Headline

Digital Marketing Leader | Performance Marketing, SEO & Growth Strategy | 15 Yrs | ₹2-3M+ Monthly Ad Spend (India) & SGD 10K (Singapore) | FinTech, Education, IT Services

About

I help businesses turn digital marketing spend into measurable growth. Over 15 years, I've built and scaled omni-channel marketing programs across FinTech, Financial Services, Education, IT Services, Automotive, Healthcare and Entertainment — managing multi-market paid media budgets (including SGD 10K/month for Singapore and ₹2-3M/month in India), leading teams of up to 6, and driving double- and triple-digit improvements in organic traffic, lead volume and cost efficiency. What I bring: • End-to-end ownership of SEO, SEM, paid social, and email/SMS automation programs • Agency and vendor management at scale, with a track record of optimizing ROAS and cost-per-lead • Hands-on martech expertise: Salesforce Marketing Cloud, Google Ads, GA4, SEMrush, Ahrefs, Mailchimp, Zapier • A playbook mindset — I document and systematize what works so teams can repeat it Currently leading digital marketing at Validus India Technology Services, where I own omni-channel campaign strategy end-to-end, including our Singapore market budget. Open to conversations about performance marketing leadership, growth strategy, and remote/APAC-facing roles. Feel free to connect or reach out at mohandigitalera@gmail.com.

Location

Bengaluru

AI stack

claude

meta

metaai

openai

ChatGPT

ChatGPT Images

Work experience

Digital Marketing Lead at Validus Group, Jan 2023 - Present · 3 yrs 10 mos, Bengaluru, Own end-to-end digital marketing strategy and execution for the business, including a dedicated paid media budget for the Singapore market. • Own end-to-end omni-channel campaigns spanning paid media, email marketing, landing pages and lead-nurture flows • Manage a monthly paid media budget of SGD 10K for the Singapore market, driving performance across paid search and paid social • Lead full-cycle email and marketing automation programs — build, A/B test, launch, optimize • Identify and activate first-, second- and third-party data to sharpen targeting and campaign performance • Evaluate and onboard new martech platforms, driving automation projects that improved efficiency • Author internal playbooks and marketing operations documentation for key product launches

Digital Marketing Team Lead at ANAND TECHVERCE, Aug 2018 - Dec 2022 · 4 yrs 5 mos, Chennai, Directed paid search strategy across a multi-client portfolio, managing a monthly paid media budget of ₹2–3M. • Managed budget across search, display, shopping, remarketing, social, email and SMS channels • Led a team of 6 across design, content and campaign execution • Drove new business growth from RFP response through pitch to client transition

Senior Digital Marketing Executive at MILLENNIUM RETECH VENTURES INDIA PRIVATE LIMITED, Mar 2016 - Jul 2018 · 2 yrs 5 mos, Tamil Nadu, India, Millennium group of companies in house project "JusTransact.com" - India's First E-commerce Portal for Complete POS Solutions. Planning Web, SEO/SEM, Email, Mobile marketing, Social media and Display advertising campaigns Measuring and reporting on the performance of all digital marketing campaigns Roles & Responsibilities: Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Utilising a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data Improving the user experience on the company’s website(Includes design, content and usability) Collecting and Evaluating customer feedback data Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them Organize Fun activities

SEO Expert at Regalix, Jan 2015 - Aug 2015 · 8 mos, Bengaluru Area, India, Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Sr SEO Analyst at Linkware Technologies Pvt Ltd, Oct 2013 - Oct 2014 · 1 yr 1 mo, Chennai Area, India, Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Research and administer social media tools in support of clients’ social media strategy Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals

Education

Bachelor of Technology (B.Tech.), Information Technology, Dr.N.N.C.E

High School, DMHSS