Headline

Performance Marketing Specialist | Paid Media, Email Marketing, SEO & Full-funnel campaign execution

About

I am a digital marketing specialist who works across paid media, email automation, SEO, and e-commerce, building connected systems that do not just run but compound over time. I get genuinely absorbed in figuring out why a campaign works or does not. Not just pulling numbers, but tracing the logic back through the funnel until the answer becomes obvious. That curiosity is what separates campaigns that perform from ones that just exist. At Luminous Face Yoga, I was running the entire digital side, which meant every decision was mine to make and own. That kind of accountability sharpens you quickly. I learned to move fast without being sloppy, to test without losing sight of the strategy, and to treat every result as a question worth asking again. Email flows hitting 3x peer benchmarks and paid social CTRs well above industry average were not accidents, they were the output of that approach. I hold an MSc in Digital Marketing from Northumbria University and am based in Dubai, open to performance marketing, e-commerce, and digital marketing roles across the UAE.

Location

Bengaluru

AI stack

claude code

claude

mcp

ChatGPT

Vercel AI SDK

Zapier

Work experience

Marketing Executive at Luminous Face Yoga, Jan 2026 - Present · 10 mos, • Took full ownership of the digital ecosystem - paid social, email automation, website content, social media, and performance reporting as a single integrated function. • Built Meta pixel infrastructure with 5 custom conversion events, enabling accurate attribution and audience-based retargeting. • Designed Klaviyo email flows achieving 13.3% click rate (3.2x benchmark) and 23.2% CTR (2.4x benchmark) through structured A/B testing. • Managed paid social campaigns delivering 6.86% blended CTR vs.1-2% industry average at £0.50 cost per lead. • Maintained website content accuracy; monitored spend and reported KPIs monthly to the founder via dashboards. • Coordinated influencer event activations, logistics, communication, and budget tracking.

Digital Marketing Specialist at Luminous Face Yoga, May 2025 - Jul 2026 · 1 yr 3 mos, London Area, United Kingdom, - Supported planning and execution of digital marketing campaigns across paid media, email, and e-commerce - Managed website and e-commerce updates to support conversion and customer experience - Built and maintained email automation workflows to support customer engagement - Assisted with Meta ad campaign coordination, optimization insights, and reporting - Managing CMS, copy and landing page optimization for ad retargeting - Advised on marketing tools, workflows, and technical improvements to support scalability

Digital Marketing Specialist at The Captain AI, Jan 2024 - Feb 2026 · 2 yrs 2 mos, London Area, United Kingdom, In my role as a Digital Marketing Specialist at The Captain AI, I was responsible for web developing and implementing comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement. I managed content creation, SEO, social media marketing, email marketing, analytics, and website optimization to position The Captain AI in the AI industry.

Head Waiter at POLPO Ltd, May 2023 - Feb 2026 · 2 yrs 10 mos, London Area, United Kingdom

Assistant Manager at Fuji Japanese Restaurant, Oct 2022 - Oct 2023 · 1 yr 1 mo, London, England, United Kingdom, Joined as a front-of-house staff, gained various experience in managing orders and customer service. Successfully managed the social media handles to bring in more Return on Investment and profile reach. In addition to that, implemented E-mail marketing strategies to existing customers regarding the ongoing campaign.

Customer Service Representative at Alorica, Oct 2021 - Jun 2022 · 9 mos, Bangalore Urban, Energetic and people oriented accounting student with 1 year experience in payment operations, administering customer transactions while providing excellent service to customers.

Education

Master's degree, Digital Communication and Media/Multimedia, Northumbria University

Bachelor of Commerce - BCom, Finance, General, St. Aloysius (Deemed to be University)