Headline

Senior Product Designer | AI-Native Products, Design Systems & B2B SaaS | Building Cialfo’s design system from scratch | Ex-Acko

About

Hi, I'm Mobin. Senior Product Designer specializing in AI-native products, complex B2B/B2C experiences and scalable design systems. I take complex product problems and turn them into scalable product experiences, working across product strategy, UX, interaction design, visual design, design systems, prototyping and design-to-code. WHAT I BRING • AI-native product design: I design products where AI is part of the workflow and the interface, not just a chat window. At Cialfo, Saige AI became an AI annotation layer that guides, explains and contextualizes the UI. • Design systems at scale: I created Cialfo's design system from scratch and took it from foundations to fully functional code in ~2 months (vs. a typical 6+ month cycle). 230+ master components, 800+ variants, 174 variables/tokens, used by 6 designers and 50+ engineers. • Human, not childish SaaS: one platform serves 13–16-year-old students and 30–45-year-old counselors. I set a design language that feels approachable to students and stays efficient and information-dense for counselors. • AI-first workflows: instead of "find the data → interpret it → decide," I design for "AI understands the data → AI surfaces what matters → the user acts." From counselor workflows (Student Lists, Cdocs, University Profiles, Insights, Groups, Quick Reports) to AI-powered recruitment intelligence for university representatives in Explore. PROOF OF IMPACT (ACKO GENERAL INSURANCE) • AI chatbot and in-chat widget system helped reduce daily support calls by ~42%; a chatbot-first Contact Us cut daily call volume by 67% (~₹7 Cr annual savings) • Redesigned policy management around users' assets, not policy documents: ~118% increase in app retention • Designed the rewards ecosystem (coupons, coins, challenges): ~38% customer retention and engagement HOW I WORK I use Claude, Claude Code, ChatGPT and Figma AI across UX exploration, system creation, rapid prototyping, audits and implementation. Token enforcement and CI-based drift checks took semantic colour adoption from 44% to ~98%. Tools: Figma · Framer · Adobe Creative Suite · Spline · Sketch · Midjourney Portfolio: mobindesigns.framer.ai

Location

Greater Bengaluru Area

AI stack

anthropic apis

claude code

claude

codex

cursor

github copilot

Work experience

Senior Product Designer at Cialfo, Apr 2026 - Present · 7 mos, Singapore, • Design systems: single-handedly created Cialfo's design system from scratch, taking it from foundations to fully functional code in ~2 months vs. a typical 6+ month cycle. 230+ master components, 800+ variants, 174 variables/tokens, 50 text styles, 4 effect styles and ~97 icons, used across the organization by 6 designers and 50+ engineers. • AI-native design language: defined how Saige AI lives in the product beyond a chat window, as an AI annotation layer that guides, explains and contextualizes the interface. • Human, not childish: established a design language balancing an approachable experience for 13–16-year-old students with the efficiency and information density required by 30–45-year-old counselors. • AI-first counselor workflows: moved beyond search and data-table paradigms to experiences where AI interprets large student datasets and surfaces the students needing the most attention across Student Lists, Cdocs, University Profiles, Insights, Groups and Quick Reports. • Explore (AI recruitment intelligence): designed the end-to-end UX with Scout AI at the center of the university representative workflow to identify schools, nurture relationships, recommend recruitment markets and cities, and plan recruitment activity. • AI-native design-to-code workflow: built with Claude, Claude Code, ChatGPT and Figma AI across UX exploration, system creation, prototyping, audits and implementation. Token enforcement and CI-based drift checks drove semantic colour adoption from 44% to ~98%.

Product Designer 2 at Acko, Apr 2024 - Jun 2026 · 2 yrs 3 mos, On-site, Owned end-to-end experience design for ACKO's AI chatbot, Contact Us, policy management and rewards. • AI chatbot (pre- and post-sales support): created in-chat widgets and a scalable interaction system that helped reduce daily support calls by ~42%. • Contact Us: redesigned around an LLM-powered, chatbot-first support model, reducing daily call volume by 67% and contributing to annual savings of ~₹7 Cr. • Policy management: redesigned around users' assets rather than policy documents, improving usability and engagement and increasing app retention by ~118%. • Rewards ecosystem: designed coupons, coins, challenges and rewards, contributing to customer retention and engagement of ~38%.

Product Designer at Acko, Jul 2022 - May 2024 · 1 yr 11 mos, Bengaluru, • Built and maintained a scalable design system to improve brand and interaction consistency across digital platforms. • Designed and optimized homepage and acquisition experiences to improve customer engagement and outreach. • Ran user research, usability testing and iterative design for SEO-led product pages, balancing search performance, information hierarchy and user experience. Recognition: Top Performing Designer (2022–23 and 2023–24); Winner, Design-a-thon 2023.

Design Associate - UI at The Minimalist, Sep 2021 - Jul 2022 · 11 mos, Mumbai, • Ran user research, wireframing, prototyping and usability testing for digital products across multiple clients. • Designed web and mobile experiences for Taggd and AngelOne, improving usability, visual quality and interaction clarity. • Led stakeholder interviews, competitive analysis and heuristic evaluations; created design systems and implementation-ready prototypes.

Piping Engineer at Exint Solutions Private Limited, Mar 2018 - Sep 2021 · 3 yrs 7 mos, Noida Area, India

Education

Bachelor of Technology - BTech, SHALAKA FOUNDATIONS KEYSTONE SCHOOL OF ENGINEERING, PUNE

PG diploma, piping engineering and plant layout, Vishwakarma Institute of Technology