Headline

Category Management & Marketplace Operations @ NoBroker | Ex-Urban Company, ReadyAssist | 0→1 Scaling, Pan-India Supply Chains & P&L | Quick Commerce & Services

About

Results-driven Category Management & Marketplace Operations Leader with 9+ years of cross-functional experience, including 5+ years scaling on-demand service marketplaces across industry leaders (NoBroker, Urban Company, ReadyAssist). Demonstrated success in launching categories from 0 to scale, managing multi-city P&L, designing Minimum Guarantee (MG) frameworks, and leading large operational teams (6+ regional managers, 2,500+ service partners). Proven track record of driving 30%+ MoM category growth, cutting operating costs by 15%, improving partner retention by 22%, and maintaining customer NPS >65%. Expert at bridging Product, Technology, and Ground Operations to drive digital transformation. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🚀 CAREER HIGHLIGHTS: • 0→1 Category Scaling: Steered multi-category PAN-India P&L at NoBroker, achieving 30%+ MoM growth and scaling Salon services to operational breakeven within 90 days. • Multi-City GTM Expansion: Led rapid category launches across Tier-1 metros (Bangalore, Mumbai, Delhi-NCR, Hyderabad, Pune, Chennai) for NoBroker and Urban Company. • Supply Architecture & MG Models: Designed data-driven Minimum Guarantee (MG) structures and partner loyalty programs, increasing partner retention by 22% and ensuring 95%+ peak fulfillment. • Digital Transformation: Scaled mobile app adoption among blue-collar gig workers from 20% to 92% (ReadyAssist Rising Star Award). • Technical Workforce Academy: Built training programs certifying 2,000+ mechanics in EV servicing, telematics, and fitments. • Peak Season Surge Management: Mobilized and onboarded 1,200+ HVAC technicians at Urban Company, maintaining customer NPS >65% during peak summer surges. • Operational Cost Reduction: Engineered 15% OPEX reduction through vendor renegotiations and spare-parts route optimization. 🎯 CORE COMPETENCIES & KEYWORDS: • Category & P&L: 0→1 Category Launch, Go-to-Market (GTM) Strategy, Multi-City Expansion, Pricing Strategy & SKU Rationalization, Unit Economics (Contribution Margin, CAC, LTV), Demand-Supply Forecasting. • Marketplace & SCM Operations: Blue-Collar Gig Workforce Management, Partner Lifecycle (Acquisition, Onboarding, Training, Retention), Supply SLA Governance, Fill Rate & Order Fulfillment, Route Optimization. • Process & SOP: Standard Operating Procedures (SOP), Minimum Guarantee (MG) Modeling, Partner Loyalty & Incentive Frameworks, Vendor Negotiation, Cost Reduction, Process Automation. • Quality & Analytics: Customer NPS (>65%), QA Audits, Root Cause Analysis (RCA), KPI Dashboards, Metabase, Power BI, Advanced Excel.

Location

Bengaluru

AI stack

antigravity

openai

Work experience

Category Manager at NoBroker.com, Feb 2024 - Present · 2 yrs 9 mos, Bengaluru, Overseeing PAN-India category P&L, supply operations, and service quality across 4 home service verticals (Salon, Plumbing, Electrical, Carpentry) across Tier-1 metropolitan markets (Bangalore, Mumbai, Delhi-NCR, Hyderabad, Pune, Chennai). Key Accomplishments: • Multi-Category Leadership: Direct end-to-end category operations across Tier-1 metros. • Accelerated Growth: Drove 30%+ month-on-month (MoM) revenue & order volume growth by identifying supply deficit clusters, optimizing partner service radiuses, and restructuring dispatch algorithms. • 0→1 Geographic Expansion: Led the multi-city launch of the Salon vertical in Bangalore, Hyderabad, and Pune; established initial supply pipelines, onboarded certified beauticians, and reached operational breakeven within 90 days. • Partner Retention & Loyalty Design: Architected and launched PAN-India Supply Loyalty Programs, incorporating micro-financing partnerships, milestone incentives, and tiered benefits, increasing partner retention by 22%. • SOP & Quality Architecture: Authored and implemented standardized end-to-end SOPs covering Partner Training, Technical Skill Auditing, Ground Operations, and Escalation Management, reducing resolution turnaround time by 35%.

