Headline

Marketing and MarTech Consultant | M.Sc. Marketing @Nottingham Trent University | Strategy & Advisory | Go-To-Market Strategy | Demand Generation | AI Automation | RevOps & MarTech

About

Marketing and MarTech Consultant with over 𝟑+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐆𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 (𝐆𝐓𝐌) 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐝𝐞𝐦𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭-𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐀𝐁𝐌) for global enterprise technology brands, including Google, Amazon, Microsoft, Palo Alto, Lenovo, Dell, HP, Vodafone and Tata. Delivered across 𝐈𝐧𝐝𝐢𝐚, 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦, 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐒𝐭𝐚𝐭𝐞𝐬, 𝐒𝐨𝐮𝐭𝐡-𝐄𝐚𝐬𝐭 𝐀𝐬𝐢𝐚, and 𝐀𝐏𝐀𝐂 𝐢𝐧 𝐁𝐅𝐒𝐈, 𝐅𝐢𝐧𝐓𝐞𝐜𝐡, 𝐇𝐞𝐚𝐥𝐭𝐡𝐓𝐞𝐜𝐡, 𝐈𝐓, and 𝐒𝐚𝐚𝐒. 𝐌.𝐒𝐜. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 from 𝐍𝐨𝐭𝐭𝐢𝐧𝐠𝐡𝐚𝐦 𝐓𝐫𝐞𝐧𝐭 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 (𝐇𝐢𝐠𝐡 𝐂𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧) focused on 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡, and 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠. Operating model: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Go-to-market (GTM) strategy, ideal customer profile (ICP) and persona development, market sizing (TAM-SAM-SOM), competitive analysis (SWOT, PESTLE), positioning, and GTM playbook design. 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Account-based marketing (ABM), paid media across Meta, LinkedIn, and Google Ads, intent-led targeting, lead scoring, lifecycle marketing, search engine optimisation (SEO), and conversion rate optimisation (CRO). 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐬: P&L ownership, unit economics modelling (CAC, LTV, payback period), multi-touch attribution, marketing budget allocation, and ROI accountability. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: CRM strategy (Salesforce, HubSpot, Eloqua), marketing operations, data governance, attribution modelling, marketing analytics, and pipeline reporting through Power BI, SQL, and GA4. 𝐀𝐈 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Workflow automation through n8n, large language models (LLMs) for account intelligence and outreach personalisation, AI-powered ABM engines combining intent platforms (Apollo, Lusha, ZoomInfo, 6sense, Demandbase, HG Insights) with automated outbound (SendGrid, Smartlead, Dripify), and production AI voice agents for outbound demand generation. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: RACI-governed stakeholder management, hybrid execution combining phased GTM roadmaps with sprint-based campaign optimisation, and monthly QBR reporting cadence. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭: 𝐒𝐚𝐞𝐝𝐦𝐢𝐫𝐚𝐧𝟒𝟑@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦

Location

New Delhi

AI stack

cursor

opencode

Work experience

Senior Specialist - GTM & AI at Denave, Mar 2026 - Present · 6 mos, I work as a Senior Specialist - GTM & AI for enterprise technology clients at Denave, owning strategy design, AI-led automation, commercial outcomes, and delivery governance from pitch through quarterly business review. 𝐊𝐞𝐲 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬: - Designed the strategic framework for an AI-powered ABM engine across 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟓𝟎𝟎 tech clients — defined ICP, account tiering, and intent-signal scoring. Architected on n8n with Apollo, Lusha, ZoomInfo, 6sense, Demandbase, HG Insights + LLMs for account intelligence, and outbound via SendGrid, Smartlead, Dripify — 𝐬𝐚𝐯𝐢𝐧𝐠 𝐫𝐞𝐩𝐬 ~𝟐𝟓 𝐡𝐫𝐬/𝐰𝐞𝐞𝐤, 𝐥𝐢𝐟𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐫𝐚𝐭𝐞 𝟓𝟎%, 𝟓𝟎–𝟔𝟎% 𝐁𝐀𝐍𝐓-𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧. - Built the strategic business case for replacing manual outbound at Amazon Business India with AI — unit-economics modelling ($0.32/min human vs $0.04/min bot), three-month payback, and a $𝟗𝟎𝐊 𝐚𝐧𝐧𝐮𝐚𝐥 𝐎𝐏𝐄𝐗 𝐬𝐚𝐯𝐢𝐧𝐠 thesis that secured executive sponsorship. - Architected the AI voice agent system — defined the RAG knowledge layer logic, number-rotation strategy to bypass spam-flagging, and lead-routing decision tree. Call 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐫𝐚𝐭𝐞 𝟒𝟎 → 𝟕𝟎% and 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐨𝐩𝐬 team size 𝟑𝟓 → 𝟓 𝐅𝐓𝐄𝐬. - Led the end-to-end GTM strategy for Google's B2B Pixel India launch — ICP definition, tier-based account prioritisation, and channel architecture across paid media and ABM. 𝟒𝟖% 𝐌𝐐𝐋-𝐭𝐨-𝐒𝐐𝐋 𝐯𝐬 𝟕–𝟏𝟎% 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 and $𝟖𝐌 𝐢𝐧 𝐚𝐜𝐜𝐞𝐩𝐭𝐞𝐝 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞. - Own end-to-end client engagement — discovery, pitch development, commercial proposals, GTM roadmap design, multi-channel execution oversight, and QBR reporting with client marketing, sales, and RevOps leadership.

