Headline

Business Development Associate | MBA (Marketing) | SEO, AI & Enterprise Growth Strategy

About

I am building my career at the intersection of Performance Marketing, Growth Strategy, and AI-driven marketing systems. My focus is on designing marketing strategies that are measurable, scalable, and tied directly to business outcomes. Instead of treating marketing as brand exposure alone, I approach it as a data-driven growth engine, where campaigns are optimized around core performance metrics such as CTR, CPC, CVR, and ROAS. During my MBA in Marketing, I worked on several performance-focused projects that strengthened my ability to design structured growth strategies: • Uber x ICC Integrated Campaign — Designed a multi-channel acquisition strategy with defined funnel stages and KPI tracking. • Amazon Digital Marketing Growth Plan — Built a growth framework incorporating segmentation, retention strategy, and performance dashboards. • DukaanBill SaaS Growth Model — Developed a freemium pricing strategy, revenue projections, and scalable customer acquisition framework. Beyond academic projects, I actively explore how AI is transforming marketing workflows and growth systems. My current areas of focus include: • AI-assisted campaign ideation and marketing strategy • AI-driven content and creative generation • AI video generation for marketing assets and social media • AI workflow automation for marketing operations • Retrieval-Augmented Generation (RAG) agents for research, knowledge systems, and productivity Alongside marketing, I enjoy building and experimenting with digital products. I have developed projects such as BillFlow, a SaaS billing platform for Indian SMBs, taking it from concept to live deployment using AI-assisted development tools. I also built a Retrieval-Augmented Generation (RAG) agent integrated into my portfolio website, designed to act as a “portfolio twin.” The agent is trained on my projects, case studies, and background, allowing visitors to ask questions and receive contextual answers about my work, skills, and product thinking in real time. This project demonstrates my interest in combining AI systems, product thinking, and marketing technology to create more interactive and intelligent digital experiences. Currently strengthening hands-on expertise in Google Ads, Meta Ads, and GA4 while exploring how AI and automation can accelerate modern growth marketing. I am open to entry-level roles in Performance Marketing, Growth Marketing, and AI-enabled marketing operations, where I can apply analytical thinking, product mindset, and experimentation-driven growth strategies.

Location

Bengaluru

AI stack

aistudio

antigravity

claude code

claude

codex

gemini

Work experience

BDA - Product Marketing and Business Analyst at LeadIcon Technologies Pvt Ltd, Mar 2026 - Present · 8 mo, Hebbal Kempapura, Bengaluru

CRM and Marketing Co-ordinator at Renuka Automotive, May 2024 - May 2025 · 1 yr 1 mo, Vijayapura, > Managed customer data and sales tracking using SAP CRM to improve reporting visibility. > Assisted in executing regional marketing campaigns across multiple districts. > Monitored sales performance metrics and supported campaign coordination. > Generated periodic reports to track revenue performance and customer engagement. > Collaborated with sales teams to align marketing efforts with business targets.

Digital Marketing Intern at REDISO, Nov 2022 - Jan 2023 · 3 mos, Karnataka, India, > Supported content publishing and basic website updates. > Assisted in social media campaign coordination and outreach activities. > Conducted market research to identify audience segments and engagement opportunities. > Contributed to campaign tracking and basic performance reporting.

Education

Master of Business Administration, Marketing, Golden Gate University

Bachelor of Business Administration - BBA, Business Administration and Management, General, BLDE A. S. Patil College of Commerce

Public links

umarnaqvi-portfolio.vercel.app: https://umarnaqvi-portfolio.vercel.app/

github: https://github.com/Umar-Naqvi