Headline

Helping Shopify brands to increase revenue through CRO, experimentation | eCommerce | User-Centric Design | UX | Usability | Headless

About

Hello, Shafeeq is an engineer-turned Product Designer, now helping e-commerce and DTC brands build high-converting, custom Shopify stores. I leverage 10+ years of UX design and a research-informed approach to solve conversion problems and turn traffic into sales in digital products and stores. I work with founders and product teams at the intersection of design, psychology, and data. My strength is in creating CRO-backed layouts and fast, mobile-first Shopify experiences that don't just look good—they perform. Over the years, I've worked across SaaS, e-commerce, logistics, fitness, media, and sports, leading design efforts across MENA, with strong exposure to cross-cultural product thinking. My hands-on approach is business-aligned, focusing on what truly improves the user journey and boosts conversion rates—from onboarding to retention. Strengths: • Shopify UX & CRO Strategy • Conversion-Focused Design & Prototyping • A/B Testing & Data-Informed Iteration • Fast, Mobile-First Development & Automations • UX Copywriting for Conversions • Design Thinking & User Research • Micro-Interaction Design for Engagement • E-commerce / Product Strategy I'm actively exploring collaborations with e-commerce brands and agencies where I can apply strategic design to drive measurable growth. Let's connect to discuss your conversion goals!

Location

Bangalore Urban

AI stack

claude code

claude

codex

cursor

meta

obsidian

Work experience

Building at Hawklist, May 2026 - Present · 6 mos

Growth Product Manager at Full-time, Jul 2024 - Present · 2 yrs 4 mos, Leading conversion rate optimization and eCommerce growth at Convfetti, building a dedicated CRO practice into a broader growth studio. My role is to bridge business objectives, technical feasibility, and user needs to deliver measurable impact across platforms. CRO & Conversion Strategy: Identifying conversion barriers and developing data-driven hypotheses to improve customer journeys and purchase completion. Growth & Experimentation: Translating analytics, customer insights, and behavioral data into prioritized experiments that drive measurable business impact. Product & UX: Connecting product strategy, UX design, and commercial objectives to improve customer experience and eCommerce performance. Practice Building: Establishing repeatable CRO processes, frameworks, and systems to scale delivery and build a high-impact growth team.

Product Design Engineer at Luetone, Jun 2025 - Sep 2026 · 1 yr 4 mos, Worked across product design, front-end development and digital experiences, including event kiosks, RPA workflows journey mapping and web products - connecting user experience with business and product goals. Project highlight: -Digital Sharjah - GITEX: Designed and developed interactive experiences for a unified UAE digital portal, including user journeys, UI, interactive kiosk experiences and functional front-end prototypes. Key contributions: -End-to-end product design - user flows, wireframes, prototypes and Interactive Design -React / Next.js development for rapid prototyping, validation and production experiences on multiple screens -UX & CRO through user research, behavioural insights and experimentation -RPA / process design - mapping user journeys and translating workflows into digital experiences -Collaborated with product managers, engineers and stakeholders from concept to implementation -Connected business objectives, product strategy and user experience through design and technical execution

Product Designer at Nordstone, Jul 2023 - Jun 2024 · 1 yr, Remote, -ScoreAi - designed ai agent platform with streamlined user flows and conversion-focused UX, agentic experience

Senior Brand Designer, Marketing at What's Goin On Qatar, Nov 2022 - Jun 2023 · 8 mos, Doha, Qatar, Worked closely with Abood (the best boss I ever worked with), Creator and CEO of What's Going On Qatar, where I learned about marketing. Kudos to the WGO Team! Small but the best teams! Nothing really matters if people don't see what you do. Duty involved: Creative storytelling, content creation, and enjoying good food. Project highlight: FIFA 2022 Qatar activations Distribution: (instagram.com/wgoqatar)

Education

Bachelor of Technology (B.Tech.), Information Technology, Anna University Chennai

Student, Startup School Online

Public links

github: https://github.com/pkshefi

medium: https://medium.com/@pkshefi

dribbble.com: https://dribbble.com/pkmosh

mosh.fyi: https://mosh.fyi/