Headline

Currently Hiring D2C Meta ads Specialist| Head of Growth @ POKONUT | Driving Top Line Growth

About

With extensive experience in paid media and growth marketing, I currently lead the growth function at POKONUT, focusing on driving profitable customer acquisition and sustainable revenue growth. Managing a marketing budget of ₹1–1.5 crore across prominent platforms such as Meta, Google, and leading marketplaces, our efforts prioritize balancing scale with profitability while maintaining a blended 3.7x ROAS. Collaborating with a cross-functional team of performance marketers, content strategists, and creatives, we develop and execute high-performing full-funnel campaigns. With a mission to optimize top-line growth, I specialize in acquisition, retention, creative strategy, media buying, CRO, and marketing analytics, ensuring impactful results in the dynamic D2C ecosystem.

Location

Bengaluru

AI stack

claude

grok

notion

openai

Work experience

Head of Growth at POKONUT, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India, I lead the growth function at Pokonut, driving profitable customer acquisition and sustainable revenue growth across D2C and marketplace channels. • Own the company's P&L and growth strategy, balancing scale with profitability while maintaining a blended 3.7x ROAS. • Manage a monthly marketing budget of ₹1–1.5 crore across Meta, Google, Amazon, Flipkart, Meesho, Myntra, AJIO, Blinkit, BigBasket, and WhatsApp. • Lead a cross-functional growth team comprising 7 performance marketers, along with content strategy, graphic design, and video production teams to execute high-performing full-funnel campaigns. • Drive acquisition, retention, creative strategy, media buying, attribution, conversion rate optimization (CRO), marketing analytics, and budget allocation to maximize business growth. • Partner with leadership, product, operations, and supply chain teams to align marketing investments with business objectives and long-term profitability. • Scale the business by 3x in topline revenue since taking over the growth function through data-driven experimentation, creative optimization, and operational excellence.

Category Head at POKONUT, Jul 2025 - Sep 2025 · 3 mos, Bengaluru, Karnataka, India, - Full P&L ownership and revenue accountability for the category - Lead internal teams across content, social media, design, and video - Define category strategy, pricing, positioning, and promotions - Oversee creative direction and brand storytelling across platforms - Manage agencies handling performance, creative, influencer, and PR - Build and scale a high-performing team through strategic hiring - Drive innovation through cross-functional initiatives and rapid testing - Work closely with product, ops, and tech to deliver growth and efficiency

Growth Marketing Manager at POKONUT, Mar 2025 - Jul 2025 · 5 mos, Bengaluru, Karnataka, India, - Plan, execute, and optimize Meta (Facebook, Instagram) ad campaigns for maximum ROI. - Conduct audience research and A/B testing to refine targeting, creatives, and copy. - Manage budgets effectively, driving high ROAS and scalable growth. - Optimize D2C funnels (Shopify & CMS) to improve conversion rates and LTV. - Analyze performance metrics, generate insights, and implement data-driven strategies. - Collaborate with creative, product, and CX teams to align campaigns with business goals. - Stay ahead of industry trends, tools, and competitive benchmarks.

Sr. Growth Marketing Consultant at Varahe Analytics Private Limited, Jan 2024 - Mar 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, - Led a team of 7 marketers while managing a substantial advertising budget of ₹4 crore per month to execute data-driven growth marketing strategies that consistently achieved strong ROI. - Applied extensive expertise in Meta advertising to optimize campaigns, and enhance reach, engagement, and conversion rates across platforms like Facebook, Instagram, and Google Ads. - Developed and implemented advanced analytics and A/B testing strategies to monitor customer behaviour, track campaign performance, and drive continuous improvements in ad creatives, landing pages, and customer journeys - Launched high-impact engagement and lead-generation campaigns that boosted interaction and captured valuable leads, fueling the growth pipeline and expanding brand visibility. - Streamlined processes through automation tools for lead generation, email marketing, and customer segmentation, enhancing scalability and efficiency across campaigns. - Built comprehensive dashboards and reporting structures, providing leadership with actionable insights and showcasing key achievements through weekly updates and presentations. - Collaborated with cross-functional teams, including Communications, Research, Legal, and Intelligence, to align on strategy and ensure seamless project execution.

Growth Marketer at Scaling Project, Oct 2022 - Dec 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, - 6+ years of expertise in paid media, driving growth for brands featured on Shark Tank India - Dedicated to scaling projects with a focus on increasing revenue - Specialize in a full-circle marketing approach using Facebook Ads and Email Marketing - Implement strategies that ensure both short-term success and long-term business growth - Customize marketing solutions to meet each client’s unique business needs - Proven track record in helping clients achieve and exceed scaling goals

Growth Marketing Associate at GreedyGame, Dec 2021 - Jul 2022 · 8 mos, Bangalore Urban, Karnataka, India, Working as Account Manager under Meta’s MPP Program. -Help clients optimise their campaigns. -Suggest clients to run campaigns to align with their goals. -Help Clients get to know about Meta’s Products Like Pixel, CAPI, Custom Audience, Lookalike Audience, Catalog Ads and maximise their time and profit on the platform. Working on a Growth Model where we handle end-to-end campaigns. -Handling 5 clients whose budget is $1M+/year on Facebook. -Handling E-Commerce clients whose verticals are into Health&Wellness, Clothing, Financial Services and Real Estate. -Running Conversion ads and getting results at $2.5-$6, based on the ticket size of the product. -Running A/B Tests and experiments to see winning campaigns. - Handling Accounts with spending of more than $1M+/year on Google Ads -Running UAC Campaigns with CPI as low as $0.01. -Running Campaigns for In-app action and getting results at $0.6 a $1

Digital Marketing Executive at Akshayakalpa Organic Milk, Apr 2021 - Aug 2021 · 5 mos, Bengaluru, Karnataka, India, Served as Facebook Campaign Executive. -Handled a Budget of $50,000/mo -Generated reports on excel to analyze - CPC, ROI, CTR, CAC & CLTV. -Managed full funnel campaigns on Facebook. -Reduced Customer Acquisition Cost (CAC) by 60% in 30 days. -Engaged with category managers to run campaigns for different products. -Aligned campaigns to reach the company's goal by working with key management.

Education

BBA, Human Resources Management, GEMS B SCHOOL

Master of Business Administration (M.B.A.), Human Resources Management and Marketing, GEMS B SCHOOL