Mohammed Muazz Zuberi

3+ years of work experience

Mar 20242 y 6 moPresent

Hybrid

• Worked on improving the payment success rate from 95.4% to 99.1% in 8 months, reducing failure volume by 300k transactions through preemptive blocking by implementing a Killswitch and Business Decline Engine. Also partnered with RBI, NPCI, 10+ Banks, PSPs and Merchants to ensure compliance, streamline payment flows, and improve transaction success for 10M+ active users. • Formalized high-fidelity interactive Ul prototypes, suggested technical architecture, to revamp the payment experience on the app. • Drove $8.4M + annual revenue growth and lifted contribution margin from 1.1 to 1.7 by leading categories like Phone Recharges, App Customisations, and the internal app currency FamCash through experimentation, data analysis, targeted cohorting. • Managed end to end integration, from pricing negotiations to implementation, with third party applications for analytics and engagement

May 202310 moMar 2024

On-site

• Led in-app marketing campaigns in collaboration with brands, contributing 16% of the company’s total revenue. • Spearheaded a school partnership program, successfully integrating the FamCard into 60+ school campuses across India. • Designed and implemented automated workflows for product marketing, engaging 3.9M+ users through push notifications, WhatsApp campaigns, and app activation strategies (CTR: Max 25%, Avg. 15%).