---
title: "Mithun M Jagadeesh - Head of Growth in Bengaluru | Tal"
description: "Meet Mithun M Jagadeesh, Currently Hiring D2C Meta ads Specialist| Head of Growth @ POKONUT | Driving Top Line Growth based in Bengaluru. AI stack includes claude, grok, and notion."
image: "https://tal.club/meet/mithun-jagadeesh/share-image"
---

# Mithun M Jagadeesh on Tal

## Headline

Currently Hiring D2C Meta ads Specialist\| Head of Growth @ POKONUT \| Driving Top Line Growth

## About

With extensive experience in paid media and growth marketing, I currently lead the growth function at POKONUT, focusing on driving profitable customer acquisition and sustainable revenue growth\. Managing a marketing budget of ₹1–1\.5 crore across prominent platforms such as Meta, Google, and leading marketplaces, our efforts prioritize balancing scale with profitability while maintaining a blended 3\.7x ROAS\. Collaborating with a cross\-functional team of performance marketers, content strategists, and creatives, we develop and execute high\-performing full\-funnel campaigns\. With a mission to optimize top\-line growth, I specialize in acquisition, retention, creative strategy, media buying, CRO, and marketing analytics, ensuring impactful results in the dynamic D2C ecosystem\.

## Location

Bengaluru

## AI stack

claude

grok

notion

openai

## Work experience

Head of Growth at POKONUT, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India, I lead the growth function at Pokonut, driving profitable customer acquisition and sustainable revenue growth across D2C and marketplace channels\. • Own the company's P&L and growth strategy, balancing scale with profitability while maintaining a blended 3\.7x ROAS\. • Manage a monthly marketing budget of ₹1–1\.5 crore across Meta, Google, Amazon, Flipkart, Meesho, Myntra, AJIO, Blinkit, BigBasket, and WhatsApp\. • Lead a cross\-functional growth team comprising 7 performance marketers, along with content strategy, graphic design, and video production teams to execute high\-performing full\-funnel campaigns\. • Drive acquisition, retention, creative strategy, media buying, attribution, conversion rate optimization \(CRO\), marketing analytics, and budget allocation to maximize business growth\. • Partner with leadership, product, operations, and supply chain teams to align marketing investments with business objectives and long\-term profitability\. • Scale the business by 3x in topline revenue since taking over the growth function through data\-driven experimentation, creative optimization, and operational excellence\.

Category Head at POKONUT, Jul 2025 \- Sep 2025 · 3 mos, Bengaluru, Karnataka, India, \- Full P&L ownership and revenue accountability for the category \- Lead internal teams across content, social media, design, and video \- Define category strategy, pricing, positioning, and promotions \- Oversee creative direction and brand storytelling across platforms \- Manage agencies handling performance, creative, influencer, and PR \- Build and scale a high\-performing team through strategic hiring \- Drive innovation through cross\-functional initiatives and rapid testing \- Work closely with product, ops, and tech to deliver growth and efficiency

Growth Marketing Manager at POKONUT, Mar 2025 \- Jul 2025 · 5 mos, Bengaluru, Karnataka, India, \- Plan, execute, and optimize Meta \(Facebook, Instagram\) ad campaigns for maximum ROI\. \- Conduct audience research and A/B testing to refine targeting, creatives, and copy\. \- Manage budgets effectively, driving high ROAS and scalable growth\. \- Optimize D2C funnels \(Shopify & CMS\) to improve conversion rates and LTV\. \- Analyze performance metrics, generate insights, and implement data\-driven strategies\. \- Collaborate with creative, product, and CX teams to align campaigns with business goals\. \- Stay ahead of industry trends, tools, and competitive benchmarks\.

Sr\. Growth Marketing Consultant at Varahe Analytics Private Limited, Jan 2024 \- Mar 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, \- Led a team of 7 marketers while managing a substantial advertising budget of ₹4 crore per month to execute data\-driven growth marketing strategies that consistently achieved strong ROI\. \- Applied extensive expertise in Meta advertising to optimize campaigns, and enhance reach, engagement, and conversion rates across platforms like Facebook, Instagram, and Google Ads\. \- Developed and implemented advanced analytics and A/B testing strategies to monitor customer behaviour, track campaign performance, and drive continuous improvements in ad creatives, landing pages, and customer journeys \- Launched high\-impact engagement and lead\-generation campaigns that boosted interaction and captured valuable leads, fueling the growth pipeline and expanding brand visibility\. \- Streamlined processes through automation tools for lead generation, email marketing, and customer segmentation, enhancing scalability and efficiency across campaigns\. \- Built comprehensive dashboards and reporting structures, providing leadership with actionable insights and showcasing key achievements through weekly updates and presentations\. \- Collaborated with cross\-functional teams, including Communications, Research, Legal, and Intelligence, to align on strategy and ensure seamless project execution\.

