Headline

Brand & Marketing Strategist | Consumer Insight | Creative Direction | Lasting Impact | MSc Business with Marketing - Warwick | Inside LVMH

About

Some brands talk. Few actually land, and the difference is almost always the same thing: a deep understanding of the person on the other side, and the creative intelligence to act on it. With 5+ years spanning brand strategy, marketing, content, and communications, across media, luxury retail, and multi-market environments, I've built campaigns that reached 3–4M+, driven 45% increases in customer acquisition, and grown engagement by 40%. Not through guesswork. Through consumer behaviour, data, and brand thinking that goes beyond the brief. Not many brand strategists started in a newsroom. That's where I learned what makes people pay attention. Before Warwick gave me the commercial rigour to turn that instinct into strategy, and roles across Times Network, luxury retail, in global markets taught me how brands operate at scale and what makes them last. I work at the intersection of brand identity, consumer insight, and strategic communications. The creative side is instinct. The strategic side is evidence. I don't separate them. Currently exploring brand and marketing roles in luxury, entertainment, and premium sectors across the UK. I also work selectively with brands on strategy and positioning, particularly those with a story worth telling that hasn't been told yet. Let's talk.

Location

United Kingdom

AI stack

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Work experience

RCM, Student Engagement & Experience at University College Birmingham, Sep 2025 - Present · 1 yr

Student Experience Assistant at University College Birmingham, Jun 2025 - Sep 2025 · 4 mos, Birmingham, England, United Kingdom

Brand Marketing Manager at Optical Gallery Pvt Ltd, Jul 2022 - Aug 2023 · 1 yr 2 mos, Delhi, India, - Directed end-to-end brand identity and positioning across high-end eyewear stores, aligning messaging with premium international labels like EssilorLuxottica and Safilo. - Led multi-channel campaigns and local sponsorship activations, contributing to a 32% YoY increase in footfall and higher in-store dwell time. - Drove targeted outreach and in-store brand experiences, resulting in a 45% increase in walk-in inquiries and improved conversion at key locations. - Developed and executed post-sales engagement strategies, strengthening client relationships and boosting repeat purchase rates by 28%. - Strengthened B2B partnerships by collaborating with retail distributors and supporting channel promotions as an authorised product distributor. - Collaborated with retail, digital, and design teams to ensure campaign consistency, asset delivery, and alignment with brand performance KPIs. - Applied market insights and competitive intelligence to refine brand messaging, segment customer communication, and improve positioning in luxury retail zones.

Digital Media Manager at Times Network, Aug 2021 - May 2022 · 10 mos, Mumbai, Maharashtra, India, - Executed video content strategy across YouTube, Facebook, and Times Network’s digital properties, ensuring timely publishing, content hygiene, and platform optimization. - Managed content rollout for two major flagship events, including the Times Network Summit, with videos achieving 3M+ reach and record viewer engagement. - Designed and optimised visual assets to enhance search discoverability, contributing to growth in subscribers, watch time, and organic reach. - Regularly analysed content performance and viewer insights to refine publishing strategy, improve engagement metrics, and boost cross-channel visibility. - Coordinated with internal creative, editorial, and tech teams while mentoring interns and junior content optimisers for daily publishing and delivery workflows. - Supported international content syndication and packaging, helping distribute high-performing assets to global partners.

Digital Content Writer at Times Network, Feb 2021 - Jul 2021 · 6 mos

Content Strategist at HardCipher Pvt. Ltd., Feb 2021 - Apr 2021 · 3 mos, Remote

Freelance Marketing & Content Developer at Freelance, Jan 2019 - Apr 2022 · 3 yrs 4 mos, Remote, - Delivered SEO-driven long-form and branded content for organisations including Pepper Content, WittyPen, Narrato, Springzo, Prodraft, Simply English and WhitePanda, improving organic reach and audience retention. - Collaborated with startups and agencies to craft tone-of-voice aligned messaging across blogs, website copy, product pages, and campaign content. - Built structured engagement of multi-format content across industries, strengthening adaptability, stakeholder communication, and insight-led storytelling.

Education

Master of Science - MS, Business with Marketing, University of Warwick - Warwick Business School

B(A)JMC, journalism and mass communication, Vivekananda Institute of Professional Studies