Headline

Design Lead - 0-1 Product Strategy · AI Products · Design Systems

About

I'm a Product Designer with 5 years building 0-1 products across AI, consumer, and B2B SaaS, currently the Founding Product Designer at hiRobin.ai, an AI voice assistant scaling toward 200K+ daily active users. At hiRobin, I own product, design, and brand end-to-end. When our onboarding conversion stalled, I dug into funnel data and user session recordings to trace the drop-off to OTP failures, even after the engineering team was confident that wasn't the issue and the evidence I brought back drove a provider migration that fixed it. Onboarding conversion has since gone from ~30% to ~80%, and D7 retention peaked at 74%. I'm now leading monetization design ahead of our Series A, and building out our design hiring and ops function as the team grows. Before hiRobin, I spent 3.5 years at Convin.ai, a B2B conversation intelligence platform, growing from Design Intern to Senior Product Designer while functioning as Design Lead, building and running a 5-person design team through Series A growth. I designed core AI systems (Agent Assist, Coaching, Rule Engine) and architected a no-code Rule Engine that helped land 2 major enterprise accounts and expanded QA audit coverage from 2% to 85%. I lean heavily on AI-native workflows, Claude Code, Cursor, and Figma, to move from ambiguous problems to shipped product fast, without losing craft. I've also mentored 200+ aspiring designers as a design educator, and I care a lot about building teams where people can do their best work.

Location

Bengaluru

AI stack

claude code

claude

cursor

gemini

Figma Make

Raycast AI

Work experience

Founding Product Designer at hiRobin, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India, First design hire at hiRobin, an AI voice assistant app, own product design, UX, and brand end-to-end. - Diagnosed a critical onboarding drop-off, tracing it to OTP failures using signup funnel data and user session recordings despite initial pushback from the engineering team; presented the evidence that drove a provider migration and fixed the failure - Partnered with the founder to rebuild the onboarding experience end-to-end (platform-specific flows for iOS/Android), lifting conversion from ~30-40% to ~80% and driving D7 retention from 23% to a peak of 74% - Grew DAU from ~15-20 to 160K+ today (out of 800K+ signups from 1M+ downloads) through onboarding fixes, a home page redesign, launching outbound calling, and voice-quality/latency improvements - Now optimizing model costs through a two-tier model strategy (standard vs. premium) to sustain growth toward 200K+ DAU by mid-September - Own monetization design end-to-end ahead of Series A, partnering with founders on pricing/packaging strategy and testing paywall conversion, tier packaging, and feature-level monetization across the 160K+ active user cohort - Leading design hiring (screening through final-round interviews) and building hiRobin's design ops process from the ground up as the team scales

Senior Product Designer at Convin, May 2025 - Dec 2025 · 8 mos, Bengaluru, Karnataka, India, Led design for Convin's AI Agent ecosystem (Auto QA, Coaching, Live Assist), managing a team of 5 designers and partnering directly with the C-suite on product vision and experience strategy. - Built and led a team of 5 designers (2 Product Designers, 2 Visual Designers, 1 Intern) through Series A growth, owned hiring end-to-end and built a full design ops process, including mentorship and learning plans for reports - Introduced structured design reviews, documentation standards, and design QA workflows, cutting design-to-dev iteration cycles by 30% - Partnered with a dedicated designer to refine Convin's AI-built component library into a full design system, improving consistency and speeding up handoffs across interlinked products

Product Designer II at Convin, May 2024 - Apr 2025 · 1 yr, Bengaluru, Karnataka, India, Owned complex, system-level design across Rule Engine (no-code Auto QA builder) and Account Insights. - Designed and launched the Rule Engine, turning a developer-dependent process into a self-serve configuration platform, helped land 2 major enterprise accounts, expanded QA audit coverage from 2% to 85%, cut resolution times by 30%, and shortened enterprise onboarding from months to 3-4 weeks - Collaborated with backend teams to translate complex logic parsing into intuitive drag-and-drop UX, enabling non-technical QA teams to create and manage rules independently - Used AI tools to rapidly build Convin's initial component library, improving visual consistency and speeding up design handoffs across multiple interlinked products

Product Design Educator at School of Accelerated Learning, Nov 2022 - Dec 2024 · 2 yrs 2 mos, Mumbai, Maharashtra, India, Mentored 200+ aspiring UX/UI designers on portfolio building, design fundamentals, and interview readiness, guiding students through real-world case studies as they broke into the design field.

Product Designer I at Convin, May 2022 - Apr 2024 · 2 yrs, Bengaluru, Karnataka, India, Designed and optimized key modules across Convin's Conversational Intelligence Platform. - Led a UX overhaul of the platform, contributing to a 3x performance boost and smoother integration of modules like Customer Intelligence, Rule Engine, and Coaching - Designed and launched Live Agent Assist, real-time guidance through proactive alerts, dynamic call scripts, and emotion detection, improving agent performance for enterprise clients

Freelance Designer at Self-Employed, Dec 2021 - Nov 2023 · 2 yrs, Remote, Delivered brand identity, digital, and web design work for small businesses, including a full rebrand for a restaurant client and a website overhaul that lifted online reservations by 20%.

Professional development at Career Break, Sep 2021 - Nov 2021 · 3 mos, Well, Career transition ain't a piece of cake. Feeling burnt out, I sought comfort in the serene hill stations of South India (Kodaikanal, Ooty, Munnar & few more hidden gems). After my journey, I found clarity and a new direction. I tried out some coding and realized my true passion lay in UX/UI & Product Design—a revelation that sparked a fire within me. With dedicated online courses and the invaluable guidance of a mentor, I've honed my skills and am now equipped to create impactful user experiences. This journey has strengthened my love for design and set me on an exciting path of creativity and innovation.

Education

Course Work, Animation, The Art Institute of California-Sacramento

High School Diploma, Commerce and Computer Science, St. Patrick's Anglo-Indian Higher Secondary School

Public links

github: https://github.com/foreignerfromjupiter

foreignerfromjupiter.com: https://foreignerfromjupiter.com/

medium: https://medium.com/@ashikfromjupiter