Specialist - GTM & AI at Denave, Jul 2024 - Feb 2026 · 1 yr 8 mos, Noida, Uttar Pradesh, India, I worked as a Specialist - GTM & AI at Denave, leading strategy and execution across global B2B Tech Firms — running paid media, ABM, and analytics for enterprise technology clients, and architecting the data infrastructure connecting marketing spend to revenue outcomes. Recognised with the 𝐐𝐮𝐚𝐫𝐭𝐞𝐫𝐥𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐫'𝐬 𝐀𝐰𝐚𝐫𝐝 for consistent commercial delivery, and 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐭𝐨 𝐒𝐞𝐧𝐢𝐨𝐫 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 - 𝐆𝐓𝐌 & 𝐀𝐈 in March 2026. 𝐊𝐞𝐲 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬: - Designed and owned the annual paid media P&L for Tata Tele Services across Meta Ads, LinkedIn Pixel, and AI-automated ABM. Built the funnel, multi-touch attribution model, and channel budget reallocation framework, optimised on fortnightly sprints with monthly QBRs. Sustained 𝟏𝟐–𝟏𝟓% 𝐌𝐐𝐋-𝐭𝐨-𝐒𝐐𝐋 and 𝟕× 𝐑𝐎𝐀𝐒 over 18 months, cut 𝐒𝐐𝐋-𝐂𝐀𝐂 𝐛𝐲 𝟔𝟒%, and contributed ~$𝟒𝟎𝟎 𝐊 𝐢𝐧 𝐚𝐧𝐧𝐮𝐚𝐥𝐢𝐬𝐞𝐝 𝐜𝐥𝐨𝐬𝐮𝐫𝐞𝐬. - Built the intent-led acquisition strategy for Amazon Business India, defining buyer-intent scoring, stage-to-format mapping, and lead-quality thresholds across Google, Meta, and LinkedIn Ads with Adform pixel filtration and GA4 attribution. 𝐃𝐨𝐮𝐛𝐥𝐞𝐝 𝐝𝐚𝐢𝐥𝐲 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧𝐬 (𝟓% → 𝟏𝟎%), 𝐥𝐢𝐟𝐭𝐞𝐝 𝐟𝐢𝐫𝐬𝐭-𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐂𝐕𝐑 𝟐% → 𝟗%, and 𝐠𝐫𝐞𝐰 𝐀𝐎𝐕 𝟏𝟎×. - Architected distinct SMB and enterprise GTM playbooks for Lenovo, Dell and HP across India, Malaysia, Singapore, and Thailand — defining ICP, ABM account selection, and market-specific channel mix with RACI-governed stakeholder management. Generated ~$𝟓𝐌 𝐢𝐧 𝐚𝐜𝐜𝐞𝐩𝐭𝐞𝐝 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 with 𝟏𝟐% 𝐌𝐐𝐋-𝐭𝐨-𝐒𝐐𝐋 𝐟𝐨𝐫 𝐒𝐌𝐁𝐬 and 𝟒𝟎% 𝐌𝐐𝐋-𝐭𝐨-𝐒𝐐𝐋 𝐟𝐨𝐫 𝟓𝟎𝟎+ 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬. - Led the global marketing data strategy, defining the data model, governance framework, and reporting. Built 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 𝐚𝐧𝐝 𝐒𝐐𝐋 dashboards that 𝐜𝐮𝐭 𝐦𝐚𝐧𝐮𝐚𝐥 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭 𝐛𝐲 𝟔𝟎%.

