Headline

Manager, Marketing Analytics@ American Express | Marketing, Brand Marketing

About

Our team at American Express thrives on data-driven marketing strategies, where my role as a Business Analyst allows us to tap into customer engagement through meticulous campaign measurement and A/B testing. With a Master of Business Administration from IIM Indore and an international stint at emlyon business school, my academic background enriches my professional endeavors. In leading performance optimization projects, we've fostered brand growth by leveraging my marketing and analytics expertise. This has not only enhanced reporting efficiency but has also empowered us to deliver actionable insights to drive digital marketing campaigns forward. My commitment to optimizing performance resonates through every project, aiming to elevate marketing effectiveness and brand value.

Location

Gurugram

AI stack

gemini

openai

Work experience

Manager at American Express, Jul 2026 - Present · 2 mos, Gurugram, Haryana, India

Senior Business Analyst at American Express, May 2025 - Jul 2026 · 1 yr 3 mos, Gurugram, Haryana, India, Centurion Award Winner

Business Analyst at American Express, Jun 2023 - May 2025 · 2 yrs, Gurugram, Haryana, India

Vertical Coordinator - Photography at IRIS - IIM Indore's Annual Fest, Mar 2022 - Feb 2023 · 1 yr

Senior Member | Placement Preparation Committee at Indian Institute of Management, Indore, Mar 2022 - Feb 2023 · 1 yr, Co-created knowledge repository of 13 sectors, 150+ organization profiles & consolidated industry updates Delivered & coordinated pre-placement knowledge sessions on the operations domain for 600+ students Coordinated with 300+ volunteers, 6 clubs to conduct 180+ mock GDs & 1500+ mock PIs for 1200+ students

Verified Listener at 7 Cups, Jan 2022 - Apr 2023 · 1 yr 4 mos, 7 Cups of Tea is an online emotional support service. Through a secure, anonymous bridging technology, the service connects those in need of emotional support with their network of Active Listeners, individuals from all walks of life who want to provide compassionate care. Connections to Listeners are private, one-on-one conversations initiated on demand.

Subject Matter Expert -Physics at Chegg India, Nov 2021 - Nov 2022 · 1 yr 1 mo

Junior Member - Photography at IRIS - IIM Indore's Annual Fest, Aug 2021 - Mar 2022 · 8 mos

Junior Member | Aperture | photography club at Indian Institute of Management, Indore, Aug 2021 - Mar 2022 · 8 mos, Created awareness about photography among photography enthusiasts through workshops and competitions Designed content and promoted the quarterly magazines covering photography technicalities and campus life

Education

Master of Business Administration - MBA, Indian Institute of Management, Indore

Master's degree, Exchange Student - Business Administration and Management, General, emlyon business school