---
title: "Minhaz H. - Head of Growth in Bengaluru | Tal"
description: "Meet Minhaz H., Head of Growth at Spacetoon | 0-1 Leader based in Bengaluru. AI stack includes anthropic apis, claude code, and ollama."
image: "https://tal.club/meet/minhaz-hazarika/share-image"
---

# Minhaz H\. on Tal

## Headline

Head of Growth at Spacetoon \| 0\-1 Leader

## About

I’ve spent 13\+ years building and scaling growth and marketing functions across consumer tech, travel, gaming, Web3, regulated markets, and subscription\-led OTT businesses\. I’ve owned acquisition, retention, performance marketing, and revenue growth across $30M\+ annual paid media budgets, with direct accountability for CAC, LTV, and payback economics\. My focus has been on disciplined GTMs and ROI led demand generation playbook\. I currently lead growth in fractional Head of Growth and Marketing roles, partnering with founders on GTM, demand generation, and revenue growth\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

ollama

openai

openclaw

perplexity

## Work experience

Head of Growth at Spacetoon, Jan 2026 \- Present · 9 mos, Dubai, United Arab Emirates, Leading growth and subscription strategy for Spacetoon Go, an Anime & Kids OTT focusing on performance marketing, retention, and unit economics across MENA\. Aligning acquisition channels tracking infrastructure, and lifecycle marketing flows to strengthen trial conversion, reduce CAC, and improve subscriber LTV\.

Fractional Growth & Marketing Leader at Toptal, Sep 2025 \- Present · 1 yr 1 mo, Dubai, United Arab Emirates, Fractional Head of Growth through Toptal, working with B2B and D2C consumer\-tech companies to build and run growth playbooks across GTM execution, paid channels, funnel optimisation, attribution, and revenue alignment, improving efficiency and driving growth

Head of Marketing at Immunefi, Dec 2023 \- Jun 2025 · 1 yr 7 mos, Dubai, United Arab Emirates, Owned end\-to\-end marketing for a Web3 security platform operating in a highly regulated, trust\-led category\. Scope included positioning, GTM, demand generation, lifecycle, design and revenue alignment with sales and product, including close collaboration with sales leadership on pipeline quality and conversion\. \- Led 3 product launches, defining ICP, messaging, pricing inputs, and multi\-channel GTM strategy across B2B SaaS and enterprise segments \- Built and scaled performance marketing and ABM engine \(LinkedIn, Google Ads, paid media, events\), driving 2\.2× QoQ MQL growth and contributing to 1\.6× ARR scale \- Repositioned brand narrative for enterprise credibility, increasing share of voice 3× and inbound pipeline 2\.8× \- Owned brand strategy across PR, outdoor marketing, global conferences, and executive\-led side events, reinforcing Immunefi’s positioning as a trusted Web3 security platform\. \- Optimised website, conversion flows, and lifecycle marketing under policy constraints, improving retention by 24% \- Built and led a 7\-member cross\-functional marketing team across growth, content, and marketing operations

Director \- Digital Marketing at Gameskraft, Oct 2019 \- Dec 2023 · 4 yrs 3 mos, Bengaluru, Karnataka, India, Owned user acquisition, growth, and monetisation for multiple real\-money gaming products operating in a regulated, high\-fraud environment\. Full accountability for scale, efficiency, user quality, and unit economics across paid and organic growth\. \- Launched 4 mobile games and built a multi\-channel performance marketing engine \(Meta, Google Ads, Apple Search Ads, TikTok, YouTube, programmatic, affiliates\), scaling to 200K\+ transacting users in 3 months\. Delivered 3\.7× ROAS while managing $30M\+ annual budgets \- Led a 25\-member cross\-functional growth team \(UA, creative, analytics, SEO/ASO, growth ops\), driving disciplined experimentation and spend governance across acquisition and retention \- Owned full\-funnel optimisation across acquisition, onboarding, engagement, and monetisation, improving LTV/CAC 16% MoM and increasing landing page CVR by 35% \- Managed community growth, influencer marketing, and offline activations to drive engagement, retention, and brand affinity across gaming audiences\. \- Built and scaled a 300\+ affiliate and partner network contributing \~70% of new user acquisition, with quality scoring, attribution modelling, and payout controls \- Implemented anti\-fraud systems, churn prediction, and high\-value user models, lifting M1 retention by 23% and reducing performance leakage by $35K\+ per month

Associate Director \- Marketing at Zoomcar, Aug 2015 \- Oct 2019 · 4 yrs 3 mos, Bengaluru Area, India, Owned growth and market expansion for multiple mobility products during a rapid scale phase\. Scope included acquisition strategy, city launches, lifecycle, monetisation levers, and revenue optimisation\. \- Led 0\-to\-1 acquisition playbooks to scale from 1 to 4 mobility products and expand from 8 to 42 cities, driving 4× user growth in 6 months while reducing CAC by 30% across paid and partnership channels \- Owned multi\-channel acquisition across Meta, Google PPC, programmatic DSPs, affiliates, and partnerships, with a focus on efficiency, scalability, and local market performance \- Built behaviour\-based customer segmentation and lifecycle strategy, enabling personalised CRM and tiered loyalty programs that drove 20% lift in repeat bookings and 35% improvement in download\-to\-booking conversion \- Drove sustained revenue growth by introducing dynamic pricing and off\-peak demand levers, contributing to \~30% MoM revenue growth \- Expanded OTA and distribution partnerships, adding \~20% incremental topline while maintaining contribution margins

## Education

Business Analytics Specialization, Analytics, Wharton Executive Education

PGDM, Marketing/Marketing Management, General, Apeejay school of management

[View the original profile](https://tal.club/meet/minhaz-hazarika)

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