Zonal Manager at ReadyAssist - 24/7 Vehicle Care Company, Jun 2023 - Jan 2024 · 8 mos, On-site, Directed multi-state P&L, field operations, and roadside assistance delivery across South India. Key Accomplishments: • Multi-Region Team Leadership: Managed and mentored 6 Regional Managers overseeing 50+ ground field supervisors and a network of 1,000+ automotive mechanics, exceeding regional SLA targets by 18%. • Procurement & Cost Optimization: Engineered a 15% reduction in operational and procurement expenditure through strategic vendor renegotiations, consolidated spare parts purchasing, and route optimization. • Portfolio Diversification: Launched and integrated 20+ new automotive repair and maintenance service SKUs, expanding the addressable customer base and boosting repeat booking frequency. • Workforce Upskilling & EV Readiness: Designed and operationalized a structured technical training academy, successfully training and certifying 2,000+ mechanics in Electric Vehicle (EV) maintenance and telematics fitment. • Warehousing & Logistics: Supervised regional warehousing hubs, spare parts distribution networks, and inventory velocity metrics, reducing parts fulfillment lead time to field units by 28%.

Supply Chain Lead at ReadyAssist - 24/7 Vehicle Care Company, Jan 2022 - Jun 2023 · 1 yr 6 mos, Bengaluru, Built greenfield aggregator marketplace operations, supply onboarding pipelines, and digital adoption. Key Accomplishments: • 0→1 City Launch: Established Bangalore 24/7 on-demand auto-assistance operations from scratch using an aggregator model; built partner acquisition funnel, onboarding 300+ mechanics within the first 60 days. • Turnaround via MG Model: Architected the operational re-launch of Bangalore under a data-driven Minimum Guarantee (MG) model, eliminating supply churn during non-peak hours and ensuring 95%+ service fulfillment during peak emergency windows. • Digital Transformation & Product Alignment: Championed mobile app adoption among blue-collar mechanics, scaling active usage from 20% to 92% through collaborative UX simplifications with Product teams; awarded the 'Rising Star Award'. • National Operating Playbook: Authored corporate Partner Onboarding, Verification & Quality Playbook, which was codified and adopted as the nationwide standard operating protocol across all ReadyAssist PAN-India locations. • Pricing & Unit Economics: Formulated dynamic tier-based service pricing and bundle configurations, increasing partner take-home earnings while safeguarding marketplace gross margins.

Category Manager at Urban Company, Sep 2020 - Mar 2022 · 1 yr 7 mos, Hyderabad, Managed hyper-growth on-demand service categories with strict focus on partner earnings and customer NPS. Key Accomplishments: • Category Scaling (Salon & Nails): Launched and scaled the Salon & Nails category across Bangalore, Hyderabad, and Pune; established robust partner recruitment pipelines, standardized hygiene kits, and enforced strict service quality protocols. • Partner Retention & Equipment Financing (Cleaning): Retained 120+ high-performing service partners within 2 weeks during operational restructuring via earnings stabilization plans; drove partner adoption of specialized machinery. • Capacity Planning & Seasonal Surge (Appliances / AC): Recruited, vetted, and onboarded 1,200 HVAC technicians; developed predictive capacity and inventory models to capture 100% of peak summer demand surges without service outages. • Customer Experience & NPS Excellence: Sustained an industry-benchmark Customer NPS >65% through quality audit mechanisms, real-time feedback loops, and structured retraining interventions. • Awards & Recognition: Honored with both the 'Trailblazer' and 'Heavy Lifter' internal awards for exceptional execution agility, cross-functional impact, and operational leadership.

Account Manager at ARSquare Tech LLC, Feb 2019 - Mar 2020 · 1 yr 2 mos

Recruiter-Talent Acquisition at TRUGlobal, Oct 2017 - Jan 2019 · 1 yr 4 mos, Bengaluru Area, India

Education

B.Com, Business/Commerce, General, SVN University