering, Design, Analytics, and business teams.

Product Analyst 2 at Razorpay, May 2023 - Apr 2025 · 2 yrs, • Worked across identity, onboarding, growth, AI-led products, and operational automation, partnering closely with Product, Engineering, Design, and Operations teams. • Led end-to-end development and GTM of a Lead Scoring Model, reducing calling efforts by 65% while driving ₹50L in GMV. • Designed and launched AI-driven product and automation initiatives, including a Business Model Identifier that increased user activation by 16% and an SOP adherence engine that reduced outbound support interactions by 20%. • Drove data-led product improvements through A/B testing and analytics, improving identity verification by 10%, subcategory selection by 30%, and reducing RCA turnaround time by 80%.

Product Analyst at Razorpay, Jun 2022 - Apr 2023 · 11 mos, PA - Acquisition and Activation

Analytics Intern at Razorpay, Mar 2022 - May 2022 · 3 mos, PA - Plugin and Checkout

Strategy and Growth at Shadowfax, Dec 2020 - Mar 2021 · 4 mos

Education

B.Tech., Indian Institute of Technology, Roorkee

Swanirbhar Incubation