Growth Marketer at Scaling Project, Oct 2022 \- Dec 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, \- 6\+ years of expertise in paid media, driving growth for brands featured on Shark Tank India \- Dedicated to scaling projects with a focus on increasing revenue \- Specialize in a full\-circle marketing approach using Facebook Ads and Email Marketing \- Implement strategies that ensure both short\-term success and long\-term business growth \- Customize marketing solutions to meet each client’s unique business needs \- Proven track record in helping clients achieve and exceed scaling goals

Growth Marketing Associate at GreedyGame, Dec 2021 \- Jul 2022 · 8 mos, Bangalore Urban, Karnataka, India, Working as Account Manager under Meta’s MPP Program\. \-Help clients optimise their campaigns\. \-Suggest clients to run campaigns to align with their goals\. \-Help Clients get to know about Meta’s Products Like Pixel, CAPI, Custom Audience, Lookalike Audience, Catalog Ads and maximise their time and profit on the platform\. Working on a Growth Model where we handle end\-to\-end campaigns\. \-Handling 5 clients whose budget is $1M\+/year on Facebook\. \-Handling E\-Commerce clients whose verticals are into Health&Wellness, Clothing, Financial Services and Real Estate\. \-Running Conversion ads and getting results at $2\.5\-$6, based on the ticket size of the product\. \-Running A/B Tests and experiments to see winning campaigns\. \- Handling Accounts with spending of more than $1M\+/year on Google Ads \-Running UAC Campaigns with CPI as low as $0\.01\. \-Running Campaigns for In\-app action and getting results at $0\.6 a $1

Digital Marketing Executive at Akshayakalpa Organic Milk, Apr 2021 \- Aug 2021 · 5 mos, Bengaluru, Karnataka, India, Served as Facebook Campaign Executive\. \-Handled a Budget of $50,000/mo \-Generated reports on excel to analyze \- CPC, ROI, CTR, CAC & CLTV\. \-Managed full funnel campaigns on Facebook\. \-Reduced Customer Acquisition Cost \(CAC\) by 60% in 30 days\. \-Engaged with category managers to run campaigns for different products\. \-Aligned campaigns to reach the company's goal by working with key management\.

## Education

BBA, Human Resources Management, GEMS B SCHOOL

Master of Business Administration \(M\.B\.A\.\), Human Resources Management and Marketing, GEMS B SCHOOL

[View the original profile](https://tal.club/meet/mithun-jagadeesh)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/mithun-jagadeesh#person",
      "name": "Mithun M Jagadeesh",
      "url": "https://tal.club/meet/mithun-jagadeesh",
      "image": "https://tal.club/meet/mithun-jagadeesh/profile-photo.jpg",
      "description": "Meet Mithun M Jagadeesh, Currently Hiring D2C Meta ads Specialist| Head of Growth @ POKONUT | Driving Top Line Growth based in Bengaluru. AI stack includes claude, grok, and notion.",
      "jobTitle": "Head of Growth",
      "worksFor": {
        "@type": "Organization",
        "name": "POKONUT"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Head of Growth"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "GEMS B SCHOOL"
        },
        {
          "@type": "EducationalOrganization",
          "name": "GEMS B SCHOOL"
        }
      ],
      "knowsAbout": [
        "claude",
        "grok",
        "notion",
        "openai"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/mithun-jagadeesh#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/mithun-jagadeesh#webpage",
      "url": "https://tal.club/meet/mithun-jagadeesh",
      "name": "Mithun M Jagadeesh on Tal",
      "description": "Meet Mithun M Jagadeesh, Currently Hiring D2C Meta ads Specialist| Head of Growth @ POKONUT | Driving Top Line Growth based in Bengaluru. AI stack includes claude, grok, and notion.",
      "dateModified": "2026-09-03T06:42:14.205Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/mithun-jagadeesh#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/mithun-jagadeesh/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/mithun-jagadeesh/profile-photo.jpg",
        "caption": "Mithun M Jagadeesh profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```