Marketing Communications Executive at IN PHASE INTERNATIONAL LIMITED, Jun 2023 - Apr 2024 · 11 mos, Nottingham, England, United Kingdom, I worked as Marketing Communication Executive at InPhase International Ltd, owning strategy, P&L, and execution across Paid Media, Search Engine Optimisation (SEO), Lifecycle Marketing, and Marketing Analytics for four D2C consumer electronics brands on Shopify, eBay, and Amazon UK. 𝐊𝐞𝐲 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬: - Executed growth and channel strategy across four D2C consumer electronics brands. Set portfolio priorities, channel mix across Shopify, eBay, and Amazon UK, and a seasonal campaign calendar aligned to UK retail cycles. Sustained 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐟 £𝟕𝟎 𝐭𝐨 £𝟖𝟎𝐊 and ~£𝟗𝟎𝟎𝐊 𝐢𝐧 𝐚𝐧𝐧𝐮𝐚𝐥 𝐬𝐚𝐥𝐞𝐬. - Crafted the SEO and CRO strategy for four D2C brands. Ran competitor SERP-gap analysis on Ahrefs and SEMrush, prioritised technical fixes via Google Search Console, and used Hotjar heat maps and session recordings to A/B test landing-page layouts, product-page CTAs, and checkout paths. Grew 𝐓𝐨𝐩-𝟑 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐚𝐧𝐤𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 𝟑𝟐 𝐭𝐨 𝟏𝟓𝟑, 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐜𝐥𝐢𝐜𝐤𝐬 𝐟𝐫𝐨𝐦 𝟐𝟕.𝟖𝐊 𝐭𝐨 𝟒𝟒.𝟒𝐊, and lifted 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐛𝐲 ~𝟐𝟎%. - Orchestrated the Magento to Shopify migration as a phased waterfall project with a formal risk-mitigation plan. Used server-side GA4 tracking, BigQuery ETL pipeline, and 301 redirect mapping. 𝐏𝐫𝐞𝐬𝐞𝐫𝐯𝐞𝐝 𝟏𝟎𝟎% 𝐨𝐟 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 with zero ranking loss on high-converting pages. - Devised the newsletter acquisition and lifecycle strategy. A/B tested subject lines and send timing to refine open and click-through performance. 𝐒𝐜𝐚𝐥𝐞𝐝 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬 𝐟𝐫𝐨𝐦 𝟏𝟎𝟎𝐊 𝐭𝐨 𝟐𝟎𝟎𝐊 (𝟐𝐱) via pop-ups, exit-intent flows, and incentive-led signups. - Built a demand forecasting framework and SKU-level inventory dashboards for 200+ products in Excel. Introduced reorder triggers and stock-velocity logic that 𝐥𝐢𝐟𝐭𝐞𝐝 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐛𝐲 ~𝟑𝟎%.

President at Rotaract, Jul 2022 - Jun 2023 · 1 yr, Nottingham, England, United Kingdom, - 𝐅𝐨𝐮𝐧𝐝𝐞𝐝 𝐚𝐧𝐝 𝐜𝐡𝐚𝐫𝐭𝐞𝐫𝐞𝐝 the club from zero — navigated 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐑𝐨𝐭𝐚𝐫𝐲 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐩𝐩𝐫𝐨𝐯𝐚𝐥 with District 1220 (UK), authored the club constitution and governance framework, designed the executive structure, and built the member onboarding playbook. - Led the club's 𝐓𝐮𝐫𝐤𝐞𝐲 𝐞𝐚𝐫𝐭𝐡𝐪𝐮𝐚𝐤𝐞 𝐫𝐞𝐥𝐢𝐞𝐟 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 — designed campaign messaging, partner outreach, and on-campus event mechanics that raised £𝟑,𝟎𝟎𝟎 in disaster relief, disbursed through verified Rotary International channels. -Recruited and managed the founding 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 across a full academic year — running monthly leadership rituals, programming reviews, and stakeholder check-ins with 𝐍𝐓𝐔 𝐟𝐚𝐜𝐮𝐥𝐭𝐲, 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬' 𝐔𝐧𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐑𝐨𝐭𝐚𝐫𝐲 𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭 𝐨𝐟𝐟𝐢𝐜𝐞𝐫𝐬. -Designed and delivered a year-long 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐨𝐟 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥-𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐞𝐯𝐞𝐧𝐭𝐬, partnering with local nonprofits and NTU societies to create networking, mentorship, and community-service touchpoints for the international student body.

Marketing Team Member at Enactus NTU, May 2022 - Jun 2023 · 1 yr 2 mos, Nottingham, England, United Kingdom, - Owned end-to-end marketing for 𝟔 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 delivered in 12 months - campaign briefs, content production, on-campus promotion, and post-project reporting across Enactus NTU's social-entrepreneurship portfolio. - 𝐋𝐞𝐝 𝐬𝐭𝐮𝐝𝐞𝐧𝐭 𝐭𝐞𝐚𝐦 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 across the academic year, built sourcing channels, onboarding flow, and project-allocation rhythm that scaled the marketing committee's capacity to run multiple projects in parallel. - Managed Enactus NTU's 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Codified posting cadence, content pillars, and visual identity for sustainability storytelling, lifting on-campus visibility and the project recruitment funnel.

Society Committee Member at Nottingham Trent Students'​ Union, May 2022 - Jun 2023 · 1 yr 2 mos, Nottingham, England, United Kingdom, Served on the elected committee of an NTSU-affiliated student society — delivering events, managing budgets, and representing member interests within the wider Students' Union. - Co-planned and delivered 𝐬𝐨𝐜𝐢𝐞𝐭𝐲 𝐞𝐯𝐞𝐧𝐭𝐬 throughout the academic year. Owned portions of event briefs, logistics, and on-the-day execution alongside fellow committee members to lift turnout and member engagement. - Managed allocated 𝐞𝐯𝐞𝐧𝐭 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐚𝐧𝐝 𝐦𝐞𝐦𝐛𝐞𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧. Coordinated with NTSU governance on spend approvals, vendor liaison, and student updates. - Collaborated with a 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 across cultures and academic backgrounds. Adapted programming based on member feedback and represented the society's interests in NTSU forums.

Education

Master's degree, Marketing/Marketing Management, General, Nottingham Trent University

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, Guru Gobind Singh Indraprastha University