• Develop, execute, and optimize pricing strategies for daily operations by leveraging data-driven insights and advanced analytics. • Analyze large datasets to track pricing trends, competitor movements, and market dynamics, ensuring data-backed decision-making for pricing adjustments. • Automate pricing workflows using Excel (VBA, Power Query, Macros) and SQL, improving efficiency and reducing manual errors. • Developed a VBA-based automation tool that reduced pricing errors by 90%, ensuring data accuracy and compliance. • Manage new product launches and promotional campaigns, utilizing A/B testing and data analytics to assess performance and optimize discount strategies. • Collaborate with cross-functional teams (CX, CM, PM) to ensure real-time pricing accuracy and competitive positioning in the market. • Monitor and audit pricing data to detect anomalies, prevent revenue leakage, and maintain compliance with business policies. • Leverage predictive analytics to assess the impact of promotions and optimize pricing models to maximize revenue and minimize unnecessary discounts. • Identify pricing discrepancies through data analysis, proactively resolving issues to maintain pricing integrity. • Support risk assessment and fraud detection using data-driven insights, ensuring compliance and protecting organizational assets. • Maintain and analyze historical pricing data, providing actionable reports for leadership to drive strategic pricing decisions. • Respond to PM/CM inquiries with in-depth data insights, supporting service-related concerns with accurate, data-backed recommendations.